Team Epiphany

In October, we partnered with Sprite to help make Homecoming magic at North Carolina A&T and Spelhouse! Guided by Coca-Cola’s HBCU initiative #TheWorldIsMyYard, we hosted unforgettable Homecoming weekend pop-ups with a variety of interactive experiences including: a runway photo moment to show off their school spirit outfits, a branded confessional wall, fun giveaways, and product samples. During both events, DJ MT spun the soundtrack of Homecoming. Attendees were also given a chance to win a custom varsity jacket to help them continue the Homecoming vibes. ??: Chris Leach + PRIME

In October, we partnered with Sony and brought?The Boys?universe to life by opening the first-ever?Vought A Burger?flagship in LA. Fans dove into the world of Vought International with exclusive merch, a themed menu, and immersive experiences inspired by the hit series On the first night of the event, the show’s cast and notable VIPs got exclusive access and enjoyed specialty cocktails while DAYSonMARKET spun the beats. From chowing down on the?Big Homie Burger?to snacking on?Godolkin Nuggets, fans and cosplayers turned the event into a social media sensation! Shoutout to everyone who made the flagship launch a hit and giving fans another way to connect with The Boys’?world.?#VoughtABurger #TheBoys

At this year’s Culture Con, Max made a memorable return as the?presenting sponsor for Culture Con, kicking things off with a?camp-themed welcome moment?at the entrance. Attendees were treated to?Max Scene in Black x Culture Con NY tote bags, which were an instant hit—all 4000?bags were claimed within the first few hours of each day.In the?Creative Playground, the?Max Brew Cafe?offered the?GA experience, where attendees participated in 1:1 coffee chats with?WBD?and?Max reps, discussing career goals and growth. Guests also enjoyed free, curated lattes from local Black-owned bakery?Je T'aime Patisserie and crafted vision boards through a floral station, providing a perfect blend of inspiration and creativity. For?VIP guests, Max curated an exclusive?glamping-inspired lounge?with an open bar featuring specialty cocktails, passed appetizers, and vibes powered by?DJ Been Blackin. In the?talent lounge, celebrity speakers and attendees found a peaceful retreat, complete with an open bar and light bites throughout the day—a serene oasis away from the crowds. Max also hosted two standout panels. The first was a?fireside chat?with?Rhenzy Feliz, star of the HBO original series?The Penguin, moderated by?Frankey Smith. The second panel,?Mapping Your Route to The Top, featured Max employees?Kyra Lewis?and?Antoinette Miller?discussing how to adapt to industry trends and seize opportunities to propel your career forward. Max’s presence at Culture Con brought both?style and substance, engaging attendees across all experiences while keeping the?CultureCon Camp?theme at the forefront.

Earlier this month, we partnered with Delta Air Lines to celebrate the grand opening of their second Delta One lounge at LAX Terminal 3. As the gateway to a city where dreams come true, LAX set the stage for an exclusive VIP experience. Guests checked in at a custom Delta One desk and received personalized boarding passes for entry into the premium lounge. Once inside, they were treated to world-class dining, wellness experiences, and next-level service, all set to the beats of DJ Mos. To commemorate the moment, a ribbon-cutting ceremony led by Sarah Michelle Gellar, Delta execs, LA Sparks' Cameron Brink, and Olympians Ashleigh Johnson and Victor Montalvo, followed by a champagne toast ?? Guests were encouraged to snap a stylish black-and-white keepsake in our custom photo booth.?

Earlier this month, we partnered with Max’s Scene In Black to kick off Culture Con Week with Max Games at our CCNY Field Day, blending nostalgic competition with wellness activities for a fun, balanced, and energizing experience. We partnered with influencers to form teams, starting the day with a warm-up led by Brittney Newborn, who guided participants through Pilates stretches. The teams then went head-to-head in classic field day events like sack races, egg runs, and musical chairs, with the top two teams facing off in a final tug-of-war. As guests arrived, our BAs warmly welcomed them and gave them Max Games jerseys representing their chosen teams. We created an environment where everyone could embrace their inner child, offering activities like yard games, Jumbo Pong, and Pop-a-Shot. Guests could also unwind with Pilates classes or relax in the dugouts. Throughout the day, attendees enjoyed curated cocktails and delicious bites from bars and food stations around the venue. With the energetic support of our host Charles Beloved Kuykendoll and beats from DJ Mil-house, the vibe was fun, light-hearted, and filled with Black joy and laughter.

To kick off CultureCon week, we partnered with SheaMoisture to host a private dinner celebrating Black business owners, entrepreneurs, and creatives. The evening was a blend of celebration, education, and networking, designed to foster intentional connections while encouraging attendees to find moments of rest.? ? Guests stepped into a preview of SheaMoisture’s “Camp Shea Retreat” at CultureCon to sip on retreat-themed cocktails, strike a pose at the interactive photo moment, participate in group trivia, and connect with fellow trailblazers in the room. The night culminated in a pitch contest where randomly drawn, Black-business owners educated guests on their businesses for a chance to win two $1,000 grants and a grand prize of $5,000.

Following NYFW in September, Brand New Era launched its new collection from the mind of Creative Director Dao-Yi Chow, kicking the celebration off with a VIP event to launch their inaugural collection. As the main face of the brand’s new chapter, trailblazing male supermodel Tyson Beckford was one of many star attendees present. To further honor the brand’s iconic cultural influence, the party also featured work from legendary photographer Sue Kwon’s book “Rap is Risen.” The soundtrack of the night stayed true to all of New Era with a set from Statik Selektah and performance by Westside Gunn. The exhibit was open to the public for the rest of the weekend, where guests were treated to intimate and inspiring conversations hosted by Dao-Yi Chow, alongside Sue Kwon and visual artist Milo Matthieu. The exhibit also served as a retail pop-up where fans could purchase pieces from the collection and customize them via The Griggs Brothas. DJs Bad Colours and SameGang Safe kept the vibes high all weekend as attendees explored the pop-up and enjoyed complimentary matcha from Rocky’s Matcha. Photo credits: Stade New York

In September, Brand New Era celebrated the launch of its debut collection from the mind of Creative Director Dao-Yi Chow with a VIP Friends and Family event, featuring notable guests including legendary male supermodel Tyson Beckford, who’s the face of the collection’s campaign, along with ASAP Ferg, Dave East, and Lena Waithe. Attendees enjoyed observing work from legendary photographer Sue Kwon book “Rap is Risen” as well as a set from Statik Selektah and performance by Westside Gunn. Video credits: Christian Flamio

To celebrate the launch of Degree and Giannis Antetokounmpo’s limited edition, Greek Freak antiperspirant deodorant, we partnered with Degree to create an unforgettable event that embodied the high-energy, unstoppable spirit of Giannis Antetokounmpo and the #DegreeFreak campaign. On September 23rd, we welcomed 120+ influential guests across the basketball, fashion, and lifestyle spaces to experience the ultimate Degree Freak takeover. Attendees stepped into Giannis’ shoes—literally and figuratively—through interactive stations, immersive installations, and dynamic photo moments and got to hear from Giannis first-hand on his exciting partnership with Degree.

Relive the magic of our NYFW event with Grand Marnier and Brandon Blackwood! From signature cocktails to an electrifying performance by 2 Chainz, it was a night to remember. Stay tuned for what we have in store with Grand Marnier for 2025! #NYFW #GrandMarnier?