Apply today to join our OMR Masterclass "The Big Data Theory: How Vodafone Uses Smart Data for Smarter Marketing" on May 7 at 10:30AM. ?? ?? https://okt.to/92pwVQ From "Big Data Theory" to Practice: How Smart Data and AI Drive Personalisation at Scale In this Masterclass, Tealium and Vodafone Germany demonstrate how intelligent data and AI, in combination with a Customer Data Platform (CDP), break down data silos and enable personalisation at scale. ?? Using real-world use cases like the Propensity to Buy model and personalisation in milliseconds, you’ll see how Vodafone efficiently connects data to ensure that experts can make informed decisions. Just like in the "Big Bang Theory"—smart data for smarter marketing. ?? #OMR #Tealium #VodafoneGermany #Data
Tealium
软件开发
San Diego，California 41,711 位关注者
The most trusted Customer Data Platform (CDP) for the Enterprise
关于我们
Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. Named as a Leader in the 2024 Gartner? Magic Quadrant for Customer Data Platforms?, more than 850 leading businesses globally trust Tealium to power their customer data strategies.
- 网站
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https://www.Tealium.com
Tealium的外部链接
- 所属行业
- 软件开发
- 规模
- 501-1,000 人
- 总部
- San Diego，California
- 类型
- 私人持股
- 创立
- 2011
- 领域
- tag management、unified marketing、tag management system、digital marketing、big data、marketing、data management、martech、customer data orchestration、data supply chain、API Hub、customer data platform、data management、universal data hub、mobile、client-side、single view of the customer和CDP
产品
![点击此处查看Tealium]()
Tealium
客户数据平台 (CDP)
Tealium connects your data, so you can connect with your customers. We're trusted by over 1,000 global businesses to power their customer data strategies. Tealium connects customer data across web, mobile, offline, and IoT. Our turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete and real-time customer data infrastructure. Tealium offers machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure.
地点
Tealium员工
动态
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?? What You’ll Gain from Our Upcoming LIVE Webinar ?? ? Insights into Australia’s latest privacy reforms and global data trends ? Strategies to maximise first-party data collection, implementation, and activation ? Solutions to mitigate signal loss with Conversions API ? Proven methods to measure success and ROI in a privacy-first world ?? Join us on April 2 at 12:30pm AEDT. Register today ?? https://okt.to/IJoBG1
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Tealium转发了
We just published our Gartner Magic Quadrant for Customer Data Platforms! ?? In 2025, CDP technology is an enterprise data strategy decision. Enterprise IT organizations view their CDP investment as an essential component for both upstream technical users and downstream business users. ?? CDPs achieve ubiquity across martech (and in many cases, enterprise tech). As a result, diverse, cross-functional buying groups increasingly prioritize cost-to-value in an environment where their RFIs, drafted last week, are already outdated. ?? Last year's trends continued: Enterprise application providers continue to emphasize a portfolio approach, centralized customer data storage sparks innovation in data sharing and federation, the value prop of composable CDPs is taking root, and business users show limited CDP use. ?? Gartner clients can read the Magic Quadrant for Customer Data Platforms here: https://lnkd.in/ehyMf6tm ?? Not a Gartner client? Learn how to become one here: https://lnkd.in/eN4wKJsi ?? Thanks to Rachel Smith, Ben Bloom, Audrey Brosnan, David Walters, Suzanne White, and Adriel Tey for their collaboration on this year's research. #GartnerMKTG #CustomerDataPlatforms #CDP
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Our recent blog post by Nirmal Vemanna covers important updates for #healthcare marketers! ??
This one is for all the healthcare marketers out there! Despite there being several articles on Meta's 2025 data sharing restrictions, Tealium has been receiving?inquiries?from healthcare customers seeking an in-depth understanding of this topic. Check out our new blog post covering this in detail. It will help you understand these restrictions and also lays out strategies to reduce the impact on your?healthcare marketing and campaign?efforts: https://lnkd.in/eTT6_rB8 #tealium #healthcareadvertising #compliance #tealiumforhealthcare
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Tealium转发了
We just published our Gartner Magic Quadrant for Customer Data Platforms! ?? In 2025, CDP technology is an enterprise data strategy decision. Enterprise IT organizations view their CDP investment as an essential component for both upstream technical users and downstream business users. ?? CDPs achieve ubiquity across martech (and in many cases, enterprise tech). As a result, diverse, cross-functional buying groups increasingly prioritize cost-to-value in an environment where their RFIs, drafted last week, are already outdated. ?? Last year's trends continued: Enterprise application providers continue to emphasize a portfolio approach, centralized customer data storage sparks innovation in data sharing and federation, the value prop of composable CDPs is taking root, and business users show limited CDP use. ?? Gartner clients can read the Magic Quadrant for Customer Data Platforms here: https://lnkd.in/ehyMf6tm ?? Not a Gartner client? Learn how to become one here: https://lnkd.in/eN4wKJsi ?? Thanks to Rachel Smith, Ben Bloom, Audrey Brosnan, David Walters, Suzanne White, and Adriel Tey for their collaboration on this year's research. #GartnerMKTG #CustomerDataPlatforms #CDP
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?? To our customers, partners, and friends of Tealium who attended #DigitalVelocity in London this week – thank you for making it so special! We were blown away seeing so many of you and hearing from some of the brightest minds in the industry. A special thanks to Prof. Hannah Fry for sharing some mind-popping insights during her keynote, and to our amazing customers for their wisdom and examples of how to deliver meaningful outcomes with the right: ? Data ? People ? Process ? Technology ? AI You’ve sparked conversations that will help shape our industry's future! We're already thinking about how to make next year’s event even better… Will you be joining us in 2026? We can't wait to welcome you back and make new connections! ?? Snapped by Paul Clarke
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Looking to make a splash? Join us at Shoptalk! ?? Together with MoEngage, we're delving into craft cocktails and stellar conversations.
