TBNR Productions

? An Inspiring Week at VidSummit Thank you to everyone who connected with us at VidSummit last week! Whether you stopped by our booth, attended Preston’s keynote, or joined Brianna’s panel, we truly valued the conversations. Preston’s keynote on the Power of Partnerships and Marketing made a huge impact, so we’ll share some clips from the presentation in the coming days for those who couldn’t attend. STAY TUNED!!?? ?? If we missed the chance to connect, reach out at [email protected] or explore opportunities at https://firejobs.gg/

?? Mark your calendars ?? TBNR is returning to VidSummit on September 3-5th! On Thursday, hear from our CEO, Preston Arsement, as he talks about the Power of Partnerships and Marketing in the Exhibit Hall. He'll dive deep into how we’ve brought a brand partnerships team in-house, how creators can secure their first solo brand deal, and how to maximize growth. Later in the afternoon, our President, Brianna Arsement, will join Roster CEO Sherry Wong to discuss The Art of Collaboration, which includes the benefits of crafting strategic partnerships with other creators. But that's not all—our recruiting team will be on the 4th floor all week, showcasing some of the coolest props from our most popular videos. This is your chance to chat with us about open roles and learn how you can be part of the TBNR magic. We'll also be giving away FREE Fire Merch ?? VidSummit is one of the most exciting events on the calendar, and we’re eager to connect with other industry leaders who are redefining what’s possible in the creator economy.?

I'm excited to share that Preston and I are attending Gamescom from August 20-24! If you'd like to grab a coffee or connect with us, text or DM me. We're looking forward to some great conversations! ?? ?? #gamescom2024 #partnerships #influencermarketing

Ever Wondered How TBNR Crushes YouTube? TBNR has seen over 6.7 BILLION views in the past year. This incredible milestone reflects the hard work of our talented creators and the dedicated team behind the scenes, including experts in creative, production, editing, gaming, partnerships, and marketing. We are looking for talented individuals to help us spread positivity through quality entertainment and experiences. Explore career opportunities with TBNR and be part of our continued success!

Are You Maximizing the YouTube A/B Thumbnail Feature? ?? YouTube recently introduced A/B Thumbnail testing for all channels, allowing up to three thumbnail changes at a given time to optimize content performance. At TBNR, we've explored this feature across our channels to maximize clicks for new videos through a multi-step approach. This is the method we have adopted ? 1?? Start with your Initial Upload Test: Upon initial upload, test 3 very different visual thumbnail concepts to identify the most engaging option for watch time. 2?? Variation Testing: Within hours, we identify the best-performing thumbnail and make subtle changes to elements like objects, text, color, and facial expressions. 3?? Audience Segmentation: After 3 days, test again as the audience shifts to more casual viewers. Previous winners may not perform as well with this group, potentially pushing for a fresh round of testing. 4?? Extended Testing: Conduct additional tests at 7 and 30 days post-release to cater to viewers less familiar with your channel, aiming to maximize engagement with different thumbnails. This has been an effective method TBNR and one that we will continue to tweak over time for the best results. While we have found a timing that seems to work for the next round of thumbnail testing, there are still some key things to consider such as: ? A/B Testing evaluates both click-through rate (CTR) and average view duration (AVD) for effectiveness ? Success isn't solely about high CTR; it's about finding a thumbnail that keeps viewers engaged ? Embrace adjustments focusing first on major visual changes, then refining details like facial expressions and text Overall, A/B Thumbnail testing on YouTube offers creators valuable insights into audience preferences, encouraging experimentation. While this effort can also be labor intensive with an ask to have multiple thumbnails ready, it is allowing creators to find the ultimate way to stand out for visibility Have you or your brand played around with this feature, let us know what has worked for you below ?? Video referenced: https://lnkd.in/gDVfURcV

