Tecovas

After a year of new store openings and an expansion into wholesale,?Tecovas?isn’t done just yet. According to president and chief executive officer?David Lafitte, who?joined Tecovas from Deckers Brands?in 2022, the nearly 10-year-old Western label is introducing a brand-new footwear category –?work boots. Lafitte is excited for this new launch because he knows this is something his customers have been wanting for some time now.

Congratulations to the Austin Gamblers on their 2024 PBR Teams Championship!! ??

As we kick off Q4, Team Tecovas is gearing up for an exciting holiday season and beyond. We're currently hiring for several roles at our Austin, TX HQ, including Category Specialist (Apparel), Sales Operations Manager, Trade Marketing Manager, and more! Ready to blaze a new trail at Tecovas? Check out all of our open roles at tecovas.com/careers and apply today!

The team at Tecovas, David, and I could not be more excited that our very own board member Elliott Hill has been named as the next President & CEO of Nike. Elliott is a rare executive - an inspirational, people-first leader and a talented product, consumer, and marketplace strategist - but more importantly (in my opinion) has been the stellar example he has set as a dedicated father, thoughtful friend, and generous mentor. It's rarefied air to be even considered for what's arguably the most high-profile job in the universe of consumer brands, but it is a well-deserved appointment for Elliott, who lived and breathed the NIKE brand for over 30 years. As Elliott shifts his full-time energy to his exciting new role, the Tecovas board and I want to thank him for his years of leadership, counsel, and mentorship. I feel incredibly grateful and lucky to call him a friend and, now, a Tecovas alum. https://lnkd.in/gisPpfzv

Today we are thrilled to announce our strategic expansion into wholesale for the very first time. Since launching in 2015, we've been dedicated to crafting the highest quality Western products at honest prices. Now we’re taking a major step forward, bringing our craftsmanship and authenticity to even more customers across the country. We’re proud to partner with nine pioneer retailers, expanding our reach to 36 store locations across 10 states, including Texas, Colorado, Montana, Wyoming, Nebraska, South Carolina, North Carolina, Arizona, Georgia, and Michigan. A heartfelt thank you to NRS (National Roper's Supply), Lebo's, Inc., Texas Boot Company, Boots Etc Outlet Inc., Murdoch's Ranch & Home Supply, Howell Western Wear, Bullocks Western Store, Crossbow, and Junk Gypsy for being a part of this exciting journey! Read more about Tecovas' continued expansion here:

Our President and CEO David Lafitte recently sat down with Cale Guthrie Weissman to discuss Tecovas' expansion plans and brand evolution since the company launched back in 2015. He discusses the company's growth strategy, from expanding beyond cowboy boots to opening stores in new markets across the country. Check out Modern Retail to read and listen.

+11 stores this year - LFG Team Tecovas!

TechCrunch Found recently interviewed Tecovas' founder for the their latest podcast episode titled "Making DTC Western Wear Work with Paul Hedrick from Tecovas." In this episode, Paul dives deep into how social media played a crucial role in the early days of Tecovas, the challenges of modernizing the traditional Western wear industry, and his unique approach to fundraising. Plus, they discuss the exciting details of Tecovas' retail expansion! Tune in to learn more about Tecovas' journey and the lessons we've learned along the way. You can listen to the episode wherever you get your podcasts. ?? #tecovas #techcrunch #westernwear #entrepreneurship

Here we grow again! Team Tecovas is thrilled to be adding 10 new stores to our retail fleet this year! We are looking forward to bringing our high quality Western products and radical hospitality to even more folks from coast to coast. We are currently hiring Store Managers, Assistant Store Managers (full-time and part-time), and Sales Associates across the country to join our boot crew.? Check out a full list of our open roles at tecovas.com/careers and throw your hat in the ring to join the team today! #RetailJobs #NewStoreOpening #SanDiego #Philadelphia #Tampa #SanAntonio #SanJuanCapistrano

"A chip on a shoulder is a VERY powerful tool!" On this week's #UnlockingMoves, my good friend Paul Hedrick talks about his entrepreneurial journey with Tecovas - from facing tons of rejection to starting a kickass direct-to-consumer boot company. Tecovas might be taking over the world now, but in the early days, Paul struggled to raise capital from even his "Friends and Family"! Enough people ultimately believed in his vision, and he put his research skills and his drive to find his super power to work (a GREAT combo for entrepreneurs btw) and the rest is history. SPOILER ALERT: even though he wasn't able to convince some of his friends to invest - he was able to convince a total stranger in Austin to invest -- ME! (I'm either gullible or a genius!) As an investor, I usually invest more in the entrepreneur than the product or vision. I'm proud to have played a small role in Paul's story. Luckily, Tecovas boots are a GREAT product! In fact, I convinced Paul and his team to give away a FREE pair of Tecovas boots as part of this episode. Watch the episode to learn how! ?? Now Live: ?? Apple: https://lnkd.in/gE9UshkX Spotify: https://lnkd.in/gZ9s68sT YouTube: https://lnkd.in/gMZhvjxK