Tatari

With sports rights consolidating and concentrating under an entirely new set of (dominant) players, the game has changed for advertisers. From pricing nuances to platform fragmentation, advertisers face a rapidly complex landscape. That’s why we’ve created the Ultimate Guide to TV Sports Advertising: - Decode the latest shifts in TV sports rights - Build winning TV ad strategies for live sports campaigns - Understand how to reach sports fans—regardless of budget Don’t let the changing sports media landscape leave you sitting on the sidelines. Dive into the guide to learn everything you need to know when buying TV ads during live sports. https://lnkd.in/g-P2U4gf #SportsBroadcastingRights #TVAdvertising #SportsTVAdvertising #DTCMarketing #PerformanceMarketing #AdStrategy #MediaBuying

Did you know that the period right before Christmas up to New Year’s—known as Q5—is one of the best times to advertise on TV? With lower costs and higher viewership, TV is an excellent channel for extending the holiday cheer, making an impact, and driving sales. Q5 is your chance to wrap up the year on a high note. Discover why Q5 can be the most wonderful time of the year for TV advertisers. https://lnkd.in/gpZ2w9-a #Q5 #DTCMarketing #TVAdvertising #AdStrategy #HolidayMarketing #RetailMarketing #PerformanceMarketing

Tatari clients Tecovas and Ariat International are riding high thanks to the season 5 premiere of?Yellowstone?on Paramount.??? Congratulations to these trailblazing Western apparel brands for their success as featured in Modern Retail. Check it out! https://lnkd.in/gDxe5zE4

As holiday shopping intensifies, see how brands like Saatva and MANSCAPED are perfecting their TV ad strategies to make the most of the Black Friday and Cyber Monday rush. Check out Ad Age's article below for more insights and data on why TV is becoming a must-have for BFCM success. #DTCMarketing #BFCM2024 #TVAdvertising #AdStrategy #HolidayMarketing #RetailMarketing #PerformanceMarketing

?? Watch Now: How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion ?? In the lead-up to Black Friday and Cyber Monday, brands are doubling down on strategies that maximize impact during the holiday season. At this year’s GROW LA Fall event, Jessica C. from MANSCAPED and Casey Jones from Saatva shared how their brands use TV advertising to drive Q4 results. From boosting share of search to strategically balancing linear and streaming TV, these insights reveal how TV can power both awareness and conversions across channels. Watch the full video to see how MANSCAPED and Saatva are optimizing real-time data, lowering CPA, and increasing ROAS during the biggest sales period of the year. ??? https://lnkd.in/g4-tmSkv #HolidayMarketing #TVAdvertising #CustomerAcquisition #BFCM #DTCMarketing #PerformanceMarketing

Looking to boost website traffic and ROI? Look to TV! According to new research from VAB, brands that increase their TV ad spend aren’t just gaining visibility—they’re seeing a substantial lift in performance. But don’t take our word for it. Dive into the data to see the results. #VAB #GrowthMarketing #TVAdvertising #TVMeasurement #PerformanceMarketing?#DigitalAdvertising

From infant formula to clean beauty and luxury bedding, ModernRetail shares how Tatari is helping brands like Bobbie, Odele Beauty, and Saatva see higher response rates and increased brand awareness using streaming TV ads. #ConnectedTVl #TVadvertising #StreamingTV #TVmeasurement #PerformanceOutcomes #MarketingStrategy #ConvergentTV

Streaming may be all the rage, but linear remains king. Our CEO, Philip Inghelbrecht, explains why linear TV remains a vital component of any effective advertising strategy. Read more below. #Adexhanger #LinearTV #StreamingTV #TVAdvertising #TVMeasurement #PerformanceOutcomes

Next to the NFL, the MLB postseason is one of the best alternatives to drive response in front of live audiences. ? During last year’s World Series, Tatari clients saw lifts as high as 62x per spot (compared to their remaining linear buys). Last year's World Series averaged 9.11 million viewers, and with this year’s matchup taking place in the two largest markets (New York and Los Angeles), Yankees vs. Dodgers is expected to deliver a home run audience. There’s still time to step up to the plate and hit your ad strategy out of the park! Schedule a demo to get started: https://lnkd.in/gx2ExEgj #MLB #MLBtvads #TVadvertising #LinearTV #StreamingTV #MarketingStrategy #TVmeasurement #PerformanceOutcomes

Today at GROW, Jessica C., Senior Director of Brand Marketing, from MANSCAPED, and Casey Jones, Senior Paid Media Manager, from Saatva, crushed it live on stage! They shared how they're using TV advertising to maximize impact for Black Friday and Cyber Monday. Want to crush your holiday goals? Visit https://www.tatari.tv/ to learn more. #GROWLAFALL #MarketingStrategy #TVAdvertising #PerformanceOutcomes #TVMeasurement #GrowthMarketing