TaxProMarketer

We made the Inc. 5000 list this year because of our incredible, hardworking team. I'm so proud of our team and what they've accomplished. They deserve all the credit for this award. Frankly, we aren’t generally interested in this kind of hype. Numbers matter, and we don’t shy away from telling our good stories. But we got to this point over the last few years because we have made a CLEAR decision to work with practitioners who want to ?? build with... ??? The protein of amazing content? ?? Excellent technical know-how ?? Expert understanding of the industry We're here to help accountants and tax professionals build online marketing machines that stand the test of time and aren’t shaken by algorithmic earthquakes. If that’s YOU, let’s talk:?https://lnkd.in/dNwxrYMz

What creates client loyalty? Exactly why do some clients rabidly refer their friends and business associates, while others…don’t? And why do certain tax and accounting firms experience much higher rates of referrals and new business — even before tax season has started? Simple. They implement systems for creating loyalty, enthusiasm, and incentives for their clients... in “season” and out. Yes, you may think that elevated rates of referrals and “word of mouth” business come because of excellent work and a winning personality — and that certainly doesn’t hurt — but, in fact, if you want these results to occur predictably, year after year, you must *plan* for them. #accountingandaccountants #leadership #marketing

We talk a lot about team culture. It's one thing our Founder and co-Founder pride themselves on having built here at TPM (hear them discuss it here: https://lnkd.in/gM4_tkji ) And that's because we truly believe that the culture of your workplace is a deciding factor for how you hire, manage, or fire the talent on your team. What is the atmosphere like at your company? How does your team FEEL in your team meetings? What do they want to show up to every day when they get to work? Here at TaxProMarketer, we attempt to answer these questions by creating what we call culture points. These are like values, but more related to how we want our company to be perceived by both our employees and our clients. These culture points include... - Encouragement - Trust - Recognition If you could list out your culture points, what would they be?

Google's been facing some big, potentially company-altering shifts thanks to the big leak earlier this year and the large-scale court cases they've faced about their "monopoly" on search advertising. But even with the possibility of these changes shifting the how things are done, it doesn't change the what of your marketing strategy. This is what our CEO Christian Jones had to say... https://lnkd.in/guGU-ePm

A negative Google review is NOT the end of the world for your tax and accounting business. Yes, reviews are one of the factors that Google takes into account when ranking your business online. And the more good ones you have under your belt, the better. But... a negative review is an opportunity. It serves to show the world how you manage a conflict. In our industry, relationships are the name of the game, and relationships can sometimes be a little messy. Take time to give a thoughtful, warm, and thorough reply to any negative review on Google, no matter how unreasonably hostile the review is. This shows the world that you'll fight for your professional relationships, and you'd be surprised the effect it will have on the offended party. You might even see a negative review removed once you try and smooth things over. #accountingandaccountants #taxprofessionals

What mistakes have you learned from the most over your years of doing tax work? Most tax business owners just do the "same old thing" they’ve always done without a second thought as to whether a particular tactic or strategy is costing them time, money, or resources. It's when we learn from our mistakes and decide to find what works that we... Grow our client list Grow our profits Grow our business

On a scale of 1-10, how has the tax and accounting industry staffing crisis affected your business?

Does your firm have clear, established messaging? Here’s where to start with that: https://lnkd.in/gXQZZZyb

Attention Accountants! Need CPE credits? How about earning FREE CPE credit while also discovering powerful strategies to grow your accounting business online? Join us for this free webinar where you'll get actionable insights from a pro who's helped hundreds of CPAs and tax pros like you grow their businesses.

The end of the year is approaching, which means the Beneficial Ownership Information (BOI) reporting deadline is almost here. Have you advised your clients on this at all? If not, listen in as one of our favorite podcast guests, Michael Gordon, explains how you can guide them... https://lnkd.in/g-9esy9g