TDW+Co

Panda Express has appointed Opinionated as its creative agency of record following a pitch that began in January.

Last Thursday, in honor of #AAPIHeritageMonth, the #NFL Asian Professional Exchange (APEX) Employee Resource Group teamed up with five Sports Leagues (#MLB, #MLS, #NBA, #NHL, and #USOPC) to host the annual 2024 AAPI Sports and Culture Symposium alongside TDW+Co at the League Headquarters in New York. The symposium was moderated by Michael Yam and featured two panel discussions of athletes Reagan Rust – Former Premier Hockey Federation Player, Luis Robles, Former Player, Inter Miami CF & NY Red Bulls, Zaire Barnes – Linebacker, NY Jets and executive leaders Janaki Cash – VP Ticketing & Revenue, NY Mets, Jessica Park – Chief of Brand & Fan Engagement, USOPC, Tammy Henault – CMO, NBA on how they are changing the game on and off the field. It was an incredible evening of discussion and community building with over 250 internal and external attendees joining in person and virtually from across the Sports industry. Thanks to everyone for celebrating with us!?

This week, we want to highlight and celebrate the story of one of our Corporate Plus MBEs, TDW+Co "As an owner of a multicultural advertising agency TDW+Co, one organization that has lifted us up from the beginning has been the National Minority Supplier Development Council. From our start-up days and getting certified by the Northwest Mountain chapter, Fernando Martinez has been a friend and mentor, helping to guide our team in access to opportunities and helping us to articulate our agency culture. We were fortunate to have him support our region for so many years and setting us up for success with Karla Malacon as current President & CEO. And now with Ying McGuire as President & CEO, we continue to see the dedication and effort from this organization in championing our diverse owned business community. From the annual NMSDC National Convention to the TAAF Summit, the Majority Trust Retreat to the ANA Multicultural Advertising Conference. From The White House to being on stage with Bell Biv DeVoe.. Ying is there. She is everywhere, advocating for us. I'd also like to give a special thank you to Lorena Valencia in helping us become a Corporate Plus member this year and Fang Fang for keeping our Asian American business community together, Elliot Park Shine Electronics Co. | Albert Shen, Verizon | Daniel Sung Park Eclaro international | Jeffrey Roh IntuitiveX | Jerry Won Just Like Media and so many others. In this month of heritage, let's celebrate these leaders and the NMSDC for what they do for our diverse business community in accelerating growth and advancement of economic equity among MBEs. Not just for the month of May, but for each and every day." - Tim Wang Founder, TDW+Co

WE'RE BACK!!!! Join us for our 2nd annual Stop At Nothing Cafe at Cannes Lions June 18th at 2pm! ?? Click the link to RSVP! https://lnkd.in/ebct9f2A

This agency journey began nearly 20 years ago with a belief that the things that shape culture start within the community. That advertising can be used to elevate stories that are often times untold. And that brands can use communications to drive both business results AND good in society. Through all the ups and downs, it has taken a collective team to push this mission forward. And with that I'd like to dedicate this honor to the hustlers and real #unsung #heroes.. those of TDW+Co (formerly known as T.D. Wang Advertising Group) both current and past, our 100+ client #partners, and the thousands of #ethnicmedia, #community-based #organizations, #influencers and #experiences for helping to keep our agency's purpose alive. Thank you Bryan Pham (hope your foot heals soon!) and Maggie Chui and the Asian Hustle Network team for this honor. Respect YOUR hustle and?congratulations?on all your amazing success. And thank you Bill Imada for paving the way for so many of us. #aanhpi #heritagemonth #uplifted #tdwadlife #tdwangers #makeithappen