TERRITORY Influence (Bertelsmann Group)

#??????????????????: 11,100 ???????? & 9 ?????????? ?????????????????????? ???? ?????????? ???????????????????? ?????? ?????????? ?????????? ?????? ??'???? ???? 2024 ? When JDE Peet's reached out to us in Italy, their mission was clear: enhance visibility and grow their premium coffee brand, L'OR. The goal? Increase market share and attract new, passionate coffee lovers. Our strategy? ???? ?????????????? ?? ???????????????? ???????????????????? ?????????????????? ????????????????, ???????????????? ???? ?????????????????? ?????????????? ???????????? ???? ?????????????????????? ?????? ???????????? ???????? ?????????? ?????????????????????? ?????? ??'????.?Here's how we made it happen: ?? ???????????????????? ??????????????????:?We tapped into our trnd community, activating 11,100 nano influencers (with Nespresso Original-compatible machines) and 9 macro influencers from the family, lifestyle, and food sectors. ?? ???????????????? ??????????????????:?Throughout the year, we rolled out monthly creative concepts tied to key moments: Easter, summer, back-to-school, Halloween, Black Friday, and Christmas. Influencers generated engaging content, from original recipes to genuine product recommendations. ?? ?????????????????? ????????????????????:?To boost engagement, we ran consistent community management, achieving a 132% growth in followers and a 43% increase in reach on L'OR’s Instagram! ?? ?????????????????? ?????????? ????????????:?We partnered with Circana, the leader in market analysis, to measure how our campaign translated into sales. Using data from 11 retail chains, we compared sales before, during, and after the campaign in Milan (test region) vs. Turin (control region). The results? They blew us away! ??????????????: ? +58.9?? ?????????? ??????????????????????? ??? 14,691 ???????????? ?????????? ??????????? ?? 1.7?? ?????????????? ??????????? ?? +10% ?????????? ????????????? ?? €6.34 ???????????????? ?????? Want to see how this campaign transformed L'OR's presence? Dive into the full story here ?? https://lnkd.in/djDf5UUw #InfluencerMarketing #SalesUplift #InfluencerCampaign #CoffeeLovers

?? ?????????? ???????? ?????????? ?????????????????????????? ???????? ???????????????????? ?????????????????? ???? Creating a successful event isn’t just about organizing—it’s about making an impact before, during, and after. Influencer marketing plays a key role in building awareness, driving engagement, and extending reach beyond attendees. Want to learn how brands are leveraging influencers to enhance their event strategies? Discover more in our latest article! ?? ?? https://lnkd.in/eagUP2G5 #InfluencerMarketing #EventMarketing #BrandStrategy #DigitalEngagement

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#??????????????????: 300 ???????? & ??????????-?????????????????????? ???? ?????????????? ?????????? ?????????????????? ?????? ???????????????? To increase brand awareness and expand its reach, WITTCHEN collaborated with 300 hand-picked nano & micro-influencers from 6,082 applicants. The goal was clear: generate high-quality content, drive social interactions, and enhance product visibility. ?????? ???????????????? ?? Product seeding – Influencers received a WITTCHEN handbag with a decorative scarf, integrating it into their daily content. ?? UGC at scale – The campaign encouraged influencers to create content that felt personal and aspirational. ?? Engagement focus – A structured influencer activation ensured high interaction and organic reach. ?????? ?????????????? ? 15M online reach ? 90,750 social media interactions ? 830+ pieces of UGC ? 261 organic mentions ? 83,109 Instagram likes ???????????? ???????????? ?????????????? ?? 100% of participants would recommend WITTCHEN handbags. ?? 99% plan to buy WITTCHEN products. ?? 97% NPS – an outstanding loyalty score. Authentic content and strategic influencer selection delivered above-target results. Want to achieve the same? Let’s talk: https://lnkd.in/eySVryd2 #InfluencerMarketing #BrandEngagement #UGC #MarketingResults #CaseStudy

