RockOrange

The potential TikTok ban is shaking up the media world. How will Gen Z, Gen Alpha and brands adapt to a post-TikTok era? Find out in our latest blog post. Tap the link to read more!

As 2025 begins, the RockOrange team is spotlighting our top predictions set to shape social media, PR, and communications. From community-led campaigns to personalized marketing, these insights reflect our commitment to staying off the curve and delivering solid, fresh ideas. Swipe through to see how we’re gearing up for another year of innovative storytelling and connection! #ROLife?#AgencyLife?#PublicRelations?#SocialMediaMarketing?#HispanicMarket?#AI

What an incredible night at the 2024 ?BRAVO! Awards! ?? RockOrange is beyond proud to take home TWO awards: Digital PR Campaign of the Year and Healthcare & Nutrition Campaign of the Year for our impactful work on Aflac’s Remisión con una Misión. This wasn’t just a campaign—it was a mission to empower the U.S. Hispanic community to prioritize their health and embrace the power of early detection. Together with?Aflac?and the inspiring?Adamari Lopez, we created something truly magical with impact. Here’s to empowering communities and crafting campaigns that truly matter!

We’re proud to celebrate David Naranjo and his agency RockOrange, as they were recently featured on Univision for their impactful work in bridging the gap between Latino talent and major U.S. brands ??? David and his team are championing authentic representation and helping brands connect meaningfully with Latino audiences. Congratulations on this well-deserved recognition! You can watch the full segment using the link below. #WorldcomWorks #WorldcomPR #LatinoTalent #Representation #InclusiveCommunications https://lnkd.in/ezZbKHn2

Big news! Our co-founder, David Naranjo, was recently featured on Despierta America’s ?Orgullo Hispano! segment. The spotlight celebrated his inspiring journey, from his early beginnings to co-founding our multicultural agency, RockOrange. David’s vision, dedication, and leadership have shaped the success of our agency, and has helped bridge major global brands to the Hispanic community. We’re incredibly proud to work alongside him and draw inspiration from his passion and purpose, which continue to drive both our team and the industry forward. Thank you Despierta América and Paola Gutierrez for spending time with us and for the thoughtful coverage. Check out the full clip and let us know what you think! #OrgulloHispano #RockOrange #Leadership #Inspiration #DespiertaAmerica Aflac Chick-fil-A Restaurants Spotify Woof Gang Bakery & Grooming JetBlue Fresh Del Monte Macy's Dunkin' People en Espa?ol Univision

Multicultural marketing isn’t just a passing trend—it’s the new standard. As highlighted in this insightful Ad Age, it’s crucial for agencies to lead the charge in helping brands forge authentic connections with diverse audiences. At RockOrange, we know that true engagement goes far beyond token representation. With consumer expectations constantly evolving, it’s essential for brands to adapt—and for agencies like ours to guide brands in crafting inclusive strategies that resonate year-round. Today’s consumers want more than just inclusive messaging; they want to feel genuinely seen and understood. That's why authenticity is key. Brands must ensure their values align with the communities they seek to reach. Check out how multicultural marketing is shaping the future of brand strategy: https://lnkd.in/efEME5Hz?

?? In celebration of Hispanic Heritage Month, our RO RockStars came together for a lively roundtable, diving deep into the powerful influence of Hispanic and Latino audiences on PR, marketing, and social media. From building real, authentic connections to highlighting how these vibrant communities are shaping the future of our industry, it’s clear this convo is way more than a one-month thing—it’s a year-round commitment to celebrating Latino culture with purpose and passion! ?? Get ready for some major insights and inspiration that fuel our work every single day. ??

Another successful event with?Spotify?at the first-ever La Tierra De Música Mexicana in LA! Our RockStars meticulously planned every PR detail, ensuring an unforgettable celebration of Mexican culture. We flew to Los Angeles to execute the event and personally welcome our guests, capturing the vibrant joy that música Mexicana brings to people! Throughout the weekend, we gathered over 100 media and influencers, securing an incredible 2.5 million impressions during this incredible event. ?????#ROLife?#Spotify?#LaTierraDeMusicaMexicana

?? Latino influencers are taking the media world by storm—sharing stories that matter, making us laugh and dance, and shining a spotlight on the causes that hit home for our community. Their voices bring culture, vibrance, and advocacy together, weaving a vibrant tapestry that connects us all. This month and every month, we’re celebrating the Latinos who are sparking conversations and building bridges in our communities. ?Siempre orgullosos! #365 #LatinoInfluence

As we recognize Hispanic Heritage Month, we understand that honoring Latino culture and contributions goes beyond just 30 days—it’s a commitment we embrace year-round. At RockOrange, we are proud to guide our client partners in engaging Latino audiences 365 days a year, fostering meaningful connections that resonate with the vibrant diversity of our community. It’s not just about paying tribute for one month; it’s about a consistent connection because the Latino demographic is fast becoming the most influential segment in our economy and culture.