Tectons

Real stories, real impact! Hear from students about the first phase of Dr. Galactcus, Education! Where Pharmacy meets business and potential turns into success!?? #Tectons #Plates_On_The_Go

In business, the Shift & Drift explains how companies grow, either strategically, or unintentionally, it highlights the difference between a strategic change (Shift) and an unplanned change in consumer preferences (Drift). - Shift: A sudden strategic change happens followed by intentionally changing direction to adapt, grow, or compete. - Drift: A slow unplanned change happens when a company gradually moves away from its original strategy, due to an intense change in consumer preferences. Real-World Examples 1. Shift: The boom demand on weight loss drugs, Ozempic & Wegovy Story: - These drugs were initially created for diabetes but became wildly popular for weight loss. - Demand exploded, causing shortage and price increases. Result: - Novo Nordisk reshaped its strategy accordingly and became Europe’s most valuable pharma company. - Eli Lilly and other competitors rushed to enter the market. - The obesity industry is now expected to reach $100 billion by 2030. 2. Drift: The rise of natural health products Story: - Consumers slowly shifted from traditional medicine to natural supplements like probiotics & vitamin D. - Companies like GSK, Bayer, and Nestlé started investing in this change. Result: - The supplement market grew to $150 billion. - Companies that ignored this shift lost customers to natural health brands. #Tectons #Plates_On_The_Go

Inside-Out vs. Outside-In: Which Strategy Wins??? In business, companies usually follow one of two strategic approaches: - Inside-Out → Focuses on internal strengths & innovation, believing that great products will create their own demand. - Outside-In → Starts with the market, adapting to consumer needs & trends to drive business growth. Real-World Examples: 1. Pharmaceuticals ?? are often counted as Inside-Out companies as they prioritize R&D and scientific innovation, creating groundbreaking drugs. As a result, R&D and Sales teams in pharma are among the strongest globally, playing a critical role in educating and persuading healthcare providers to adopt new treatments. 2. FMCG ?? are often counted as Outside-In companies as they thrive by understanding and adapting to consumers. With fast-moving trends and intense competition. As a result, Marketing and Market Research teams in FMCG are among the most powerful worldwide, driving brand awareness, influencing purchasing decisions, and ensuring products stay relevant in crowded markets. If you have your own company, which strategy would you follow? #Tectons #Plates_On_The_Go

In the midst of darkness, Tectons is here to light the way for you! Amidst post-graduation uncertainty, the right guidance can change everything. Tectons is more than just a learning experience, it’s the spark that lights the way for the rising pharma leaders. We empower young professionals with: - Innovation-driven learning. - Real-world business challenges. - Skills to navigate & lead the industry. Step into the future with confidence. The next generation of pharma leadership starts here!?? #Tectons #Plates_On_The_Go

Pharma Hidden Facts!?? Behind every pill on the market lies a billion-dollar journey filled with challenges, failures, and strategic decisions. The pharmaceutical industry isn’t just about science, it’s a high-stakes business that shapes global healthcare and economies. At Tectons, we believe pharmacy students and professionals need to understand both the scientific and business sides of the industry to truly make an impact on patients’ lives! Check out some hidden facts about pharmaceuticals! #Tectons #Plates_On_The_Go

Tectons Business Challenges!?? At Tectons, we’re committed to empowering the next generation of innovators and leaders. This year, we’re excited to introduce a suite of Business Challenges, each designed to sharpen your skills, ignite fresh thinking, and simulate real-world scenarios. Here’s a glimpse: 1- Peak Builder Dive into marketing and trade marketing from both pharma and FMCG perspectives, mastering strategies to elevate brands to new heights. 2- Success Starter An entrepreneurship challenge where you craft a mini business plan for a healthcare startup, fueling early-stage innovation and growth. 3- Aviation Airline Duel A high-stakes negotiation simulation between an airline manufacturer and an airline company, centered on a $90 billion deal to test your negotiation prowess. 4- Strategy X A strategic showdown emphasizing innovative thinking, competition analysis, problem solving, and sales forecasting to cross barriers. 5- SnackSmart Develop a marketing strategy and market entry plan for a healthy snacks startup, blend creativity with consumer insights to stand out in a competitive market. 6- GreenGrocer Tackle organizational design by structuring a pharma company for maximum efficiency, collaboration, and growth. 7- Business LaunchPad Explore business development in pharma and healthcare, learning how to analyze market figures and drive breakthrough expansion. 8- Leadership Lab Hone your leadership fundamentals and learn how to guide a high-performing team through effective communication and strategic vision. Are you ready to elevate your skills? Join Dr. Galactcus now and start your Pharma-Business journey by solving our world-class business challenges! #Tectons #Plates_On_The_Go

Dr. Galactcus winter wave is officialy here!?? Get ready for a game-changing experience between pharmacy and business, where you will experience pharmacy as you have never done before! Book your calendar on 23rd of Feb and let the journey begin! #Tectons #Plates_On_The_Go

Meet Dr. Mahmoud Bahaaeldin, our next Tectons Magma!?? We’re thrilled to introduce Dr. Mahmoud Bahaaeldin a powerhouse in pharmaceutical business development and a leader in the UAE’s healthcare industry! After graduating from the Faculty of Pharmacy, Cairo University, Dr. Mahmoud began his journey as a pharmacist in KSA and the UAE, before making a bold shift into sales and business development. From medical representative to key account management, and now leading Business Development at Al Ittihad Drug Store, UAE, one of the top pharmaceutical and healthcare distributors in the region, his career is a testament to strategic growth and innovation. With a data-driven and analytical mindset, Dr. Mahmoud masters the art of identifying business opportunities, optimizing operations, and streamlining processes to drive pharmaceutical success. His expertise spans across B2B partnerships, licensing, tender management, regulatory affairs, and bridging the gap between business development, sales, and logistics. With a unique blend of experience in Pharma, FMCG, and eCommerce, Dr. Mahmoud is set to share game-changing insights into navigating the pharmaceutical business landscape. Get ready to learn from one of the industry’s top strategists! Stay tuned for the upcoming session with Tectons Magma, where the future of pharma business begins! #Tectons #Plates_On_The_Go

Our champion team from Dr. Galactcus, will get a 100 USD as a prize from Tectons! Apply now and prove your exceptional business skills in the ever-evolving industry, pharmaceuticals! #Tectons #Plates_On_The_Go

Meet Dr. Salma Elkersh – Our Newest Tectons Advisor!?? We’re thrilled to welcome Dr. Salma Elkersh, a dynamic leader with a unique blend of clinical expertise and sales acumen, to Tectons family! Dr. Salma holds a Bachelor’s in Clinical Pharmacy from Cairo University and an MBA in Management from Eslsca Business School (2023). She began her career at Novartis Pharma in 2019, later on, she moved to Novartis Oncology in 2021, where she most recently served as a Senior Disease Area Partner, leading cross-functional teams and driving strategic initiatives in oncology. In 2024, Dr. Salma transitioned to the health and fitness sector as Sales Manager at Max Group, before joining Hikma Pharma as a First Line Manager. Throughout her career, Dr. Salma has consistently demonstrated strong leadership and people management skills, successfully overseeing teams, developing talent, and fostering collaboration. Her ability to blend clinical expertise with effective leadership has enabled her to deliver impactful results across diverse sectors in the pharmaceutical and healthcare industries. As a Tectons Advisor, Dr. Salma will be a beacon of guidance for our students, empowering them to craft innovative business plans that tackle real-world challenges. Her leadership, talent for people development, and wealth of industry insights make her the perfect mentor to inspire the next generation of pharmacy leaders. #Tectons #Plates_On_The_Go