The Advertising Forum

?? The Advertising Forum: Currency ?? In this series of The Advertising Forum, sponsored by Comscore, Inc., we bring together industry leaders to discuss the future of currency in advertising. Each episode features expert insights on how currency is defined, innovated, and evolving as the industry continues to grow. ?? Episode Lineup: ?? Ep. 1 – Karen Babcock (Comcast Advertising) & Drew Kane (Mediaocean) ?? Ep. 2 – Cara Lewis (dentsu) ?? Ep. 3 – Molly Seymour (Ford Motor Company) ?? Ep. 4 – Jackelyn Keller (Comscore, Inc.) Episode one drops tomorrow. -AdTechGod ??

Rethinking Currency with Jackelyn Keller In this episode sponsored by Comscore, Inc., Jackelyn Keller, Chief Marketing Officer at Comscore chats with us about currency and how Comscore is adapting to meet the needs of the digital marketing industry. She shares how the company has shifted from being a pure measurement provider to a dynamic, data-centric organization. Jackelyn shares the challenges of navigating data chaos, the power of partnerships, and how visualizing and personifying data can drive better decision-making and reveal deeper consumer insights. ?? Key Discussion Points: ?? Currency in advertising defines how value is exchanged—and how money is made ?? Traditional one-size-fits-all models are giving way to flexible, digital-first alternatives ?? Comscore's evolution into a data-driven organization enables real-time decisions ?? Strategic partnerships are essential to make sense of fragmented data ecosystems ?? Creative data visualization and personification turn invisible signals into visible impact

Rethinking Currency with Jackelyn Keller In this episode sponsored by Comscore, Inc., Jackelyn Keller, Chief Marketing Officer at Comscore chats with us about currency and how Comscore is adapting to meet the needs of the digital marketing industry. She shares how the company has shifted from being a pure measurement provider to a dynamic, data-centric organization. Jackelyn shares the challenges of navigating data chaos, the power of partnerships, and how visualizing and personifying data can drive better decision-making and reveal deeper consumer insights. ?? Key Discussion Points: ?? Currency in advertising defines how value is exchanged—and how money is made ?? Traditional one-size-fits-all models are giving way to flexible, digital-first alternatives ?? Comscore's evolution into a data-driven organization enables real-time decisions ?? Strategic partnerships are essential to make sense of fragmented data ecosystems ?? Creative data visualization and personification turn invisible signals into visible impact

?????? EAT PICKLES DURING PODCASTS ?????? Marketing and advertising should be fun --> this is why Marketecture Media is shaking things up for those ready to innovate, smile, and laugh Too many podcasts out there are as dry as week-old deli bread. We’re craving more content with BIG CRUNCH (think biting into a fresh Vlasic) and SNAPS (like snapping into a Slim Jim) That’s why Joshua Palau and I are launching a new bi-weekly series called “The Brand Forum”, where we’ll chat with the best and brightest marketers about...pickles and meat sticks! (Yes, in Episode 1 w/ Alex Birchmeier of Conagra Brands, we literally do just that, and dive into some top-notch #marketing insights) You might even catch a ?? podbuster from Comscore, Inc.’s “Data Divas,” Sam Marc + Jackelyn Keller We have a ?????? lineup for 2025, so please subscribe so we can continue having fun...with you! Show link to watch/listen & subscribe are in the comments

CANNES, WE’RE BRINGING THE ROSE' TO THE HIGH SEAS! ??? Welcome aboard?Hot Yachts?— where the Mediterranean breeze meets the sharpest minds in AdTech, marketing, and media. ?? June 2025 | Cannes, France This is thought leadership with a tan. Real convos, bold insights, and next-level convo's - all while cruising the coast. ? Cannes vibes, industry icons, and top-tier takes. ?? Smart chats, chill decks, and Champagne spritzes. ??? No lanyards. Just premium people and powerful ideas. Hot Yachts will be making waves. No Yacht? No Problem! Contact us to learn more about other filming locations. #HotYachts | Marketecture Media | The Advertising Forum | AdTechGod ??

Obligatory check-in and genuine excitement to be at the first Marketecture Live in NYC! Marketecture Media AdTechGod ?? The Advertising Forum

Karen Babcock has a real gift for making complex advertising operational challenges easy to understand. Thanks to Jeremy Bloom ??, AdTechGod ?? and Drew Kane for a great conversation about the evolution of currency in advertising! https://lnkd.in/ecwCDT9m

Different platforms and multiple currencies mean advertisers have to navigate more than ever when it comes to measurement. That’s why we’re diving into these muddy waters with The Advertising Forum to provide you all with some clarity and insights on all things currency. In this episode, Cara Lewis from dentsu breaks it all down - how agencies tackle walled gardens, why brands should demand better data, and what needs to change to make measurement easier for everyone. Jeremy Bloom ?? and AdTechGod ?? lead the conversation, asking the tough questions and uncovering key insights every advertiser should hear. ?? Watch the full conversation here: https://lnkd.in/gaMfMJ6g

Media Measurement in Motion: AI, Optimization & Transparency with Ford In this episode of The Advertising Forum sponsored by Comscore, Inc., Molly Seymour, Campaign Measurement Manager at Ford Motor Company, breaks down the complexities of media measurement from a brand’s perspective. She highlights the importance of tailored KPIs for different media channels, comparing them to the variety of vehicles in Ford’s lineup. The discussion covers how Ford optimizes campaigns in real-time, ensures data reliability and transparency, and adapts to the evolving role of AI in measurement. ?? Key Discussion Points: ?? Why media measurement isn’t one-size-fits-all ?? How Ford optimizes campaigns in real time ?? The role of data transparency and reliability ?? The impact of AI on the future of measurement

We often hear success stories, but what we don’t always hear about are the struggles. The moments of reflection on where we’ve been, where we are, and where we’re headed. In this episode, Jeremy Bloom ?? shares the vision behind OhHello.ai ?? , how we met, and how we partnered to launch The Advertising Forum (formerly AdTech Forum). He also discusses how, alongside Ari Paparo , we form a “tripod” of complementary skills that help make Marketecture Media stand up and stand out. While OhHello.ai isn’t part of the Marketecture Media family, it’s founded by someone who is, so we fully support Jeremy’s vision and determination to build the go-to mentorship platform for the industry. A great episode and definitely worth a listen!