Terakeet

AI-powered search is changing the game, making search more conversational and intuitive than ever. So, how should brands adapt? Our latest article for MarTech, New Content Strategies for Handling AI-Powered Search, explores how conversational search is shifting consumer behavior and what it means for your content strategy. Read the full article here: https://lnkd.in/edqfK7Ji #ConversationalSearch #ContentStrategy #MarTech

Generative Engine Optimization doesn’t have to be a black box. Learn how to master it at https://bit.ly/4ijHy1r. #GEO #GenerativeEngineOptimization

AI-driven search is evolving rapidly, with AI Overviews (AIOs) now appearing in nearly half of all Google searches. But how are consumers actually responding to these changes? We asked Sam Lapscher, Lead UX Designer, to explore how AIOs are shaping user behavior and how engagement shifts across different stages of the customer journey. #AIOverviews #UXResearch #SearchTrends

The fight for insurance customers is happening in organic search — and the biggest opportunities lie in non-branded queries. Our latest analysis by Jonas Sickler, Digital Marketing Analyst, breaks down which brands are winning the search battle, and who’s leaving opportunities on the table. Insurance leaders won’t want to miss this deep dive. Read the full report here: https://lnkd.in/etyMr7yy #InsuranceMarketing #SearchTrends #DigitalStrategy

Join us in celebrating this incredible group of team members who achieved milestone Teraversaries in February! ?? Thank you for everything you do. Your dedication, hard work, and contributions have made a lasting impact, and we’re so grateful to be on this journey together! #WeAreTerakeet #WorkAnniversary #EmployeeAppreciation

Terakeet is seeking a skilled Payroll Specialist with Workday experience to join our remote team. Head to our Careers page to learn more or visit the link below to apply today! https://lnkd.in/eNSwjCfV #PayrollJobs #Workday #RemoteWork #CareerOpportunity

Google’s AI Overviews and other generative search platforms are quickly challenging what we know about consumer search behaviors. The question is: How can brands ensure they remain top of mind? In her latest article for MarTech, Director of Data Science Jennifer Brussow, Ph.D. breaks down the key factors driving AIO inclusion and what brands can do to optimize their presence in AI-generated results. Read the article here to learn how you can stay visible in a shifting search landscape: https://bit.ly/4iIybI9 #SEO #AIOverviews #GEO #MarTech

Join us in welcoming Sarah Campbell to the Terakeet team as our new Sr. Content Specialist! We're thrilled for her to share her expertise and look forward to witnessing the impact of her talents on the team and our clients. Welcome to the team, Sarah! #WeAreTerakeet

As artificial intelligence continues to influence online interactions, controlling your brand’s narrative and visibility is critical. Terakeet offers a solution to help brands connect with consumers using a proven approach to boost brand visibility and manage your narrative in generative AI tools. #GenerativeAI #AIinMarketing #GEO

AI Overviews (AIO) now dominate the top of Google Search, reshaping how consumers engage with information and navigate search results. So, what does this mean for brands seeking to connect with consumers? Are AIOs driving more traffic or diverting it elsewhere? Adi Srikanth, Senior Data Scientist, analyzed thousands of queries and AIOs to uncover the impact on click-through rates, and ultimately brand strategy. See what the data reveals in the full study here: https://lnkd.in/eJrm2KFu #SEO #SearchTrends #AIOverviews #GEO