Tatari

#Forward2024 is tomorrow?? Get ready for… ?? Media landscape overview? ?? Agency best practices to drive client success on TV with Bodhi? and PMG ?? TV campaign insights from brands, including Chime, Chomps, and Honeylove ?? TV inventory opportunities beyond 15 and 30-second spots Tubi, Paramount, NBCUniversal, Warner Bros. Discovery, The Walt Disney Company / Hulu ?? A fireside chat with Rohan Oza (marketing expert, investor, and recurring guest on Shark Tank) ?? A networking happy hour, including music, food, and drinks! See you there! #TVAdvertising #DTCMarketing #PerformanceMarketing #BrandMarketing #GrowthMarketing #AcquisitionMarketing

We're just days away from Forward, taking place this Thursday, September 19th! Get ready for an action-packed agenda filled with inspiring speakers, insightful sessions, and endless networking opportunities. Whether you're a founder, marketer, strategist, or media buyer, there's something for everyone at Forward 2024. Swipe through the carousel to see all the amazing sessions lined up. Limited seats for brands are available. Don't miss out—secure your spot and join us for a day of learning, connection, and growth. See you there! https://lnkd.in/ePrK3UvJ #Forward2024 #TVadvertising #ConvergentTV #AdvertisingConference #PerformanceMarketing #BrandMarketing #GrowthMarketing?

#Forward2024 is only 6 days away! Get ready for an exclusive look into the latest TV inventory at Forward 2024! ?? In our "Inventory Spotlights" session, executives from NBCUniversal, Paramount, Warner Bros. Discovery, The Walt Disney Company /Hulu, and Tubi will each take the stage in a fast-paced format. They’ll share new content, established hits, brand integration and sponsorship opportunities, and even new ad formats. Limited seats for brands are available. Secure your spot here: ?https://lnkd.in/ePrK3UvJ #TVAdvertising #MediaInnovations #ConvergentTV #Streaming&LinearTV #PremiumPublishers #DirectMedia

Get ready for a deep dive into the latest trends shaping the TV landscape at Forward 2024 next week on 9/19! ?? Join Tatari's CEO, Philip Inghelbrecht, and Rich Greenfield of Lightshed Ventures for our "Industry Outlook" session. From the surge of ad-supported models to major shifts in sports broadcasting rights and potential mergers, Philip and Rich will unpack what these developments mean for TV advertisers. This is a must-attend session for anyone navigating the evolving TV ecosystem. Don’t miss it! Grab your spot here: https://lnkd.in/ePrK3UvJ #Forward2024 #TVAdvertising #MediaTrends #ConvergentTV #StreamingandLinearTV #PerformanceOutcomes?

We’re thrilled to announce that Nik Sharma, the renowned "DTC Guy," will be our emcee at Forward 2024! ?? As a leading voice in the DTC space, Nik’s innovative approach to marketing has transformed countless DTC brands into household names. Known for his keen insights and energetic style, Nik will guide us through an exciting day of sessions, panels, and more. Get ready for an engaging experience filled with valuable takeaways from one of the best in the business. Don’t miss out—secure your spot now! https://lnkd.in/ePrK3UvJ #Forward2024 #DTCMarketing #NikSharma #TVAdvertising #ConvergentTV #StreamingandLinearTV #PerformanceOutcomes

We’re excited to feature PMG's Juliet Corsinita and Bodhi?'s Tihomir Liptak at Forward's Agency Panel: "How Agencies Can Drive Client Success on TV." This insightful discussion will explore how leading agencies leverage TV as a performance channel to drive client growth. Juliet and Tihomir will share their expertise on building effective media plans for both linear and streaming TV, overcoming barriers when bringing brands to TV, and optimizing campaigns for outcomes. Don’t miss this opportunity to learn from the best! Secure your spot now: https://lnkd.in/ePrK3UvJ #Forward2024 #TVAdvertising #AgencySuccess #ConvergentTV #StreamingandLinearTV #PerformanceOutcomes

