Ad Council

What a way to end the week! PJ Pereira joined an impactful panel hosted by the Ad Council to address gun violence as a public health crisis. Alongside industry leaders from The Washington Post, Northwell Health, The Joyce Foundation, and Brady: United Against Gun Violence, they discussed how cross-sector partnerships are driving real change in shifting attitudes and behaviors around this critical issue. We're proud to be part of these important conversations and to contribute to a future where creativity meets meaningful societal impact. #AWNY2024 #EndGunViolence #AdCouncil

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Today, we're excited to partner with Twitch for a special 2-hour Smokey Bear 80th birthday celebration. Hosted by popular Twitch streamer SimCopter1, the event will relive Smokey's timeless PSAs, feature interactive games like GeoGuesser, premiere a special Smokey Global Emote and share essential wildfire prevention education and tips. Discover more about the campaign at?https://smokeybear.com/ Tune in at?https://lnkd.in/ePT8AE-v.

Each year, the flu causes tens of millions of illnesses in America. This flu season, the Ad Council, American Medical Association, and Centers for Disease Control and Prevention, along with pro-bono creative partner Madwell, have launched the latest creative iteration of the annual Get My Flu Shot campaign to motivate more people to get vaccinated against seasonal flu. To learn more, visit GetMyFluShot.org.

TODAY! Join the Health Action Alliance at 2 p.m. ET for our?Mental Health Equity at Work Summit: Focusing on the Frontlines. We will explore the unique mental health needs of hourly and frontline workers — and what employers can do to make sure no one is left behind in the pursuit of workplace well-being. Plus, hear from business leaders at NorthWestern Energy, PNC, and Canva who will share their insights on: ? Addressing stigma and increasing help-seeking behavior ? Creating supportive, purpose-driven workplaces for hourly workers ? Actionable tools to promote mental well-being year-round Don't miss you chance to attend! RSVP now: https://lnkd.in/gsWNBnxQ Featured Speakers: ? Xiomara Arroyo, SVP, Market Leader, PNC ? Nikko Blodgett, US & EU Vibes Lead, Canva ? Christopher Forbeck, Director of Total Rewards, NorthWestern Energy ? Mark Rapaport, MD, CEO, Huntsman Mental Health Institute at the University of Utah ? Leena Marie Saleh, Content Strategist, Canva This Summit is hosted by the Health Action Alliance, with support from Huntsman Mental Health Institute at the University of Utah, Ad Council, and Canva.

?? Smokey Bear Snack Break! Join The Ad Council for some sweet bites to honor 80 years of wildfire prevention with Smokey Bear, America’s longest running PSA campaign. Stop by to say hello, see historic Smokey ads, learn some wildfire prevention tips, share your favorite Smokey Bear memory and celebrate our shared commitment to preventing human-caused wildfires. All happening today at 1PM on the Scale Up Lounge! https://bit.ly/47YItQp

Tackling complex social issues requires creativity, empathy, and strategic thinking. This panel conversation welcomes members of the Ad Council's Creative Review Committee (CRC) to speak candidly about the process behind their iconic campaigns that drive societal change and commentary. Tune in from the #EqualityLounge at #AWNewYork24 as we explore the strategies and insights behind campaigns that have captured the nation's attention and made a lasting difference. ? Michelle Hillman, Chief Campaign Development Officer, Ad Council ? Cindy Gallop, Founder & CEO, MakeLoveNotPorn ? Shannon Washington, Global Chief Creative Officer, gotham ? PJ Pereira, Co-Founder & Creative Chairman, Pereira O'Dell ? Rafael Rizuto, Chief Creative Officer, North America, Ogilvy

Yesterday, Smokey Bear joined advertising legends to kick off Advertising Week! #AWNewYork24 ?? Don’t miss out on the fun—join him later this week for his Smokey Snack Break to celebrate 80 amazing years of wildfire prevention: https://bit.ly/3Yc29wR ??: Shutterstock

There is still time to sign up to attend the Mental Health Equity at Work virtual summit, happening THIS Thursday, Oct. 10. Sign up to attend at https://lnkd.in/dFnSy8Sp

We're honored that our "Prepare for Misuse" creative, created in partnership with Brady: United Against Gun Violence and McKinney to raise awareness on life-saving secure firearm storage practices, was named a Silver/Bronze 2024 Ogilvy Social Responsibility Award winner for excellence in advertising. The work was also a finalist in the in the Government, Public Service & Non-Profit category. As more people in the U.S., many of them children, live in firearm-owning households, safe storage is an increasingly important and life-saving tool to prevent gun-related violence. We thank the Advertising Research Foundation (ARF) for supporting this crucial messaging to keep families and communities safe. For more information on the campaign and secure firearm storage, visit EndFamilyFire.org.