TBWA\Worldwide is ADWEEK’s Agency of the Year 2024 - for the 4th time since 2018! ???? What a way to see out the end of the year, and to start the next one. Here’s to all of our 11,000 pirates around the collective who keep continuously creating culturally disruptive work we can all be proud of. Speaking about our win, CEO Troy Ruhanen says: “Alongside our wonderful client partners, this recognition is only possible because each and every one of the brilliant brains across the TBWA Collective wakes up every day and goes after that Brave Thing that will make the difference”. Agency of the Year? Sure. Agency of the decade? Maybe. Agency of the future? Definitely. ?? Read more via our ADWEEK article in the comments below ??
关于我们
TBWA is The Disruption Company?. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption? methodology, we build the world’s strongest brands. Brands that own an unfair share of the future.
Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, TBWA is also Adweek's 2024, 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year.
Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC).
- 网站
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https://www.tbwa.com
腾迈的外部链接
- 所属行业
- 广告服务
- 规模
- 超过 10,001 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- advertising、marketing、strategy、disruption、media arts、creative、digital、brand、social media、branded content、branded entertainment、production、events、PR、retail marketing、shopper marketing和healthcare marketing
地点
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主要
获取路线
220 E 42nd St
US，NY，New York，10017
腾迈员工
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What if playing it safe was the riskiest thing a marketer could do? ?? According to our global CSO, Jen Costello, it is. “A 2024 WARC study revealed $109bn in extra spend is needed to match market share growth for dull work compared to non-dull work,” noted Jen. “And when we look at our own clients, we can see how disruption helped expand their bases by up to 3x and in some places quadruple sales – outstripping category or market growth in many cases.” So how can brands, marketers, and agencies avoid falling victim to this? Find out via WARC ?? https://lnkd.in/eAZU8neS
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A big shout out to our Regional Vice President for Latin America,?Damasia Merbilhàa, for taking the stage alongside?Amy Fortunato,?Daniela Varela,?Maddy Kramer,?Marina Cuesta, and?Tina Cervera at the launch of the?New York Festivals’ Lady Liberty Leadership Creative Program. ? Congratulations as well to the 27 brilliant, up-and-coming leaders in our industry?selected for?the program’s inaugural cohort, including TBWA\Chiat\Day NY's Chandler Bishop. Tailored for high-potential performers in advertising, Lady Liberty was a one-day immersive leadership program designed to empower the rising stars of our industry through mentorship, creativity, and learning.? Damasia delivered a powerful session titled, "Fire Always Needs O2: How to Keep the Creative Spark Alive without Burning Out." Reflecting on her keynote, she shared: "We all know fire is essential to succeed in this industry, especially in NY. But we owe it to the next generation to remind them that oxygen is just as critical—if not more—to achieving success and building a long, healthy career." Speaking about the event, she added: "The energy in the room was contagious. The next generation is coming in full force. We came to share our stories, our work, and our wisdom, but honestly, we learned just as much from each of them."
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Every year, more than 200,000 tons of scallop shells are discarded in scallop fishing areas across Japan, resulting in a severe, negative environmental impact. But what if there was a solution that eliminated this waste? ?? Introducing ‘The SHELLTEC’. Born from discarded scallop shells and recycled plastics, SHELLTEC offers a sustainable and innovative solution for the excessive amounts of scallop shells left behind by seafood exporters each year, reducing CO2 emissions by up to 36%. The SHELLMET helmet, the first SHELLTEC product, has already captured international attention due to its innovative design and biomimicry principles, earning numerous awards including a Grand Prix Lion, Gold Clio, and D&AD White Pencil, to name a few. We’re so proud to highlight the team at TBWA HAKUHODO and our partners at Koushi Chemical Industry for this incredible achievement, and we can’t wait to see what’s to come. ?? ?? https://lnkd.in/ehVANYF6
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New work alert! ?? TBWA\Ireland has partnered with Optimum Nutrition to launch a myth-busting campaign aimed at tackling nutritional misconceptions in the sports industry. #TRUTHUNLOCKED challenges these myths head-on by providing a fresh perspective, giving consumers the chance to unlock their full potential. Alice Tai, Paralympic Champion swimmer, dispels the myth that creatine is only for bodybuilders, while Chelsea and England footballer Lauren James and Olympic gymnast Joe Fraser crush the idea that all protein powders are the same. Gordo Whittaker, global client leader at TBWA\Ireland says: “It’s always an exciting moment when a client asks you to break a category convention, and even more so when this involves partnering with three truly iconic athletes. We took this prompt to dispel common industry myths as an opportunity not only to deliver a compelling brand truth, but an invitation for Optimum Nutrition to be the voice that cuts through the misinformation.” ?? LBBonline - Little Black Book https://lnkd.in/eBUCjXk4?
