Assembly

A line from the article that resonates with us "Engage your audience. But you can’t engage them if you don’t know them" is so true. This is the foundation to effective marketing.

At Assembly we work with the best agencies in their domain. Pinwheel is no different and they are experienced marketers. The Pinwheel Spin is something I look forward to reading as I always learn something.

Not sure if this is funny, but certainly not surprising. Big agency makes big statement about doing big things that of course require big budgets and yield big margins (from using a big number of inexperienced people burning a big number of hours) and thereby make the big cheese big happy. Another reason why we created Assembly. It's not about doing "big things" and more about helping our clients achieve their goals. It doesn't matter if the project is big or small, sometimes helping our clients do the little things better that will make a huge impact.

We got a kick out of this one. The “big agency world” is gasping for air. Clients have left the high-arched lobbies, marble pillars, and $40,000 conference tables (that they paid for) in favor of smaller, smarter, and more agile teams. No taglines. No empty suits. Just highly experienced creatives and savvy strategists with low overhead and a relentless focus on growth. Assembly brings together five of those kinds of shops—delivering everything the big agencies can. Well, except the bullshit.

Are smaller, more agile creative teams better at delivering fresh ideas? I’ve been thinking about this after reading an insightful interview on Little Black Book. It touches on the evolution of internal creative teams and the shifting agency model. We’re seeing it firsthand Assembly—the landscape has changed. Agility and effectiveness are key to driving ideas that move our clients’ businesses forward. Smaller teams often bring sharper focus, faster execution, and a fresh perspective that larger structures can struggle to maintain. Great read, highly recommend. Would love to hear your thoughts on how your teams are adapting. https://lnkd.in/gC_YqvnC

Why the Agency Model Needs to Evolve Ultimately, the old ways of working no longer cut it, especially in digital product design and creation. The traditional agency model, with its transactional nature and lack of long-term vision, is broken. And it's up to businesses that work as partners to understand their clients on a deeper level to fix it. Agencies that succeed in the future will be those that not only deliver on the brief but also act like an in-house team – with the added benefit of global expertise. Ultimately, being proactive, not reactive; agile, not fixed; and collaborative, rather than transactional creates clear mutual benefits: clients are rewarded with future-ready products that grow and evolve with their user base. https://lnkd.in/g_njj2Cy

With clients increasingly preferring smaller, more nimble shops, it’s curious that the big holding companies think “going bigger” is the right play. At this point, it feels like the only thing they have to offer is global reach. Are they missing the mark? To me, this shift seems more about cost savings (often at the expense of employees’ careers) than genuinely about better serving clients. In the process, they risk losing what clients actually value: agility, innovation, and a personalized approach. What do you think—is bigger really better? Or is it time for a different playbook? We think so that is why we created Assembly. #Marketing #AgencyLife https://lnkd.in/gNsXt9GR

This is a hot topic these days, but what should AI's role in marketing be right now? Love to hear your thoughts on this conversation.

The traditional agency model is broken. Brands today need bespoke solutions that adapt to their evolving needs—but the traditional agency model often falls short. Too often, generalists are sold as specialists, stifling creativity and lowering quality by forcing talent to operate outside their strengths. And big agencies, with their cumbersome layers, lack the agility to bring the right resources at the right time. It’s time for a better way. Introducing Assembly. A network of elite specialist agencies collaborating seamlessly across client needs—and breaking down silos. Each team works from a position of strength, delivering their best work without the burden of big-agency bureaucracy. This is the future of marketing. This is Assembly. #MarketingInnovation #AgencyModel #Collaboration