In TVREV’s most recent Hot Takes article, they asked TVREV Thought Leaders Circle members to identify the one emerging industry trend you’re seeing right now that more people should be paying attention. Our very own Natalie Bastian, Global CMO at Teads honed in on the growing role of CTV interactivity in the form of shoppable ads, which she sees becoming more and more mainstream as retail and media continue to merge. “CTV shoppable formats are a hot trend in TV advertising thanks to the format’s ability to turn passive viewing into active engagement. These interactive ads allow consumers to shop directly from their TV screens, blurring the line between entertainment and commerce. As shoppable features expand—letting viewers pause shows to explore and buy products featured on screen—brands have a new, powerful way to boost conversions and capture attention. Now that CTV is considered an integral part of the media mix, its influence is only growing. It’s the future of retail and media merging in real-time, changing how advertisers can reach target audiences in a fun, engaging way.” Check out more from TVREV >> https://lnkd.in/gJ2Z9aUW #ctv #omnichannel #shoppableads #acrosstheglass #omniscreen
关于我们
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- 网站
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https://www.teads.com
Teads的外部链接
- 所属行业
- 广告服务
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 私人持股
- 领域
- Video advertising technology、Supply Side Platform、Ad serving、Video formats、Advertising monetization、Big Data、Ad exchange、Online video、Video advertising、Viewable display和CTV
产品
![点击此处查看Teads For Publishers]()
Teads For Publishers
供应方平台 (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
地点
Teads员工
动态
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Beauty, Luxury, and Retail Brands: Unlock Your Biggest Shopping Season Success Our "10 Golden Rules for Beauty & Luxury Advertising" infographic is your essential guide to creating captivating and effective ad campaigns, backed by proven results from luxury campaigns with Teads. Discover how omnichanenl strategies including combining CTV and Mobile leads to increased ad recall, ensuring you are reaching luxury clients across all screens. Download the infographic and transform how your brand engages audiences in premium, brand-safe spaces this holiday season >> https://hubs.li/Q02RxjWC0 #Luxury #Beauty #AR #3D #VTO #CTV #Omnichannel #Premium #BrandSafe #Holiday2024 #HolidayShopping #Holiday #Optimizations
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This holiday season and into the New Year, own key travel moments with a Teads Reachcast as consumers book their trips. According to Teads’ Media Barometer, powered by Contextual Intelligence, holiday travel-related pageviews have steadily increased in September 2023, showing strong engagement heading into the New Year with vacation planning pageviews up by 23%, and airline-related searches have grown by 40%. This trend underscores the importance of targeting consumers at peak travel planning moments to maximize engagement and conversions With Teads you can seamlessly integrate into contextually relevant, premium, and brand-safe environments with a Teads Reachcast. Learn more >> https://hubs.li/Q02S-5PK0 #TeadsReachcast #HolidayTravel2023 #TravelAdvertising #PeakMoments #PremiumAdvertising #ContextualTargeting #BrandSafe #OmnichannelEngagement #MaximizeConversions #OwnTheMoment
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We're excited to announce that Teads + Cartier US brought home the award last night at the OMMA MediaPost awards during Advertising Week New York in the "Excellence in Online Advertising, Advanced TV" category! Cartier’s Santos de Cartier campaign featured an immersive, cross-screen experience that introduced the U.S.'s first 3D CTV Native video ad, reaching luxury shoppers at scale directly on Smart TV homescreens. This was complemented by Teads’ signature inRead units, including a 3D ad on premium publisher sites all developed by Teads Studio and Marine Baillargeat. Teads is the global media platform for luxury, delivering premium creativity and placements across all screens. View the case study >> https://hubs.li/Q02T2Vw60 #omnichannel #ctv #luxury Advertising Week Marine Baillargeat Rachid Ait Addi Lily Givoni Alicia Lee Matthew Adlestein Julia Marfori Legros Natalie Bastian Jennifer Matteucci Charles Lucterhand
