Teikametrics

Amazon Console vs. AMC: Which is Better for Upper Funnel Success? The upper funnel marks the first phase of a customer’s journey—when they’re just discovering your brand or product. Mastering this stage on platforms like Amazon, using tools such as Amazon Advertising Console or Amazon Marketing Cloud (AMC), is key to driving ongoing success. This ebook explains why upper funnel tactics are essential, examines how Amazon Console can fail to provide the full customer journey, and highlights how AMC’s comprehensive, data-driven insights give marketers a competitive edge in optimizing upper funnel efforts. We’ll also cover the key metrics you need to track to ensure your upper funnel strategies are working effectively. In this ebook, you’ll find: ?? How to measure success in the Upper Funnel: Key Metrics ?? Amazon Console: Why It’s Not Enough for Upper Funnel Success ?? AMC: How It Unlocks Upper Funnel Potential Download now and start your journey to upper funnel strategy: https://hubs.ly/Q02ZnW1Y0

?? October Ad Spend Review: Amazon & Walmart Sellers ??? In our latest blog post, we analyze how sellers on Amazon and Walmart have strategically maximized their CPC and ROAS as the holiday season approaches. Here’s what we discovered: ?? Key Insights: - Record Ad Spend: Amazon’s ad spending increased by 28.6% from 2023 to 2024, signaling a strong commitment to boosting its presence during key sales - Ad spending rose by 9.1% in October 2024 compared to September 2024 - Walmart’s ad spending increased by 42.4%, demonstrating its growing ad landscape As we gear up for the holidays, understanding these trends can give your business a competitive edge. ?? Read the full article for in-depth insights: https://hubs.ly/Q02ZnSZK0 #walmart #ecommerce #amazon #blackfriday

?? We’re thrilled to be featured in?Walmart Connect’s blog?showcasing the transformative power of their Partner Network At?Teikametrics, we’re passionate about empowering sellers to scale successfully on Walmart's marketplace, and it’s an honor to see our collaboration highlighted alongside incredible brands like?Blackstone Products?and?Lavazza ?? Some key highlights from the blog: ???Blackstone Products?leveraged Teikametrics to boost?new-to-brand buyer conversion?through Sponsored Videos—driving impactful growth while freeing their team to focus on strategic innovation. ?? Walmart Connect’s Partner Network continued to provide sellers with the tools, expertise, and flexibility needed to drive results, with partners helping deliver up to?28% increases in ad spend. We’re grateful for the opportunity to partner with Walmart Connect and their sellers, helping brands unlock their full potential. Together, we’re driving innovation and connecting businesses with customers in meaningful ways. #WalmartConnect #Teikametrics #EcommerceGrowth #MarketplaceSuccess #Teamwork

?? The Future of AI in Video Creation ?? AI-powered video generation is evolving at an incredible pace, but one challenge remains: the uncanny valley. Whether it's subtle details like a character's movement or a slightly off object, practitioners are honing their craft to make AI-generated content feel seamless and real. As tools like Runway and OpenAI's Sora emerge, the possibilities are endless. Imagine: ? Perfectly generated product images from a single prompt ? Customized object libraries for tailored creations ? AI transforming content creation workflows What once looked unconvincingly artificial now showcases remarkable improvements year over year. The progress is undeniable, and the future? It's only getting better. #AIVideoGeneration #UncannyValley #ArtificialIntelligence

Do you know how consumers will likely spend their money in early 2025? Level up your Walmart Connect strategy and capitalize on New Year's trends. Join us for our webinar, "New Year Reset with Walmart Connect" and you'll learn: ?? Which categories are poised for growth in early 2025 according to Walmart Connect's exclusive data insights ?? How to capitalize on New Year’s trends that will shape Walmart shopper behavior throughout the year ??? The power of Walmart and why it's the preferred destination for these highly competitive categories Register now! https://hubs.ly/Q02YXtDW0

?? Unlock the Power of In-App Advertising with Amazon DSP! ???? In our latest blog post, we explore how brands can leverage Amazon's Demand-Side Platform (DSP) to maximize their advertising efforts in the app ecosystem. Here's what you'll discover: ? Targeted Campaigns: Reach your ideal audience with precision through advanced targeting options. ? Real-Time Insights: Gain actionable data and analytics to refine your strategies and improve ROI. ? Seamless Integration: Effortlessly incorporate in-app ads into your broader marketing initiatives. Whether you're a seasoned marketer or just starting out, understanding the potential of Amazon DSP can significantly enhance your brand's visibility and engagement. ?? Ready to take your advertising game to the next level? Check out the full article for in-depth insights and strategies! https://hubs.ly/Q02YYPdt0 #AmazonDSP #InAppAdvertising #DigitalMarketing #BrandGrowth