The most refreshing invite at Shoptalk is here—Poolside Cabana Mixer! ???? Shoptalk is all about big ideas and great conversations, and we’re making sure you can enjoy both in style. Join MoEngage, Tealium, and Amazon Web Services (AWS) at our exclusive, invite-only Poolside Cabana Mixer, where retail and eCommerce leaders gather to network, sip on craft cocktails, and unwind in a relaxed outdoor setting. ?? March 25 | 4:00 - 6:00 PM ?? Beach Bungalow Cabanas | Mandalay Bay Spots are limited, so request your invite now → https://okt.to/bQpFD0
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Shoutout to Utkarsh Balooni ?? for this neat summary of learnings from #DigitalVelocity London this week. If you couldn't join us, session recordings will be on our website soon. Stay tuned... ?? #customerdata #dataforAI #AIstrategy #datastrategy #CXinnovation
I had the privilege of attending the Tealium Digital Velocity 2025 event in London. Featuring speakers from some of the top brands like Lloyds Banking Group, Compare the Market, Royal Mail, Legal & General, and Amazon Web Services (AWS), the sessions were rich with insights into customer data strategies, AI-powered personalisation, and the evolving digital experience ecosystem. A key focus was demonstrating how Tealium's tag management platform and CDP enable complex use cases and deliver tangible business value. While I couldn’t attend every session, here are some key takeaways from sessions by Chris Stone, Christoffer Gullestrup, Nathan Stockford, Marcin Denisiuk, Mike Anderson, Johnathan Conlon, and Simon Taylor. P.S. – I haven't included Hannah Fry's most entertaining session, but FYI, the key takeaway was that 'poop' is the most human word possible (along with some other stuff like how the 'Kahneman effect' creates the illusion of success and how quantum computing will transform encryption and the AI landscape). Dexata
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Justin Heller (SVP and CDO of Synchrony Financial) to discussed leveraging partnerships for AI success. ?? Discover how top organizations are winning in 2025 by mastering data collection, consent management, and real-time activation ?? https://okt.to/T1tGZk
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?? A great summary from #DigitalVelocity about how our customer Pandora established a globally unified, locally adaptable data ecosystem to scale its personalisation strategy. Plus, tips from our partner Amazon Web Services (AWS) on why a solid data foundation is an absolute must-have for businesses adopting AI. Thanks for sharing Rajasree R. Hope to see you at our 2026 event!
Day 2 of the #DigitalVelocity Tealium conference! ??TL;DR: Data foundations are key to building AI-powered customer experiences and delivering outcomes. A modern data strategy is crucial, focusing on building a robust, integrated, and governed data foundation. Customer-centricity and agility are essential for both successful generative AI adoption and scalable personalization. This requires a shift from siloed, technology-centric approaches to centralized, data-driven cultures. ??Pandora's Igor Pluznikov shared their journey to scaling ??personalisation. Initially, they faced significant challenges across decentralised request systems, siloed departments, disjointed data and slow development cycles, hindering the ability to deliver personalised customer experiences. Pandora's transformation offers valuable insights: ?Streamlining demand centrally: They streamlined their demand workflows to funnel requests from local to global teams, improving efficiency in meeting data needs. This also included the creation of a dedicated Paid Media Tech. Team, demonstrating the value of specialisation rather than a single demand queue for all types of requests. ??Data-Driven Evolution: Their personalisation strategy evolved from a rule-based approach to a data-centric model focused on building a robust data foundation and leveraging AI ??. This involved unifying customer data, standardising data patterns for third-party & internal system consumption, enriching profiles, and focusing on real-time streaming. ????????Building a Data Culture: They invested in building dedicated teams for data strategy, engineering, and analysis. Success also hinged on data governance, defined ownership, and automated testing to ensure data quality and reliability. They also focused on standardising data patterns to enable data to be used by 3rd party and internal systems. Smitha Dunwell from Amazon Web Services (AWS) on Modern Data Strategy: ???Generative AI is currently navigating data, security, and integration challenges, highlighting the importance of a solid data foundation for its successful adoption and application. ??Execs recognise the transformative potential of generative AI but struggle with data strategy and quality, emphasising the need for robust data infrastructure and management practices. ??A modern data strategy is crucial for value creation in today's data-driven environment, requiring a shift towards customer-centricity, agility, and scalable technologies away from a traditional technology platform and solution-centric mindset. ??Building a comprehensive data foundation involves integrating various services and capabilities - storage, processing, analysis, and data governance - to support diverse applications, including AI and ML. ??Strategic implementation requires a customer-focused, collaborative, and iterative approach, emphasising the importance of planning, execution, and continuous improvement. Amit Thawani Andrew Marango Caroline Cheryl
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