The Abstract works with Founders + GTM teams from start-up through multi-product expansion to build these unique industry skills. Learn about live courses and / or consulting engagements to get started.
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NOW ENROLLING: Online Lead Gen for Life Sciences Feb 6 and 7 Join us for this two-day workshop to learn how to find high quality leads within life sciences. By the end of these four hours, you'll have: - Prioritized channels - Content plan for lead magnets - B2B online campaign tactics - Budget and performance tracking guide
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?? You asked, we're answering! ?? BACKSTORY In addition to providing Fractional CMO services, The Abstract has also been focused on building lower-cost, high-impact workshops covering core GTM topics for our industry. The courses are a win-win for early stage companies to get key expertise needed to scale while also paying less than a consultant costs. The original premise was a full bootcamp over a couple months to provide all of the topics at a high level: positioning, messaging, pitch decks, pricing & packaging, setting KPIs, lead gen, events, etc. BUT many of you told me that they don't have the bandwidth to do it all at once. So we're going Lego-block with these courses so Founders and Exec teams can fit in these short and powerful workshops in micro-bursts. PLUS we'll add in a bunch of industry experts to co-host, teach, and workshop together. NOW ENROLLING Which means we've got our first couple of courses now open for January and more coming in February and March. Visit this page to see what's available, and pin it for future reference: https://lnkd.in/gB2r9MFg Send to or tag in comments the folks in our space who you also think might want to get this high-value, low-cost intel. And the first 5 companies enrolled for each course will always get a discount!
It was an honor to work with Mitch Adler, Founder of Spaero Bio as one of my first clients. We evolved the core #positioning iteratively, really finding the right "flying altitude" for the #messaging together. If you're looking into lab #labautomation software, be sure to get in touch with Spaero. They are making automation **finally** feasible for modern #labs that require more adjustable workflows than the rigid labs of yore. Their software makes it possible to set up, execute, and modify automated protocols on #liquidhandlers in minutes instead of weeks or months. - Kate Quigley