We are so excited to announce that we have partnered with Alaska Airlines and Hawaiian Airlines to activate a one-day-only interactive, dual-branded house in Austin, TX! If you’re in Austin on Sunday 3/9 be sure to stop by!
关于我们
TDW+Co, previously known as T.D. Wang Advertising Group, is a full-service cross-cultural and multicultural advertising agency. Founded in 2004, TDW+Co’s service offerings include brand strategy, creative, digital and interactive, social and experiential, and market research services, with deep insights in the cross-cultural and millennial consumer. TDW+Co delivers results for Fortune 500 brands in reaching today’s ever-changing diverse markets with the attitude of “makin’ it happen” that its client partners have come to expect. TDW+Co is a certified minority-owned and disadvantaged business enterprise with offices in Seattle, Los Angeles, Washington D.C. and New York. ? https://www.tdwandco.com ? https://www.facebook.com/tdwandco ? https://www.twitter.com/tdwandco ? https://www.instagram.com/tdwandco
- 网站
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https://www.tdwandco.com
TDW+Co的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Seattle，WA
- 类型
- 私人持股
- 创立
- 2004
- 领域
- Brand + Strategy、Social + Experiential、Creative + Direction、Research + Consulting和Digital + Media
地点
TDW+Co员工
动态
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When TDW+Co was asked if we'd donate our time to support AdCouncil and FEMA's "Ready" campaign, it was without hesitation a resounding YES.? ? Each year AdCouncil and FEMA release a new spot to support the "Ready" campaign. This year's work emphasized the importance of disaster preparedness to the AANHPI communities with the "Inner Circles" PSAs that launched today. ? Starting a conversation, gathering items already in your household, and having a plan can be simple steps to saving precious moments and heartache in moments of disaster.?Find conversation guides and more important resources to get started at Ready.gov/Start. ? Learn more about the campaign here: https://bit.ly/3VzTcfb ? Special shoutout to the incredible team who made this campaign possible: Dzu Bui Ashley Linares Hilary L. Michelle Hillman Tim Wang Julie Lee Bernice Chao ?Erin Wang Malvin Malai Harrison VyVy Vu Gabriel Garcia Tenaye Owens Ally Maki Tia Samn Joyce Liu-Countryman Liz Sargent and so, so, so many more. Start a conversation today! https://lnkd.in/gjvTaM5g
Today, we are proud to launch new creative as part of the Ready campaign in partnership with FEMA. This new work, produced by TDW+Co, encourages all audiences to start a conversation with their family and plan together for emergencies. While 80% of Americans value disaster preparation, only 37% have actually taken steps to prepare. The new videos address this gap and urge all audiences, especially AANHPI communities, to prioritize disaster preparedness this year with culturally competent materials. Resources to prepare for future risks and disasters are available at Ready.gov/Start.
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We’re proud to announce the launch of the Ready campaign in partnership with Ad Council and FEMA, a critical initiative to enhance disaster preparedness within the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. ? At TDW+Co, we are honored to serve as the multicultural creative agency for this impactful campaign. Our work focused on developing culturally relevant creative assets, ensuring messaging was thoughtfully tailored to resonate with the diverse AANHPI audience. From language adaptations to representing authentic cultural nuances, every element was designed to inspire action and empower communities to be ready for emergencies. ? This campaign is more than a call to action—it's a bridge to build awareness and resilience, addressing unique challenges faced by AANHPI families during disasters. Whether it’s creating Public Service Announcements (PSAs) or leveraging trusted community voices, we are committed to fostering preparedness that saves lives. ? A huge thank you to our partners at Ad Council and FEMA for their collaboration and to our incredible team at TDW+Co for bringing this vision to life. Together, we are driving meaningful change and empowering communities to take proactive steps for their safety. ? Learn more about the campaign and how you can prepare at ready.gov and check out the press release here:
Today, we are proud to launch new creative as part of the Ready campaign in partnership with FEMA. This new work, produced by TDW+Co, encourages all audiences to start a conversation with their family and plan together for emergencies. While 80% of Americans value disaster preparation, only 37% have actually taken steps to prepare. The new videos address this gap and urge all audiences, especially AANHPI communities, to prioritize disaster preparedness this year with culturally competent materials. Resources to prepare for future risks and disasters are available at Ready.gov/Start.
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It’s official and now the panda is out of the bag! TDW+Co is thrilled to be a part of the Panda Express team, partnering with Opinionated to deliver on the mission of Panda Express. We are inspired by the Cherng family legacy, starting with the opening of Panda Inn in 1973, to today, serving thousands of locations globally. We are humbled and grateful for the opportunity to support Panda Express into the future as ambassadors of American-Chinese culture. Special thanks to Panda Restaurant Group, Andrea Cherng, Fabiola del Rio, Marty Sharkey, Elaine Suh-Bartlett, Jamie Dam, TDW+Co, Tim Wang, Julie Lee, Bernice Chao ?, Danni Johnson, ?p?n?onated
Panda Express has appointed Opinionated as its creative agency of record following a pitch that began in January.