#??????????????????: ?????? ???????????????? ?????????? ???? ???? ???????????? ?????????? ???????? & ???????????? ???? Every month we share the latest trends and new features that have appeared on social media to keep you updated. ?? Many things happened this month : ?? IG’s new ad format lets creators get paid for testimonials in comments: https://lnkd.in/gb8kzmxR ?? IG Tests Comment Downvotes To Combat Negative Interactions: https://lnkd.in/eW9iCEFR ?? TikTok Shop Mastery: How To Use TikTok Live as a Creator or Brand: https://lnkd.in/ezXF7vSM ?? Adam Mosseri explains how to optimize for reach on Instagram: https://lnkd.in/ex2yg2f6 Don't miss our monthly updates to stay informed about the latest news on social media. ?? ?? If you want to talk influencer marketing and social media strategy, get in touch with our experts here: https://lnkd.in/eySVryd2 #socialmedianews #influencermarketing #marketingnews #humanizemarketing #socialmediatrends

?? ???????? ?????????????????? ???? ???????? ????????: ?????? ?????????? ???? ???????????????????? ?????????????????? ? In the latest episode of the Service-Verband KVD podcast, Kira Wulfers (Head of Project Management, TERRITORY) and Prof. Dr. Carolin Durst (Hochschule Ansbach) explore the mechanisms of external and corporate influencer communication. They explore how brand ambassadors can strengthen the bond between companies and customers, both practically and scientifically. ?? Don’t miss out on this insightful conversation about the future of influencer marketing and its role in creating genuine connections. ?? ?? Listen to the full episode here: https://lnkd.in/ehCYYSgy What do you think about the power of corporate influencers? Let’s discuss it! #CorporateInfluencers #InfluencerMarketing #BrandAmbassadors

???????? ??????????????????????: authentic connections in a saturated digital world. In today’s #digital landscape, influencer marketing has become a cornerstone of successful brand strategies. While macro and celebrity #influencers once dominated the space, the spotlight has shifted to a more intimate and impactful approach: nano-influencers. These grassroot individuals, often with fewer than 10,000 followers, redefine how brands connect with their audiences on #socialmedia and in real-life. ???????? ?????????? ????????-?????????????????????? ??????????????? Nano-influencers stand out for their ability to create genuine and close-knit relationships with their followers. Unlike celebrities, whose vast audiences can dilute personal interaction, nano-influencers maintain a highly engaged and trusting #community. Their recommendations often carry more weight, as their followers perceive them as authentic and relatable rather than distant or overly commercialized. ?????? ???????????????? ???? ????????-??????????????????????? 1. Authenticity and Trust 2. High Engagement Rates 3. Targeted Reach 4. Cost-Effectiveness In attached article, our experts at TERRITORY Influence (Bertelsmann Group) delve into the advantages of nano-influencers, the strategies for leveraging their potential, and why they are a must-have in your #marketing mix in 2025. #influencermarketing #UGC #WordOfMouth

?????????? ?????????? ???? ????????! ???????? ?????? ???????????????????? ?????????????? ?????????????????? ?????????????? ???????????? ???????????? ?? Love is in the air, and what better way to celebrate Valentine’s Day than by diving into the most inspiring love stories on social media? From Italy to France, Poland to the UK, influencer couples are giving us major #CoupleGoals with their authentic, heartwarming, and sometimes hilarious content. At Territory Influence, we've rounded up some of the most captivating digital love stories that will make you believe in romance (and maybe even inspire your next swipe right ??). Whether it's their shared adventures, creative collaborations, or real-life relationship moments, these couples show that love in the digital age is more than just a highlight reel—it's about connection, support, and authenticity. ?? Feeling Single? These 10 Couples Will Make You Wish for a Valentine : https://hubs.la/Q036Mnrl0 #InfluencerCouple #Humanizemarketing #ValentinesDay #InfluencerMarketing #CoupleGoals