Noble

Ever wondered why we named our company Noble? First off, we didn't consult a branding guru or spend hours in a boardroom debating logos. Our founders Rahul and Joshua wanted something short, memorable, and packed with meaning. "Noble" checked all the boxes. But let's be honest: the B2B sales and marketing world could use a little more...well, nobility. Trust and honesty sometimes feel like rare commodities these days. In fact, in a recent Gallup poll of over 1K people, marketing/advertising execs and salespeople had among the lowest ratings on the trust scale. That needs to change! So we thought, why not lead by example? And what could be more noble than a vendor saying, "Don't just take our word for it. Go ahead, talk to customers you already know and trust"? Bold move? Maybe. But we're all about letting the truth speak for itself. That's why we created a simple banner that lets prospects see which of your happy customers they're connected to. No marketing smoke and mirrors—just genuine connections. Because let's face it, word of mouth is the undefeated champ of marketing. ?? It can't be faked, bought, or manipulated. In a world drowning in overhyped ads, questionable reviews, and glossy case studies that read like fiction, we're here to keep it real. We're cutting through the noise and bringing back authentic conversations. We get it—not every vendor is ready to embrace this level of transparency. And that's okay. But for those daring enough to join us... that's Noble???? Here's to making B2B sales and marketing a little less about the spin and a lot more about genuine wins, one honest connection at a time.

Think about the last time you made a B2B purchase–what was the first thing you did? If you’re like most buyers, you turn to your peer network and ask them for their recommendations. Today, we buy the products our colleagues use or recommend: ??82% of B2B buyers seek advice from people they know before buying ??50% end up buying the same product their colleagues use At Noble, we're flipping the script on word-of-mouth and social proof! Imagine this: you slap the Noble banner on your site, and voilà! Prospects click to see which happy customers they already know. Mind blown, right? ?? It's all about empowering buyers to connect directly with trusted pals, making every decision feel like a no-brainer. We're taking a people-first approach and making it quick, easy, and effective to get real answers about products from people you trust. Curious about building trust through customer connections? Well, guess what? You can officially start using Noble today! ?? Check us out at thatsnoble.com. #thatsnoble #wordofmouth #marketing

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B2B buying has changed. Buyers have more power and more access to knowledge than ever before. They aren’t taking what a vendor’s website says at face value any more. They are turning to their peers and their network for recommendations. And now, vendors are losing control and visibility when buyers start backchanneling. If you’ve ever felt this pain, you’ll want to see what we just launched at Noble. We’re changing the game for word-of-mouth and social proof. Here’s how it works… Vendors add the Noble banner to their website and prospects click it to see which of your happy customers they know. As you can see in the gif, Noble even provides a templated message you can send, making word-of-mouth work even harder for you. Then you get to watch your customers do the selling for you. It’s all about giving buyers the power to connect directly with customers they know and trust, making every decision easier. If you have this challenge with buyers too and want a solution, today is our official launch, so you can get access – check out thatsnoble.com today. #thatsnoble #wordofmouth #marketing

We couldn’t be more excited to officially launch Noble to the world! We’re on a mission to help B2B marketers build trust, book more demos, and accelerate sales by showing your prospects which of your happy customers they know. In the past 6 months, we’ve worked with roughly 50 of the leading B2B SaaS companies to build and test our product to make this a reality, including: Pavilion Cognism Directive Demandbase UserGems ?? Chili Piper Warmly, Consensus Here’s what happened when they added the Noble banner to their website: ?? 2% of website visitors clicked on the Noble banner (that CTR is 66x higher than chatbots) ?? 80% of prospects saw at least 1 user/customer they know personally ?? 5% of prospects who use Noble converted to pipeline (demos or sign-ups) ?? 2x faster conversion for prospects who used Noble We also have a star-studded lineup of advisors who gave us help, support and advice along the way, including: Jason Widup Brandon Redlinger ?? Adam Goyette Tim Davidson? Trinity Nguyen?? Natalie Marcotullio Jane Serra Josh Carter Kaylee Edmondson Liam Bartholomew Sidney Waterfall Sophie Buonassisi Tas Bober Canberk Beker James Gilbert ???? Kelly Pugh Robin Izsak-Tseng Stephanie Quinn, MBA Joe Andrews Brad Smith ??♂? Dan Pantelo David Campbell ?? Andy Mowat Ryan Narod ?? Cliff Simon Jessica Klek Jared Robin ? Mark Kosoglow Olivier Labbé If you’re ready to sell the way buyers want to buy and connect your happy customers with buyers, give Noble a try. ?? thatsnoble.com ?? #thatsnoble #wordofmouth #marketing Rahul Jain Joshua Budman

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