Taylor Brand Group

According to the Small Business Administration, there are almost 28 million small businesses (less than 500 employees) in the U.S., and more than 22 million are self-employed with no additional payroll or employees. For an enterprise of one, the concept of brand is often intuitive and represented as much by the person in the business as it is by the products or services provided. The brand and the person may be largely the same. But what happens when a solopreneur wants to grow their brand? Click here to learn more https://ow.ly/nK7Q50SrcSY #brand #branding

Often, a brand that succeeds where others fail is the first to admit, “We’re not perfect.” That brand accepts that mistakes will happen, but they know that what they do next can make all the difference. Click to read one example of how a brand made a mistake, and then made it right in our latest Brand Locomotion newsletter. #brand #branding #BrandLocomotion

You probably know that Jet Ski, Styrofoam, and Xerox are all registered trademarks. Yet, they have become synonymous with the entire category of products in which they compete. Xerox Corporation has fought for years to discourage using the word “Xerox” as a verb, referring to making a copy. This is the paradox of all the hard work it takes to achieve a registered trademark. Once won, if it becomes widely recognized, it must be vigorously defended. https://ow.ly/cJT650SmN3a #brand #branding #trademark #JetSki #Styrofoam #Xerox

One of the greatest, most empowering elements of the digital age is that it has enabled each of us to become independent, self-guided publishers of unlimited amounts of material. This is wonderful for freedom of expression, communicating with others and creating a unique personal identity. But for brand managers, it can be enormously frustrating. Click to learn five ways to fine-tune your digital branding in our latest Brand Locomotion newsletter. #brand #branding #BrandLocomotion

Every brand has many aspects of how it is perceived in the marketplace. It can be easy to lose sight of some of those elements, especially in the rush of doing business every day. Yet companies should be careful not to let blind spots develop that can chip away at how their brand is performing. Read more about five common blind spots that brands should avoid at https://ow.ly/4Wu550SqRab #brand #branding

X, the company formerly known as Twitter, is struggling to establish its new name and is in fact still frequently referred to as just that: X, formerly known as Twitter.? ? Click to learn more about our recommended criteria for changing a brand name in our latest Brand Locomotion newsletter. #brand?#branding?#Twitter #BrandLocomotion

Most brands grow slowly, more like trees than flowers, yet they are susceptible to mistakes that can stunt their growth, or even damage them beyond repair. While many companies are busy running the rest of their business, they lose track of what’s happening to the brand they built from the ground up. All good brands require regular maintenance to avoid losing their equity and their power with the customer. Read more for a few common mistakes to avoid. https://ow.ly/tyPq50SmN85 #brand #branding #brandequity

Hamlet never had to update his Facebook status. Romeo and Juliet never exchanged pics on SnapChat. Yet the stories crafted by William Shakespeare remain just as compelling today. Click to learn what branding and Shakespeare have in common in our latest Brand Locomotion newsletter. #brand #branding #Shakespeare #BrandLocomotion

In the headlong race to stay competitive, it can be easy to take your brand for granted. But part of keeping a brand sharp is posing questions about its present and its future. Asking “what if…” can force you and your team into some frank discussions, but they can often bear substantial benefits in the long run. Read more at https://lnkd.in/e4fY__rC #brand #branding #LancasterPA