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At TBWA, growth isn’t just encouraged - it’s built into our DNA. ???? Our Chief Learning & Development Officer, Rhonda George-Denniston, leads the charge with the TBWA\GLP, our global learning program designed to support every stage of a career - from industry newcomers to executive leadership. “We lean heavily into interpersonal and leadership skills that will serve our people throughout their careers,” says Rhonda. With six tailored learning paths, Rhonda and her team collaborate with global leaders to develop impactful programs that ensure every TBWA talent has the tools to grow, lead, and thrive. ?? Learn more: ?? https://lnkd.in/eDuZFGCY
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Shining bright in Dubai! ? TBWA\Raad orchestrated a mesmerizing OOH takeover of the Burj Khalifa, Dubai’s tallest building, to celebrate the launch of the SWAROVSKI x Ariana Grande Capsule Collection. The dazzling display brought the collection’s spirit to life—bold, elegant, and truly show-stopping. A moment almost as dazzling as the crystals themselves. ??
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Congratulations, TBWA HAKUHODO! They’ve been ranked #2 in Asia in the 2024 Campaign Brief Asia Creative Rankings! ?? The article states: "Great award-winning performances usually come due to the creative drive, commitment, and hard work of the whole agency. It also takes determined and committed creative leaders.” Speaking of leaders, TBWA\Hakuhodo’s Chief Creative Officer Takahiro Hosoda has also been recognized as the #2 most awarded creative leader in Asia, highlighting the talent and great leadership that drive our success. ???? Read more about this incredible achievement and the creative landscape in Asia here: https://lnkd.in/gPiwKs64
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腾迈转发了
We make 35,000 decisions a day - and in that time, 5,000 brands fight for our attention. With just 7 seconds to make an impact, breaking through the noise isn’t about spending more. It’s about earning attention. And for Hilton, the real competition isn’t other hotels - it’s consumer indifference. At Qatar’s Web Summit, Hilton CMO Mark Weinstein joined OAG CEO Troy Ruhanen on stage to tackle the cost of being dull - and why standing out matters now more than ever. Hilton isn’t just keeping up; they’re redefining the game. From cracking a ten-minute TikTok to building global brand platform For The Stay, they’re proving that being brave, breaking convention, and having a strong point of view is what wins. Watch the full session here ?? ?? https://lnkd.in/e4X9JrQ4? Martina Fuchs TBWA\Worldwide #WebSummitQatar #WebSummit
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CULT, by TBWA, is our new division dedicated to luxury brands. ? To launch, CULT held an event last week at La Rinascente where they presented their first report The Future of Luxury to a room filled with some of the most fashionable brands in the industry. ? ? Those in attendance included Luxottica, Italdesign, Loro Piana, SVR, Patrizia Pepe, Bosch, Gaggenau, Azimut, Ferretti, Aspesi, Gucci, Cimbali, Tiffany, and many more.? ? Francesca Corbia and Michael Arpini, a part of the team of luxury brand experts at TBWA\Italia, worked with Laurent Fran?ois and Backslash to bring the report to life. ? The presentation concluded with a panel moderated by luxury consultant Susanna Nicoletti, and featured massimiliano ferrari, CEO of Corporate Brand SA; Silvia Marchisio, Manager HR Southern Europe at Tiffany & Co. and Stefania Lazzaroni, General Director of the Altagamma Foundation. Download the full report here: https://lnkd.in/dJjYf_xA