Tauro

What powerful lesson did I learn when I started Tauro? Sell something people need. When I moved out of my dorm, I was in desperate need of high-protein, healthy, and affordable meals when I didn't have time to cook. I realized a ton of my friends felt the same way. Eating at chipotle 1-2x a day was getting old. And the other quick options? Too many salads, sandwiches, or burgers. This made me think... What do alot of active, busy, young professionals/students want day-to-day? Protein. Whether it's wanting to look better, feel better, or a combination of the two... people always are looking for the high-protein option. And what better way to do that then through infusing classic americana steakhouse flavors into a meal with real ingredients your 12-year old cousin can pronounce? Our first dinner with friends turned into a 20-person small event, which turned into $6000 in sales in only 18 service hours. Now we're planning on launching our first store in Q3 2025. Figure out what people need and then make it desirable. #eatbetter #livestronger #tauro

Sampling events have been so effective at increasing awareness and touch points. My team and I had the opportunity to pitch Tauro to both Keenan and Stanford hall this past week and physically bring in our product during service. Here’s what came from them: 35 attendees from Keenan 15 attendees from Stanford This led to 50 people hearing our pitch and tasting our product 16 new followers on Instagram (some already followed) 2 on the spot conversions The coolest thing People LOVED the food. Almost everyone raised their hand when we asked “Raise your hand if you’ll order Tauro in the coming weeks?” Nothing like getting perfectly cooked steak in your consumers hands… for FREE! Every consumer we interacted with personally asked how we get our steak so tender at a such a fair price point. That’s the magic. What we are excited to see How many of these individuals will actually convert over the next few weeks? What type of impact did this make with word-of-mouth conversations? Shoutout to Gino Santini for making these happen. Eat better, live stronger. #tauro