TEN2 Media

TEN2 Media Co-Founders, Donna Budica & George Karalexis recently sat down with Billboard to discuss TEN2 Media and our company's unique approach to maximizing revenue & growth on YouTube. Key Takeaways: ?? Think like an Artist. Execute like a Creator. ?? Track UGC data—it’s your audience insight tool. ?? Consistency over Frequency. Feed the algorithm. Thank you to Kristin Robinson for helping us spread the word. Full Article: https://lnkd.in/gBCRjA6m #ten2 #ten2media #youtubemarketing #youtube

Great perspective from our CTO Mike Flynn on software development. "The job of a developer is to understand how things work, diagnose problems, and use the best tools available to solve those problems."

It's great to see our artists and partners get the recognition they deserve! Congratulations on the wins and nominations! ???? ?? BigXThaPlug – Best New Artist of the Year, XXL ?? Odumodublvk – Multiple Nominations at the 17th Headies Awards ?? Crash Adams – Group of the Year at the Juno Awards The future is bright! ?? #BigWins #IndependentExcellence

YouTube Is the New TV—And a Major Opportunity for Musicians & Rights Holders YouTube's CEO Neal Mohan recently published a blog on their biggest bets for 2025 and TV is one of them. YouTube has replaced traditional television. Viewers now watch over 1 billion hours of YouTube content on TVs every day, with TV becoming the primary device for YouTube viewing in the U.S. But this isn’t television as we knew it—this is an interactive, on-demand platform that drives deeper engagement. For musicians and rights holders, this shift creates significant opportunities: ?? Expanded Reach – Music videos, live performances, Shorts, and podcasts are now a core part of the TV experience, reaching audiences in their living rooms at scale. ?? Monetization Beyond Streaming – Ad-supported content, new ad formats like QR-driven campaigns, and subscription models such as YouTube Premium (100M+ subscribers) and YouTube TV (8M+ subscribers) open new revenue channels. ?? Direct Audience Connection – Features like Watch With (live commentary and reactions) and second-screen interactivity allow for real-time engagement, transforming passive viewers into active participants. YouTube isn’t just another platform—it’s shaping the future of entertainment. The music industry’s next major growth opportunity is happening here. https://lnkd.in/gtiSA8Wj

Consistency drives results. 16 weeks after his album release, BigX is still climbing the YouTube charts. Our approach has centered on consistent, high-quality execution across multiple platforms, including: - Short-form content (Shorts) - Lyric Videos - Tour Recaps - Visualizers - Official Music Videos BigX's clear vision for his brand, combined with a focus on creative excellence and strategic execution, has yielded impressive results. This success demonstrates the power of a unified artist and creator mindset. Think Like An Artist. Execute Like A Creator. #musicmarketing #youtube #artistdevelopment #ten2media #musicbusiness #chartsuccess

YouTube hit an all-time high in December, capturing 11.1% of TV & Streaming viewership and finishing 2024 on a record-breaking note. As the #1 most-watched platform, YouTube led the category throughout the year. Explore more insights in the Nielsen report: https://lnkd.in/eU4AAdCv

Our co-founders, George Karalexis (CEO) and Donna Budica (COO), joined Ari's Take this week to share their expertise on YouTube. In the episode, they break down: ?? How YouTube is the #1 platform for music discovery. ?? Strategies for maximizing revenue through monetization and UGC. ?? Tools and tips for artists and labels to grow their presence on YouTube. From Shorts to playlists to music videos, they cover it all—helping artists and labels collect revenue they might not even know they’re missing out on. ?? Listen here: https://lnkd.in/gciYspp6 #YouTubeStrategy #MusicMarketing #ContentMonetization #TEN2Media

Why Is There So Much Fraud In Music Distribution — And How Do We Solve It? Donna Budica & George Karalexis shared their perspectives in this op-ed for Billboard.

With the YouTube and the Music Industry constantly evolving, now is the perfect time for artists and labels to to have a partner in order to maximize their growth and revenue. Here are our predictions for Youtube in 2025:

Another Incredible Year in 2024 We’re proud to celebrate the achievements of our team, partners, and artists this year: ? 36 Billion Monetized Views ? 11 #1 Videos ? 59 Top 10 Videos ? 1.6 Billion Hours Watched ? 71 Trending Videos ? 3 Billboard #1 Singles Every day, we work relentlessly to help our artists maximize growth and revenue potential, empowering them to unlock the full power of YouTube and ignite true artist independence. Here’s to even greater success ahead. #2024Recap #ArtistGrowth #ten2media