Terakeet

AI Overviews (AIO) now dominate the top of Google Search, reshaping how consumers engage with information and navigate search results. So, what does this mean for brands seeking to connect with consumers? Are AIOs driving more traffic or diverting it elsewhere? Adi Srikanth, Senior Data Scientist, analyzed thousands of queries and AIOs to uncover the impact on click-through rates, and ultimately brand strategy. See what the data reveals in the full study here: https://lnkd.in/eJrm2KFu #SEO #SearchTrends #AIOverviews #GEO

This week’s remote spotlight features Senior Strategy Director Kevin Cotch from Minneapolis, Minnesota! Remote work gives Kevin the flexibility to balance family time and productivity — whether he’s tackling strategic challenges, changing up his workspace, or making the most of his day. Swipe to check out Kevin's POV on working from home in Minneapolis. #WeAreTerakeet #RemoteWork #MinneapolisJobs

We're hiring a?Tech SEO Analyst?at Terakeet! If you’re passionate about?technical SEO, data-driven insights, and working with?industry-leading brands, this might be the perfect role for you. Head to our Careers page to apply today:?https://lnkd.in/eizNcShF

Our team’s collective grit, innovation, and collaboration drive meaningful impact for our organization, our clients, and our communities. We are so grateful for the passion and perspective that each expert brings to their work every day. From all of us at Terakeet, happy Employee Appreciation Day! #WeAreTerakeet #EmployeeAppreciationDay

Our innovative and patented Total Addressable Market (TAM) tool is a game-changer, helping big brands identify, analyze, and unlock their full potential with greater precision. Being awarded a US patent for the TAM is a testament to our team’s commitment to pushing the boundaries of data-driven growth strategies. #Innovation #TotalAddressableMarket #USPatent

AI Overviews (AIOs) are reshaping search behavior—but what does that mean for brands? Terakeet’s Senior Data Scientist, Adi Srikanth, conducted an in-depth analysis to uncover how AIOs impact traffic to ranking web pages. His findings highlight a crucial shift in search dynamics and the growing need for brands to optimize accordingly. Dive into the full study to see how Adi breaks down the data and what it means for your search strategy: https://bit.ly/4ku5O22 #AIOs #WebTraffic

Generative engine optimization (GEO) has become a crucial strategy for brands to adopt — but it shouldn’t replace your established search engine optimization strategy (SEO). In a recent study, our experts even found higher-ranking pages in Google were featured more often in AI Overviews (AIOs). Read the full study here: https://bit.ly/3UXmy6Y

What can brands uncover by analyzing 539 million insurance-related consumer searches? Quite a bit, especially when it comes to understanding your audience, their priorities, and how their needs evolve throughout the customer journey. Brands can leverage this data to create assets that deliver real value when customers need it most. This is critical for high-consideration industries like insurance, where well-timed insights can make all the difference. #SearchInsights #InsuranceMarketing

How are Google’s AI Overviews impacting web traffic? Our latest study highlights key challenges for brands in organic search—and why adapting your strategy to include generative AI is more important than ever. Thanks to Danny Goodwin at Search Engine Land for discovering and sharing our research! ?? Check out the article to learn more: https://lnkd.in/gPbn_KDC #SEO #AIOverviews #SearchTrends #DigitalMarketing #OrganicSearch

It’s been a #Wicked good year for entertainment, and with the Academy Awards approaching, speculation is high over which film will claim the coveted Best Picture award. One thing we know now is which nominated films are garnering the most interest in search. Search interest can reveal a lot about audience sentiment, and can indicate long-term viewership. So which films are capturing the most attention? Let’s dive into the data. ???? #Oscars #BestPicture