Tetrapeak

Want to elevate your firm's marketing results? A well-thought-out marketing strategy isn't just beneficial-it's table stakes. Here are six considerations to help lawyers reach and exceed growth targets. - Diversify marketing channels - This one's simple. Don't put all your eggs in one basket. Leverage a mix of digital and traditional channels to reach a broader audience. Diversification helps mitigate risk and tap into different client demographics. - Develop a formal strategy and goals - Aiming to 'increase revenue' or 'get more clients' isn't a strategy. Define clear, actionable goals and a strategic plan to achieve them. Make sure they align with your firm's growth aspirations. - Remove any gaps in the intake process - Streamlined intake is critical. Any gaps where potential clients might fall through are opportunities lost. Review and refind intake to ensure it's as efficient and client-centered as possible. - Eliminate internal bureaucracy and politics - Simplify processes, improve internal communication, and position your firm so that marketing initiatives aren't hindered by red tape. Agile and collaborative environments allow for quicker decision-making and a more adaptive approach. - Hold onto realistic performance expectations - Overestimating potential outcomes leads to disappointment, frustration, and wasted resources. Practical, realistic goals foster steady, sustainable growth. - Tie goals and objectives back to financial metrics - If the outcomes you want to achieve are related to revenue, then marketing goals must be connected to financial metrics. This will align marketing efforts with the firm's financial health and business strategy. Here's to hoping these considerations spur a reevaluation of your existing approach. And who knows? Maybe even encourage proactive actions and improvement to client engagement and firm growth. ?? #law #lawfirms #lawyers #legalmarketing ?

We liked each other's posts. Reactions turned into comments. Comments turned into a phone call. That phone call ultimately led to a friendship and an invitation to join him on his podcast, Lawyers in the Making. If you don't know, I'm talking about the one and only Nate Crespo. If you're part of the legal community, especially if you're a law student, give Nate a follow. And if you're interested in hearing someone's story who isn't a lawyer and how I got into legal, we go pretty deep into my journey of serving this community that I've grown to love. We also talk mindset, 'getting in your reps,' business development, legal marketing KPIs, and much more. Thanks again, Nate. You're the man. Keep doing you. I'm tired of burying links. Just click below... #lawyers #attorneys #legalmarketing

During my 14-year career in legal marketing, I've: - worked for the country's biggest legal marketing agency; - helped build a boutique legal marketing agency; - sold marketing to law firms and - invested in marketing on behalf of law firms. I've enjoyed most of my time working in agencies, but a couple of issues have needled me for years. 1. No matter what guidance I provided, my potential clients often had a warranted level of skepticism since I mostly recommended the agency's products or services. The inherent bias baked into the business model no longer sat well with me. 2. Although I've been incorporated for the last eight years, I've increasingly wrestled with the desire to run my own business—not as a side hustle or gig. But full-time. All in. Now, I'm solving both of those problems by formally and publicly announcing— LegalFenix. We're a consulting and fractional CMO firm exclusively helping law firms invest in marketing that actually works. LegalFenix is 100% agency-neutral. We don't and won't ever sell SEO or advertising products or services. Our model will strive to restore trust in agency relationships with partners who provide quality services at market-competitive rates. When it comes to marketing, your firm should know exactly: - who's doing what - what's happening - how it's happening - why it's happening - when it's happening and - whether or not it's working. If you don't know the answers to all of those questions, it's time for a change. And LegalFenix could be right for you. Last, but not least, to all of those who've supported me along the way (you know who you are)... I'm beyond grateful and can't thank you enough. ???? #lawyers #lawfirms #legalmarketing #legalfenix

The two most common questions asked when the firms I speak with bring up the topic of LinkedIin. ???????????????? ?? How do we get our lawyers to post if they don't want to? ???????????? You don't ???????????????? ?? We're concerned that if an attorney at the firm builds a personal brand and large following, they might leave the firm. How do we avoid that? ???????????? Treat them well and pay them accordingly. ?????????? ????????????-???? ???????????????? ?? But what if they still leave, and we lose out on all the business they were generating? ???????????? You can't expect to keep all the benefits of said personal brand without carrying any of the risks. That's how this goes. It might be a tough pill to swallow. But it's pretty straightforward. ?? #lawyers #attorneys #lawfirms

