TBWA\Chiat\Day

Our US CEO and upcoming TBWA\Worldwide CEO, Erin Riley, joined illustrator and author Ben Tallon for the latest episode of his podcast, The Creative Condition. In their conversation, Ben reflects on Erin’s journey—from growing up in a home where mutual respect and open debate were valued, to breaking barriers in the advertising world. With experience on both the agency and client sides, Erin is committed to fostering a culture at TBWA where creativity and psychological safety go hand in hand, empowering bold ideas at every level. Tune in to the episode, featuring music from Dirty Freud, here: https://lnkd.in/eGRApURp #Leadership #Creativity #TheCreativeCondition

Our Global Chief Design Officer, Bruno Regalo, caught up with LBBonline - Little Black Book to chat all things design and how it's shaping the future of our industry. ?? "We're getting new perspectives with a focus on design, more diverse points of view, and new positions for more designers to showcase their voice and work, helping the discipline become even more integral and vital in everyday society...in short: It’s a great time to be a designer." Check out the full interview here: https://lnkd.in/gXfasT8B #Disruption #Design #DesignbyDisruption #DXD TBWA\Worldwide

New Gatorade work? You know we got it????? ? After the relaunch of?Gatorade’s iconic “Is It In You” campaign, our LA crew shifted focus to the game that demands IT more than any other: football. Our new work for?Gatorade, “You Know We Got IT,” features superstar quarterback Lamar Jackson starting a locker room chant that connects everyone who plays the game.?We made this chant to get football players as fueled up as possible as they get ready for kickoff, just like the product does.? ? So get ready, because this chant is coming to a locker room near you, and it all starts now.? ? Y’all got IT? Read more on The Drum: https://lnkd.in/gMZgBd63 PepsiCo #Gatorade #Advertising #Creativity #TheDisruptionCompany

This morning, alongside?Forbes,?we?brought together senior marketers and agency leaders for an intimate, real and raw conversation to tackle client-agency relationships and their challenges head-on. ?? A big thank you to everyone who participated in our discussion around the Costs of Dysfunction. Your insights and openness were invaluable. Together, we explored ways to build partnerships that enable great work and ensure better alignment. The conversations were truly enlightening, with the potential to drive meaningful change in our industry. A big thank you to?Seth Matlins?and?Forbes?for joining forces with us to elevate this crucial conversation. And a shout out to our wonderful clients?Mark Weinstein?and Marisstella Marinkovic, alongside?Erin Riley, Emily Wilcox?and?Deepthi Prakash,?who took to the stage to reaffirm the importance of being not just a good partner to brands - but a great one. In an environment where everybody thrives. We’ll be sharing more from the event in the coming weeks so stay tuned. ?? #clientagencyrelationship #disruption #thecostsofdysfunction

Big news to share from TBWA\Chiat\Day NY! Today we announced the addition of Dustin Tomes to the pirate ship as our new Chief Creative Officer. Dustin is known for award-winning creative like?#ForTheThrone?for HBO’s Game of Thrones, "You’re Gonna Need More Tide"?for Tide detergent, and a slew of acclaimed campaigns for Campbell's snack brands, Meta, and more! On the appointment, our CEO Emily Wilcox shared, “Any of these brands you could see doing something safe and expected, and he takes the exact opposite route. We have really big, mature clients [at Chiat] with exciting and challenging problems to solve. Having somebody who really opens up the full canvas of creativity to solve them is exciting.” Welcome Dustin! Read more VIA Ad Age: https://lnkd.in/eAJxMZhQ

Thirty thousand new products hit the market every year, yet a staggering 95% don't make the cut. ? We're thrilled to have our Global Chief Design Officer, Bruno Regalo, join an amazing lineup of speakers at?Fast Company’s?Innovation Festival to explore how design can determine a brand's success - and make the case for beauty in innovation along the way. ? Get your tickets here: https://lnkd.in/dKTb7ctR TBWA\Worldwide #Disruption #TheDisruptionCompany #Innovation #Design

In the words of Christian Siriano "We just did it." The #1 Celebrity Brand Collab you should know about right now is the Wardrobe Refresh Hotline, a 24 Hour TikTok Live stream with Persil and Christian Siriano from TBWA\Chiat\Day NY! Thank you Ad Age for the shout ?? https://lnkd.in/eS9nJCRe

This Nissan Heisman House is the stuff of legends. Football legends ?? ? This season, TBWA\Chiat\Day NY and Nissan Motor Corporation celebrated the buzz-worthy return of legend Reggie Bush. We schooled the rookie Jayden Daniels. We paraded with Mark Ingram, texted with Tim Tebow and admired Coach Spurrier's new boots.? ? Maybe the best part was the fast cars, or the friends we made along the way.? ? That’s how you Heisman. ? ?? Read more in... Ad Age: https://lnkd.in/gG4g8F-y Forbes: https://lnkd.in/g7W5JtTy Marisstella Marinkovic Terri Welch Lloryn Love-Carter Mike Blanch Barney Goldberg Emily Wilcox Scott Kavanagh Val Tyll Tony Burman-Loffredo Anna Moscovici Monica Sagowitz Anthony Pasqualone Mya Gentile Carly Wengrover Marlize Duncan

Our very own TBWA\Chiat\Day US CEO, Erin Riley has been elevated to Global CEO of TBWA\Worldwide! ???? Effective January 1, Erin succeeds Troy Ruhanen – who has been at the helm of TBWA for the past decade – and who will lead the newly formed Omnicom Advertising Group (OAG). ? With a keen understanding of the business of creativity, Erin has played an integral role in our success, winning hallmark clients and nurturing long-standing relationships from East coast to West. ? As Troy said; “Erin is a powerhouse. She leads with both head and heart, with an exceptional sixth sense for what will make a difference for the brands across TBWA’s portfolio. She builds enviable talent pools and brings everyone along with her. With Erwan Guillou at her side, the 11,000 strong collective is in the best possible hands.” A testament to Omnicom continuing its commitment to elevating homegrown talent, Erwan Guillou will join Erin as newly appointed Global CFO. Emily Wilcox and Courtney Nelson will continue cementing our New York and Los Angeles offices as the most creative shops across the US.

It’s hard to be a good agency.? The pressures are real and many. It’s equally hard to be a good client. Ideas find no easy path from conception to execution. When client and agency don't align and collaborate, achieving great work is almost a miracle. This dysfunction comes at a great cost—to brands, businesses, ideas, careers, mental health, and happiness. Just as no marriage begins with hopes of divorce, no client-agency relationship begins with the hopes of divide and discord. But too frequently, this becomes the reality. To better understand these challenges and build partnerships that enable great work, TBWA\Chiat\Day and Forbes are joining forces and bringing together senior marketers for an intimate, real, and maybe even raw conversation. ?? Let's discuss the Costs of Dysfunction in client-agency relationships and work towards a better state together. ?? https://lnkd.in/ejAZZeTv