Testimonial Hero

When you say it… it’s marketing. When your customers say it… it’s social proof! Testimonial Hero is your one-stop shop for customer stories. From video testimonials, both on-site and remote, to written case studies. High-quality and low-lift social proof to help you close more deals, faster. But hey, don’t take our word for it. We’ll let our customers do the talking.

The magic happens in the first three seconds. This week, join Dustin Tysick, our VP or Revenue, for the final episode of 2024 about how the hook is the most crucial part of your video testimonials. Forget the fancy intros; go for substance with quotes like, "Two-hour deployments reduced to eight minutes." Dress it up with polished animations and tunes to enhance your brand image. Watch as your content draws interest and funnels prospective clients deeper into your sales process.

Trust in B2B is now in the hands of customers. On the last episode of the year, Dustin Tysick, our VP or Revenue, goes solo to share his take about how to drive revenue with video testimonials. He explores how buyers are researching companies before they even pick up the phone. It's not enough to talk the talk anymore; they want to see you walk the walk, preferably on video. Join Dustin as he discusses why real customer feedback is more valuable than company claims.

Personalization isn't just nice—it's necessary for email success. ?? This week, Nikita Bykadarov, Co-Founder of Maildoso, talks with Dustin about the art of creating emails that connect. Nikita highlights how a mix of personalized offers and general approaches can impact different industries. By experimenting with your strategies, you can protect your email deliverability and generate more replies. Whether it's using AI-generated openers or crafting unique, personalized messages, find out why testing is crucial for keeping your email campaigns thriving. Check out the full episode for more tips!

Struggling with low response rates on your emails? ?? Check out our new podcast episode with email expert Nikita Bykadarov, Co-Founder of Maildoso. Nikita tells us how overcoming his own email challenges led to creating a powerful tool for businesses. From simple tricks like refreshing your email copy to using plain text and smart strategies for making your emails hit the mark, this episode is packed with insights. Discover how to make your cold emails bring better results and help your business grow. ??

Margins aren't just numbers—they're your roadmap to success. ?? In this episode, Marcel Petitpas, CEO of Parakeeto, breaks down the crucial metrics every agency should nail down to ensure financial health. He shares how aiming for at least a 70% gross margin when you price your services can fundamentally transform your profits. Marcel also explains how keeping direct labor costs low can lead to a stronger bottom line and more room for growth. ??

Struggling to make your agency more profitable? ?? Join us as Dustin chats with Marcel Petitpas, the CEO of Parakeeto, who knows exactly what it takes to turn an agency into a financial success. In our latest podcast episode, we unveil the secrets to picking the right pricing models and boosting your bottom line. Marcel shares easy-to-understand tips for smartly growing your team and keeping your finances healthy. Whether you're just starting out or have been in the game for a while, this episode is packed with strategies to help your agency thrive!

Find influencers who speak your audience's language. In this week’s episode, Emir Atli, Co-Founder and CRO at HockeyStack, talks with Dustin about the secret to successful influencer marketing. Well, it's not just about reach—it's also about the right match. At HockeyStack, they've seen success by ensuring their message fits the influencer’s natural tone, which makes the partnership more authentic. By avoiding audience overlap, they've maximized engagement and broadened their community.

Find influencers who speak your audience's language. In this week’s episode, Emir Atli, Co-Founder and CRO at HockeyStack, talks with Dustin about the secret to successful influencer marketing. Well, it's not just about reach—it's also about the right match. At HockeyStack, they've seen success by ensuring their message fits the influencer’s natural tone, which makes the partnership more authentic. By avoiding audience overlap, they've maximized engagement and broadened their community.

Is attribution really dead? ?? This week, Dustin welcomes Emir Atli, Co-Founder and CRO at HockeyStack, to explore the future of B2B marketing. They dig into why traditional attribution is on its way out and the potential of signal-based sales strategies. Emir also shares secrets on influencer marketing and how to navigate buyer journeys like a pro. Plus, get the inside scoop on the latest demand generation trends and how HockeyStack's innovative ABM and sales intelligence tools are reshaping the industry.