Your law firm doesn't ???????? ???? work with an agency that only focuses on legal marketing. But it definitely helps once you realize you're working with an outfit completely unaware of the rules governing attorney advertisements and solicitations. Just make sure you figure that out before it's too late. To agencies that are still unclear and continue to market and make claims on behalf of firms that are false, deceptive, or misleading... I'm gonna throw you a bone. Check out the ABA Rules of Professional Conduct. ?? below #law #legal #lawyers #attorneys #lawfirms

There will always be doubters, haters, and non-believers. I can count on more than both hands the number of times a firm says they found or discovered me on LinkedIn but insists it won't 'work' for them. Social media 'works' for different people and different businesses in different ways. In my experience, too many knock it before actually trying it. What you put in is what you'll get out of it. If you maintain consistency and engage thoughtfully, you'll gain traction. You will eventually start to see 'results.' But if you just wing it without a strategy or clear understanding of what you're trying to accomplish, it's gonna be uphill sledding. If that's your approach, my advice is to simply not do it. Instead, spend the limited time you have somewhere else on something you enjoy. Similar to yesterday's post about the long-term nature of SEO investments, the same thing applies here. Success doesn't happen over night. But nine times out of ten, whenever I speak with someone who's put in their reps, they always wish they had started earlier.? If you've just started on the journey, don't throw in the towel too early. You might be surprised what's waiting for you on the other side. ?? #lawyers #attorneys #lawfirms #legal ?

"Half the legal marketing agencies we spoke with told our firm to invest in SEO, and the other half told us to run as far away as possible. What do we do?" It comes down to everyone's favorite answer. It depends. And I can't possibly list all the variables you'd need to consider before making a decision that's best for your firm's unique situation. But what I can tell you is this...you're being silly (borderline delusional) if you expect results overnight.? Yet, year after year, countless firms get sold on performance guarantees and promises of record-breaking results that never come to fruition. They continue to expect results similar to those of other firms that have invested in SEO for years or over a decade. That's just not realistic. It'd be like going to the gym for the first time - ever - expecting to walk out with a 6-pack. Not gonna happen. But notice, I didn't say that you can't pick up quick wins. Or low-hanging fruit that will make improvements in short order. Just don't expect something entirely game-changing. SEO is a long-term investment. Results don't happen overnight. Know that before you invest and manage your expectations accordingly. ?? #lawyers #attorneys #lawfirms #legalmarketing ?

There comes a point in a law firm's growth journey where building an internal marketing team makes sense. The challenge is making sure these resources are set up for success. If your firm has reached this point, and the list of job responsibilities for Marketing Coordinators, or even Marketing Managers, looks or resembles anything close to this... -SEO -Paid ads -Market research -Intake operations -Marketing strategy -Internal communications -External communications -Social media management -Coordinating charitable efforts -Negotiating with third-party vendors ...you are setting them, and the marketing of your firm, up for failure. Having an in-house marketing resource versus an in-house marketing team...two entirely different things. Don't make them carry the weight of an entire department on their own. ????♀? #attorneys #lawyers #lawfirms ?

Ya know why the legal marketing industry deserves its bad rap? Here's two examples of feedback clients have received after speaking with different legal marketing agencies. ?????????????? ??: Background - Personal injury firm investing an avg. of $50K/mo on Ads targeting MVA cases. Their monthly case volume benchmark/target was 22 cases (which carried an ACV of $30K). The incumbent was exceeding these goals. Competing Agency advised this firm their ROI 'could be improved.' ?????????????? ??: Background - DUI/Traffic firm, which had the second strongest backlink profile in their market, dominated local Map Packs (LocalFalcon scans almost entirely Green), and has an excellent reputation with the local community. They also invest a ton of time into biz dev and generate lots of referral business. Competing Agency advised them the incumbent is 'doing SEO all wrong.' They didn't guarantee results, but it was close.... Listen, can we please start to normalize telling prospects when their current agency is performing well? Disparaging competitors only makes you look bad, no one else. Give credit where credit is due. It might even gain you some credibility. ?? #lawyers #attorneys #lawfirms #legalmarketing

A gentle reminder to any attorneys who've left established firms and taken the leap to open their own shop or join others. Update all of your online profiles accordingly. Google yourself ten ways from Sunday. Find and review every possible branded search result and ensure the new firm name, website link, e-mail, phone number, location, etc., reflects your new position. Legal directories, social media profiles, bar association websites, LinkedIn...you name it. Find them and update them as part of your first order of marketing business. It's so simple but very often overlooked. You've gone in a different direction for a reason. Make the updates so there's no confusion. Happy updating! ?? #lawfirms #lawyers #attorneys