??? Unlock the Future of AI in eCommerce In the latest episode of Human in the Loop, Cameron Yoder sat down with Chris Perry and Oskar Kaszubski from firstmovr to explore how AI is reshaping ecommerce ?? We covered everything from the evolution of AI (hello, Generative AI! ??) to its real-world applications, limitations, and the “8 P’s” of AI that every seller should know: ?? Platform, Proposition, Presence, Promotion, Performance, People, Process, Partnerships ?? Key takeaways: ? AI’s expanding role: From machine learning to generative AI, it’s transforming content creation, decision-making, and customer experiences. ? Generative AI limitations: Creativity meets challenges—balancing precision, legal guidelines, and customer trust is key. ? Quick wins for sellers: Start with AI-powered optimizations for Product Detail Pages (PDPs) and build towards personalized customer experiences. ? Looking ahead: AI agents and smarter commerce tools are on the horizon. Are you ready? This episode is packed with actionable insights for anyone navigating the AI revolution in commerce. ??? ?? Tune in now: https://lnkd.in/gQ9Ep75d #GenerativeAI #ChatGPT #DigitalTransformation #AIInEducation #TechTrends #Innovation #FutureOfAI #AIApplications #UnderstandingAI #LearningRevolution

?? Mastering Customer Obsession: The Key to Product Success ?? “Customer obsession” isn’t just a buzzword—it’s about truly understanding and responding to your customers’ needs, sometimes even before they’re fully articulated. Here’s what it looks like in action: ?? Listen Intently: Every piece of feedback is valuable. Even with hundreds of products, keeping an eye on what your customers love (or don’t) can reveal hidden insights. Sometimes, they’ll even tell you what they’d pay more for if you solve their specific problem! ?? Solve and Scale Fast: Once you identify a gap or pain point, address it swiftly and efficiently. When competition notices, they might replicate your idea. But if you’ve acted quickly, collected enough positive reviews, and ensured a quality product, your brand’s reputation will be a fortress. ?? Invest in Longevity: Protect your product’s value with high-quality standards, continuous improvement, and well-placed ad spend. Over time, a loyal base of reviews will make it difficult for others to catch up—even in competitive spaces. Customer obsession isn’t just about selling more; it’s about creating products that people genuinely need and appreciate. ?? Start by listening, and build the kind of reputation that outlasts any quick copycats. ?? Listen to the full episode on Human in the Loop: https://hubs.ly/Q02XVsJ00 #amazon #walmart #ecommerce

?? The 2025 Ad Budget Blueprint: Strategies for Amazon, Walmart & Beyond ?? Ready to supercharge your advertising strategy for 2025? Join us for an exclusive session to craft ad budgets that fuel growth, efficiency, and profitability across Amazon, Walmart, and beyond. Whether you’re focused on topline revenue, cross-channel optimization, or full-funnel targeting, we’ve got you covered! https://hubs.ly/Q02Yf9P80 ?? Date: November 20 ?? Time: 1:00 PM — 1:45 PM EST Key takeaways include: ? Aligning ad budgets with revenue and profitability goals ? Optimizing ad spend across Amazon, Walmart, and DTC channels ? Strategizing ad budgets across the entire funnel—from search to DSP Don’t miss out on insights that can elevate your 2025 ad performance! Secure your spot today. ?? #eCommerce #AdBudgeting #AmazonAdvertising #Walmart

?? Unlock Full-Funnel Domination on Amazon & Walmart! ?? Enterprise-level sellers know that scaling ads across Amazon and Walmart isn’t easy—yet mastering it is the key to market dominance. Our latest ebook, Full-Funnel Domination: Amazon & Walmart Advertising for Enterprise Sellers, dives deep into the strategies that work best for big brands facing complex challenges. ?? What’s Inside: ? Full-Funnel Strategy Breakdown: Learn how to apply each ad type across the customer journey. ? Top KPIs: Focus on the metrics that drive full-funnel success. ? Success Story: See how a leading home décor brand achieved next-level results. Ready to stop simply competing and start dominating? Download our ebook and get your strategy set to soar! ?? ?? https://hubs.ly/Q02XVlrg0 #amazon #walmart #ecommerce