We just reached 10 BILLION VIEWS on the Preston YouTube channel ?? ?? ?? 10,000,000,000! To think of the scale of that number, that is 2 BILLION more than the number of people on this planet! ?? ?? This is an incredible milestone. It is both a CRAZY and a HUGE blessing from God, highlighting our relentless dedication and the incredible support from our community. It is also a massive testament to the creativity, hard work, and passion poured into every video by our talent here at TBNR. We are feeling so very grateful ?? Preston Arsement https://lnkd.in/gxS33P9V #YouTube #Milestone #Gratitude #TBNR #ContentCreation

JOBS AT TBNR ?? TBNR is seeking talent like YOU to join our FIRE movement. Working alongside YouTube icons like Preston, Brianna, and Keeley, we are all about spreading positivity through quality entertainment and experiences. From social, to production, and creative strategy, we have roles across our talented teams that are always helping to elevate the creator space. Take a look at some of our open roles below and apply at?https://firejobs.gg/

New Channel Alert??? This month, we're thrilled to announce the launch of our newest YouTube channel here at TBNR Productions. Welcome Scott & Larry! ? https://lnkd.in/gdJehEvm Scott & Larry have been integral parts of the TBNR family for years, and they are now adventuring on their own YouTube channel. Their focus will be on comedic entertainment, where they will confront fears and tackle difficult challenges while staying true to their core values. Adding to the range of channels here at TBNR, we are excited to watch this channel grow. Curious about our 9 other channels? Take a look at them below ? : PrestonYT: https://lnkd.in/gjCNbRit? BriannaYT: https://lnkd.in/gUMaFv3a? Keeley: https://lnkd.in/guZ4Hp4S? PrestonPlayz: https://lnkd.in/gGjficxD? PrestonGamez: https://lnkd.in/gzQbPPWD? Brianna Playz: https://lnkd.in/ggyR_Quv? TBNRFrags: https://lnkd.in/gvtPYZtj? PrestonReactz: https://lnkd.in/gr9jFaRU? DaisyandPoppy: https://lnkd.in/gqfN7FUs?

?? A KCA NOMINATION! ?? TBNR is thrilled to announce that our very own Preston Arsement has just been nominated in the Favorite Gamer category for the Nickelodeon Kids' Choice Awards! He is in incredible company with fellow nominees Kai Cenat, Ninja, Unspeakable, The Boy Dilly, and Aphmau. With the KCAs celebrating the best in film, TV, music, sports, and more, we couldn't be prouder to see Preston among such esteemed honorees. Preston also helped Nickelodeon announce some of the other category nominees for the KCAs including Favorite Female Artist, Favorite Movie Actor, and Favorite Movie Actress. Filmed at our very own studios, it was so nice to collab with the Nickelodeon team to create fun moments for the show. Voting is now open across 33 categories on the KCA website and we know who we are voting for. If you aren’t voting for our own Preston, we may have some leftover slime for you ?? https://lnkd.in/gu_Aiit7 #Nickelodeon #KCA #GamerOfTheYear #PrestonArsement #TBNR

?? A KCA NOMINATION! ?? TBNR is thrilled to announce that our very own Preston Arsement has just been nominated in the Favorite Gamer category for the Nickelodeon Kids' Choice Awards! He is in incredible company with fellow nominees Kai Cenat, Ninja, Unspeakable, The Boy Dilly, and Aphmau. With the KCAs celebrating the best in film, TV, music, sports, and more, we couldn't be prouder to see Preston among such esteemed honorees. Preston also helped Nickelodeon announce some of the other category nominees for the KCAs including Favorite Female Artist, Favorite Movie Actor, and Favorite Movie Actress. Filmed at our very own studios, it was so nice to collab with the Nickelodeon team to create fun moments for the show. Voting is now open across 33 categories on the KCA website and we know who we are voting for. If you aren’t voting for our own Preston, we may have some leftover slime for you ?? https://lnkd.in/gu_Aiit7 #Nickelodeon #KCA #GamerOfTheYear #PrestonArsement #TBNR