Ad Council

This week, join our own Smokey Bear as he celebrates the 98th Macy's Thanksgiving Day Parade?. Tune in on NBC or stream on Peacock to see him move through the streets of New York City #macysparade

We're honored to have won several Anthem and Shorty Awards this week in recognition of our work to create a society that's more open and proactive when it comes to mental health. "The Rituals We Share," created pro bono by Walton Isaacson for our Love, Your Mind campaign in partnership with Huntsman Mental Health Institute at the University of Utah, was awarded a Silver and two Bronze Shorty Awards in Nonprofit Partnership, Mental Health, and Pro Bono Campaign, along with a Silver Anthem Award for Health Campaign - Brand Awareness Categories. Our "Love, Your Mind" work for rural America, in partnership with Huntsman Mental Health Institute at the University of Utah and American Farm Bureau Federation, and in collaboration with Deborah Riley Draper and Professional Rodeo Cowboys Association, won a Silver Anthem Award for Health Partnership or Collaboration Awareness. And "The Question," created pro bono by GSD&M for our "Don't Wait, Reach Out" campaign with U.S. Department of Veterans Affairs won a Gold Anthem Award for Health - Film, Video, Television or Show Awareness Categories!

We are honored to receive an Adoption Excellence award during National Adoption Month. Thank you to our incredible partners, AdoptUSKids and U.S. Department of Health and Human Services (HHS) , for twenty years of partnership. This campaign has brought us immense inspiration and we are grateful to the families and youth who have shared their stories with us – they are the heart of our work.

For 20 years, we’ve collaborated with AdoptUSKids and U.S. Department of Health and Human Services (HHS) to encourage prospective parents to explore adopting from foster care. Together, we’ve contributed to over 1 million adoptions! Today, we’re excited to debut our latest film, developed by Edelman, which highlights the incredible journeys of adoptive families and the profound rewards they’ve discovered along the way. Learn more about adoption from foster care at adoptuskids.org.

We are pleased to welcome the newest members of our Board of Directors and Leadership Council. These groups comprise some of the industry's brightest minds and creative storytellers. Through their networks, expertise and resources, the Ad Council will continue to move the needle on America’s most pressing issues.?? https://lnkd.in/erQ4Y7h7

This Tuesday, I look forward to returning to Behavioral Health Tech for #BHT2024 with Becky Pickle and WNBA athlete Lexie Brown. If you’ll be there, join us as we discuss the power of sports to shape culture and drive meaningful impact on the mental health crisis through our #LoveYourMind campaign with Huntsman Mental Health Institute at the University of Utah and Huntsman Mental Health Foundation

Tomorrow 10/29 is #VoteEarlyDay! Visit adcouncil.org/vote to learn how you can participate and make every vote count.

We're thrilled to announce our collaboration with Studio Resonate of SiriusXM Media and the National Highway Traffic Safety Administration NHTSA has been recognized with a GOLD Muse Award for its impactful audio campaign against drug-impaired driving among young men aged 18-34. The campaign achieved over 4.5 million impressions and earned media coverage from The Drum, MM+M Magazine, and Inside Radio. Thank you to everyone involved! https://bit.ly/3A7GmNL

#HurricaneHelene has devastated communities, but our Feeding America network is already on the ground, working with local food banks and partners to deliver life-saving food and resources to impacted communities. Food banks across six states are assessing damage and delivering emergency supplies—like water, disaster boxes, and snacks—to those who need them most. But we need your support to keep going. Your donation makes a difference. Every dollar helps us get critical supplies to families in the hardest-hit areas and support long-term recovery. Together, we can provide hope and help rebuild. ?? Visit the links below for more. ?? Donate: FeedingAmerica.org/Helene ?? Find Help: https://lnkd.in/gvibnHZs

What a way to end the week! PJ Pereira joined an impactful panel hosted by the Ad Council to address gun violence as a public health crisis. Alongside industry leaders from The Washington Post, Northwell Health, The Joyce Foundation, and Brady: United Against Gun Violence, they discussed how cross-sector partnerships are driving real change in shifting attitudes and behaviors around this critical issue. We're proud to be part of these important conversations and to contribute to a future where creativity meets meaningful societal impact. #AWNY2024 #EndGunViolence #AdCouncil