Tearsheet转发了
New social media channels like TikTok are largely unexplored by financial institutions, in today's story we dive into the why and how FIs can benefit from building a strategy for these channels. The Consumer Bankers Association's recent Credit Card Confidence campaign maybe a signal that FIs may start to leverage this channel more effectively and to do this effectively they need to understand how to build content that is trustworthy, engaging, and have a strategy that measures success effectively. #marketing #banking #financialliteracy #tiktok #influencers https://lnkd.in/dRWff3Xp