We can’t wait for this year’s brand panel featuring leaders from?Chime, Chomps, and Honeylove! Vineet Mehra, CMO of Chime, Stacey Hartnett (Berger), VP of? E-Commerce & Marketing at Chomps, and Igor Lebovic, Co-CEO at Honeylove, will share their unique insights on brand building and performance campaigns. This session promises to be a goldmine of actionable strategies to help you scale your business on TV at any stage or budget. Limited seats are available—RSVP today and gain invaluable knowledge to drive your brand forward. See you on September 19th! https://lnkd.in/ePrK3UvJ #Forward2024 #TVAdvertising #DTCMarketing #PerformanceMarketing #GrowthMarketing

Since launching on TV in July, Oar Health has increased its monthly growth by 150% whilst also reducing patient acquisition costs by 20%. For anyone thinking of launching into TV, but unsure of how to get started, my recommendation(s) would be to: 1. Start small but go early. I'm personally very glad that we did not wait unduly long to launch Oar Health into TV. I'm also glad that we started small and then grew our investment gradually, week by week. This meant we could feel the impact right away. But, also didn't have to risk a big chunk of our runway to get started. 2. Don't sleep on Linear. You yourself may never watch anything but the latest marque shows on the premium streaming platforms but, depending on your target audience, you might find that many of them may well still be consuming TV in the traditional, linear way, ie via a cable box. The value in linear right now is unparalleled, if accessed the right way, so really something to consider heavily as you get going. 3. Consider your first spot a "proof of concept". I recommend that you do not over invest in your first couple of TV spots. Instead of creating one costly ad, I would instead suggest that you make a couple of less expensive ones and that each execution focuses on a different core element of your message. You will learn far faster, and more cost effectively, that way. Plus, your costs to get on-air for the first time will be reduced. 4. Consider fifteen second spot lengths. If you do end up running on linear then using fifteen second spots will allow you to run twice as many spots for the same dollar amount. This allows you twice as many Ns in any experiment you run. Plus, working with just fifteen seconds is a really powerful forcing function to ensure you focus on just the absolute most important parts of your message. 5. Have a measurement plan. If you have been solely running digital channels then, initially, you might find measuring the impact of TV a bit of a challenge. My recommendation is to focus on the total impact of adding the channel into the mix - ie overall blended CAC over a given time period, knowing that the value of TV does not all arrive on Day One. I would also advocate for finding a short term metric that allows you you judge the relevative performance of your media choices, and your creative experiments. In previous analysis have found that cost-per-website-visit (if you are DTC or ecom) has a very high correlation with sales and revenue outcomes, so I'd consider that. Finally, a word of thanks to the team at Tatari who have been instrumental to getting us going (and growing). Jamie Fadden Edgard Morales Alex Visoky

In TV advertising, achieving the right ad frequency and understanding frequency response is crucial to driving action and avoiding wasted spend. Tatari stands out by leveraging extensive data to calculate essential metrics like reach and frequency, which have a direct impact on performance. Our advanced closed-loop attribution links household-level frequency directly to performance outcomes, giving you a clear view of how ad exposure translates into actions such as website visits, purchases, or app installs throughout the customer journey. Discover why our platform is the top choice for optimizing your TV ad metrics in our latest blog. Read more here: https://lnkd.in/gngSuKXQ #TVMeasurement #TVAdvertising #ConvergentTV #MediaStrategy #PerformanceMarketing #DigitalAdvertising

We're excited to announce that Evan Shapīro?will be speaking at #Forward2024! Evan Shapīro, a prominent figure in the media and entertainment industry known for his expertise in digital strategy and media innovation, will be discussing how the fragmentation of attention has morphed the advertising landscape into a tower of babel - for consumers and media buyers. But it doesn’t need to be that way. Content may be King, but today, Data is the Bloodline - if we know what data to watch and how to use it. Media Cartographer Evan Shapīro shares the rules of the road in for the New User-Centric Era of Media. Don’t miss out on these valuable insights and actionable strategies! Secure your spot now: https://lnkd.in/ePrK3UvJ #Forward2024 #TVAdvertising #DTCMarketing #PerformanceMarketing #GrowthMarketing #ConvergentTV