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"More than ever before, it is important for brand marketers to think carefully about the legacy they’re leaving behind". This is the challenge Teads' Marc Zander puts to advertisers in his Advertising Week piece. In it he looks at the role brand safety has in today's landscape and the key pillars marketers should think about when considering their media strategy: https://hubs.li/Q02SKJJx0 #brandsafety #digitaladvertising #marketing #advertising
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Teads转发了
?? Introducing Unlocking the Currency of Attention – KSA! The results are in! We’ve conducted the largest cross-platform Arabic attention study in collaboration with Lumen Research, Teads, and Snap Inc. to unlock the real power of attention in advertising in the region. ?? Explore the findings that show why "viewable" doesn’t always mean "viewed", how attention metrics vary in KSA vs the rest of the world, and how attention-based metrics can revolutionize your ad effectiveness. ?? Read the full report to understand how to plan, optimize, and measure against attention using Dentsu’s Arabic attention tag. https://lnkd.in/eMHwrCKc
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Teads’ latest thought leadership piece, "Timeless Prestige: Decoding the Luxury Watch Buyer’s Journey," takes you behind the scenes of the luxury watch world, offering a fresh perspective on what really drives someone to invest in a timepiece. From the allure of a brand’s heritage to unmatched craftsmanship and the emotional connections that make these watches so special, this eBook breaks down the key elements that influence a buyer’s decision. As we head into the largest holiday shopping season, this is your chance to stay ahead of the game and connect with luxury buyers like never before. Here’s what you’ll learn: ? Who Are Luxury Buyers? Demystifying modern watch shoppers ? Purchase Dynamics: Intent, purpose, and timing ? Brand and Reputation: The pillars of luxury appeal ? Purchase Decisions: Influences and preferences ? Online Presence: Digital's role in the luxury market ? Ads and Shoppers: How ads drive luxury watch purchases Download the eBook now >> https://hubs.li/Q02Snq_50 #Luxury #WatchIndustry #Marketing #HolidayShopping #LuxuryShopping #Holiday2024 #Holiday
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This holiday season, elevate your shopper engagement with an innovative conversational ad unit. Lenovo leveraged this tech to engage potential buyers through interactive in-ad chat experiences, driving interaction, product discovery, and intent while providing valuable brand interactions. The campaign led to: ? 0.25% interaction rate – a 66% increase over the benchmark. ? 28.08% active attention – a 180% rise versus the benchmark. ? 0.18% ad recall – significantly boosting brand recognition and engagement. Learn other ways to craft connections this holiday season on our infogtaphic >> https://hubs.li/Q02SdVwF0 #Shopping #Commerce #PrimeDay #ShoppingAds #Holiday2024 #InteractiveAds #Omnichannel #EngagingAds #TeadsAdvertising Vyde
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Teads and Whale TV Expand Partnership with CTV Native Display Inventory in Europe. Teads and Whale TV have expanded their partnership, introducing CTV Native Display Inventory across Europe. This collaboration enhances opportunities for advertisers to engage with audiences on the home screens of smart TVs like LG and Hisense. Available in The Netherlands and CEE regions, the new offering will drive premium omnichannel reach, transforming digital ad strategies and extending creative storytelling from digital to CTV. Ready to elevate your brand’s storytelling on CTV? Explore more here:?https://lnkd.in/giF4Csyb
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In our latest study, conducted in partnership with Lumen Research, “The Power of Traditional News,” we underscore why funding quality journalism isn’t just beneficial for democracy—it’s good for business. We uncover the significant advantages of advertising on trusted news platforms like CNN and Reuters and the impact on attention, brand outcomes, and perceptions. The findings show that ads on traditional news sites capture more attention and drive better results, including a 77% boost in brand performance vs. soft news sites in addition to: ? 18% higher reader interest vs. lifestyle and culture content, ? 35% more article engagement, and ? 20% increased ad attention. In this ebook, uncover why supporting journalism is essential for both brands and society. Download now >> https://hubs.li/Q02SdWZ90 #qualityjournalism #journalism #traditionalnews #outcomes #attention #media #elections #news #currentevents #democracy #political
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