Taylor

Black affluence has always influenced culture, and now it’s redefining the marketplace. Brands that recognize this shift and lean into equity rather than surface-level visibility will build lasting connections. Learn how brands can adapt to this shift in our latest article from Senior Strategist, Destiny Modeste: https://lnkd.in/ef9nWgXW.

ICYMI:?Our client?Guinness US?was featured on?CBS Sunday Morning?ahead of?St. Patrick’s Day, and we kept the celebration going live from the?NYSE?this morning. Taylor has been driving the excitement with?earned media?and?on social, spotlighting the?perfect pint pour?and the fact that?Guinness is the fastest-growing imported beer in the U.S. ?? Cheers to a legendary St. Patrick’s Day! #LovelyDay

In this episode of The Taylor Ten, Vice President Kait Stack sits down with Heather Krug, a seasoned entertainment and sports publicist, to uncover the power of tabloid media as a strategic PR tool. From high-profile brand partnerships and viral social media drops to carefully orchestrated publicity stunts, we explore how tabloids—often dismissed as mere gossip—play a calculated role in shaping narratives, fueling buzz, and keeping celebrities and brands at the center of public conversation. In a world where celebrities drive the headlines, those who master the tabloid game can turn speculation into strategy and scandal into opportunity. Have a listen here: https://lnkd.in/e69kWG7Q

In this episode of The Taylor Ten, Account Director Sahara Price sits down with Joe Clarkson, Senior Brand Manager at Diageo’s George Dickel team (formerly), to explore the rising popularity of country music and why brands are finally taking notice. From the authenticity of artists like Beyoncé to the cultural influence of Yellowstone—and even a wishful Adele country album—they break down why country music is having its moment. Have a listen here: https://lnkd.in/eSuhFj8H

?? The Super Bowl may be over, but for brands, the real game is just beginning. With ad costs hitting $8M for 30 seconds, the question isn’t just who won the night—it’s who will win the year? From humor to nostalgia to bold cultural statements, this year’s ads showed us that visibility alone isn’t enough—but rather it’s creating a lasting connection. Read more from our Strategy Fellow Kennedy Peace on how brands can win beyond the whistle: https://lnkd.in/ebe2i2r7

?? Brands that win big know the game isn’t just played on the field—it’s in the way they engage fans, elevate partnerships, and connect culture with sports. In this session hosted by Taylor at PRWeek’s Sports Conference this morning, industry leaders shared their winning strategies. A huge thank you to Samantha Roth (VP of Communications at National Football League (NFL)), Rick Pineda (Director, Sports at Diageo), Jennifer (Cascino) Matthews (VP, Brand Strategy formerly at FanDuel & PointsBet), and our own Maeve Hagen for the insights that help brands stay ahead of the game!???

In this episode of The Taylor Ten, Account Director Bri Cameron and Senior Account Executive Malin Curry take us through the relaunch of Taylor’s Minority ERG—now rebranded as The Minority Report (yes, like the movie, but with more impact and less sci-fi drama). They break down why this initiative is more crucial than ever, how it’s tackling DEI rollbacks head-on, and what success looks like for fostering radical visibility. The Minority Report is all about creating space for the emerging majority, ensuring voices are heard, and driving real change from the inside out. Have a listen here: https://lnkd.in/eMY47Gsb

Today, we’re making a financial contribution to our friends at WalkGood LA, a Los Angeles based organization dedicated to bringing people together to fight for racial equity and heal in solidarity through the arts, on social media. This effort is designed to support creatives of color recovering from the devastating LA wildfires this past January. These fires didn’t just destroy homes—they disrupted lives, dreams, and artistic expression. ? And as we anchor Black History Month, we recognize that true support means action. ? To make your own donation, please visit: https://lnkd.in/e_p-CFSs ? ? Supporting communities in need isn’t a one-time effort—it’s a responsibility & together, we’re making an impact. WalkGood LA Etienne Maurice

In this episode of The Taylor Ten, Strategy Director Chantel Williams and Senior Strategist Destiny Modeste break down the undeniable influence of Black labor and culture on American industries. From the NFL to fashion, music, and beyond, they explore how brands engage with Black culture and discuss the importance of meaningful representation and long-term investment. Have a listen here: https://lnkd.in/e_sPz539?

In this episode of The Taylor Ten Creative Director, Felton Brown sits down with actor, filmmaker, and community builder, Etienne Maurice. From launching WalkGood LA as a production company to turning it into a thriving wellness and activism movement, Etienne shares how he mobilized a community in the wake of social unrest and in the LA fires. Have a listen here: https://lnkd.in/eiT-2B67