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Another year, another great Cannes Lions International Festival of Creativity! ?? Two years ago, Tim Wang came to Cannes feeling overwhelmed and out of place. That experience inspired him and the team within our agency to take action and create Stop At Nothing. Our goal was to connect and empower the global Asian creative and advertising community, along with our allies. In 2023, we launched the first Stop At Nothing activation at Cannes, marking the beginning of a significant journey. This year, our second annual Stop At Nothing café was a major hit. The support and enthusiasm from the community showcased the power of unity and shared purpose. The café became a hub where people from diverse backgrounds came together to share ideas, collaborate, and celebrate creativity. Julie Lee, Eric Nam, Shelly Rangsiyakul, ANA AIMM We can't wait to be back next year! ??
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?? We are thrilled to announce that TDW+Co has won the Cascadia Silver Award for our "We Can Do This" campaign, in partnership with the U.S. Department of Health and Human Services (HHS)! ?? This award is a testament to the hard work, creativity, and dedication of our incredible team. We are immensely proud of the positive impact this campaign has had on our community, encouraging resilience and unity during challenging times. #AwardWinning #MarketingExcellence #PublicHealth #TDWCo #CascadiaAwards
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Pride isn’t just about celebrating who we are; it’s a powerful movement that champions love, acceptance, and equality for everyone. We see + support the LGBTQIA+ community and are wishing you all a beautiful pride month this June. ??? #pridemonth
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What an incredible May it has been! ??? Here is our Heritage Month round up: ? The Asian American Foundation Heritage Summit ? Gold House's Gold Gala ? Asian Pacific American Institute for Congressional Studies (APAICS) 30th Anniversary Awards Gala ? Los Angeles Dodgers Korean Heritage Night ? AAPI LA Market with TeachAAPI ? Asians In Advertising Summit ? 2024 AAPI Sport & Culture Symposium hosted by the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), Major League Soccer, and United States Olympic & Paralympic Committee ? CID Walking Tour in Seattle & many more amazing events! We celebrated so many accomplishments together?? Thank you to everyone who made this month unforgettable!?#MayHighlights?#Celebration?#CommunityEvent
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Cool to see our team in action at the National Football League (NFL) Headquarters in NYC last week for the 2024 AAPI Sports and Culture Symposium in honor of #AAPIHeritageMonth this May. Thank you to all the volunteers across the sports leagues in makin' it happen. #ChangeTheGame #NBA #MLB #NHL #MLS #USOPC #TDWadlife Erin Wang | Julie Lee | Tim Wang
Last Thursday, in honor of #AAPIHeritageMonth, the #NFL Asian Professional Exchange (APEX) Employee Resource Group teamed up with five Sports Leagues (#MLB, #MLS, #NBA, #NHL, and #USOPC) to host the annual 2024 AAPI Sports and Culture Symposium alongside TDW+Co at the League Headquarters in New York. The symposium was moderated by Michael Yam and featured two panel discussions of athletes Reagan Rust – Former Premier Hockey Federation Player, Luis Robles, Former Player, Inter Miami CF & NY Red Bulls, Zaire Barnes – Linebacker, NY Jets and executive leaders Janaki Cash – VP Ticketing & Revenue, NY Mets, Jessica Park – Chief of Brand & Fan Engagement, USOPC, Tammy Henault – CMO, NBA on how they are changing the game on and off the field. It was an incredible evening of discussion and community building with over 250 internal and external attendees joining in person and virtually from across the Sports industry. Thanks to everyone for celebrating with us!?
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Thanks for featuring us National Minority Supplier Development Council (NMSDC) and celebrating our roots. ?? #NMSDC #advertising #AAPImonth
This week, we want to highlight and celebrate the story of one of our Corporate Plus MBEs, TDW+Co "As an owner of a multicultural advertising agency TDW+Co, one organization that has lifted us up from the beginning has been the National Minority Supplier Development Council. From our start-up days and getting certified by the Northwest Mountain chapter, Fernando Martinez has been a friend and mentor, helping to guide our team in access to opportunities and helping us to articulate our agency culture. We were fortunate to have him support our region for so many years and setting us up for success with Karla Malacon as current President & CEO. And now with Ying McGuire as President & CEO, we continue to see the dedication and effort from this organization in championing our diverse owned business community. From the annual NMSDC National Convention to the TAAF Summit, the Majority Trust Retreat to the ANA Multicultural Advertising Conference. From The White House to being on stage with Bell Biv DeVoe.. Ying is there. She is everywhere, advocating for us. I'd also like to give a special thank you to Lorena Valencia in helping us become a Corporate Plus member this year and Fang Fang for keeping our Asian American business community together, Elliot Park Shine Electronics Co. | Albert Shen, Verizon | Daniel Sung Park Eclaro international | Jeffrey Roh IntuitiveX | Jerry Won Just Like Media and so many others. In this month of heritage, let's celebrate these leaders and the NMSDC for what they do for our diverse business community in accelerating growth and advancement of economic equity among MBEs. Not just for the month of May, but for each and every day." - Tim Wang Founder, TDW+Co