The Ad Club

What happens when we go beyond assumptions and truly listen? Join award-winning entrepreneur Diane Hessan as she shares how uncovering deep insights can transform brands, markets, and even elections. Don’t miss this eye-opening conversation on the power of understanding! Secure your spot now, space is limited! Link in bio.??

Our member Connelly Partners is hiring a Paid Social Media Manager! https://ow.ly/ELlk50Uf6Sz

Save the date! Join us on March 25, 2025, for the Women's Leadership Forum as we celebrate and honor women who are changing the world. Hear their inspiring stories and experiences that will motivate and empower others!

Join Founder, Entrepreneur and Author Diane Hessan as she shares a career of deep insight from her decades in listening to consumers, most recently with her new book "Common Ground". Diane will spotlight the value of forensic insight to build better strategies and messaging for consumers today. Ticket Pricing: *MEMBER: $90 **NON-MEMBER: $125 More Value with Group Ticket Purchases! *10% off purchases of 5+ tickets ** 5% off purchases of 5+ tickets C Space, Panera Bread, MassChallenge, Eastern Bank, Tufts University,Harvard Business School

The renowned entrepreneur and author, Diane Hessan will be joining us on Monday, Dec. 9 to share not only her extraordinary expertise in gathering and understanding consumer insights but also to give us a view as to what truly deep insights can create in marketing, product development, business innovation and yes, even politics. Get your tickets now! https://lnkd.in/eTz5fn6H

Yesterday in our latest CMO series event we heard from CarGurus’ CMO Dafna Sarnoff on the question with no perfect answer - what’s the balance of performance vs brand marketing? “We are great at Google. We could spend all our money on Google. But how much do I spend on brand?” Thank you for sharing your approach and insights into what CarGurus has seen. And thank you to the audience for all the great questions and for sharing your own experiences. Thank you to the team at Digitas North America Boston for your hospitality.

Today's biggest marketing debate: performance or brand spend?? Come learn how CarGurus CMO Dafna Sarnoff has evolved CarGurus' marketing and managed the balance of performance vs brand marketing. Don’t want to miss out on this series?Act quick to secure one of the last available spots now by purchasing a ticket on our website.????? Cocktails and networking to follow!!

Wow.? We're feeling a little overwhelmed (in a good way!) by the incredible night we had?with 460?of you in the New England marketing community, at the 63rd Hatch Awards. Thank you to everyone?who joined -- some?from all over the country --?to celebrate each other and honor some legends in our industry.?First there was the first ever Jack Connors Lifetime Achievement Award,?presented by icon Mike Sheehan to recipient Lance Jensen. Later, the In-House Agency Award was presented by Rachel Houk Seeger of BCBS of MA to MassMutual's 258 Creative Group. And the coveted Best of Show went to GYK for their work with Sallie Mae. In between another 95 gold, silver and bronze awards were presented to some incredible agencies and brands. And the night was full of merriment, networking and reunions at the pre and post party! What a night!?We hope you all enjoyed yourselves and can't wait to see you again next year. Thanks to our Hatch Committee Mark Bappe, Vanessa Thomas, Spencer Deadrick, Julie Granahan-Heger, Nick Bontaites, Chris Jennings, Travis Robertson, Michael Pilato, Emily Nollet and Amanda Roberts

So glad to have you present for us Rachel Houk Seeger. Your energy is infectious! And of course congrats to the team at MassMutual's in-house agency 258° Creative Group ??