Tastepoint Europe

New Era Nature: Matcha Madness ?? The vibrant green tea powder is not just a trend; it's a movement towards healthier living and connection with nature. With its rich antioxidants and unique flavour, matcha is making its way into everything from lattes and bakery to skincare products. #foodanddrink #trends #matcha #nature

New Era Nature It's already March, and this month we are exploring how consumers are reconnecting with nature through food and drink. Whether it's a naturally green ingredient like matcha or pistachio, or something perceived to be heavily loaded with functional benefits like lion's mane mushroom, consumers are looking to connect with nature either to support holistic wellbeing, explore other cultures, satisfy health needs, or live more sustainably.

The rise of diverse beverage options, from morning coffees to evening non-alcoholic cocktails, and the concept of the "third space" where people gather in casual settings outside traditional venues, is transforming the beverage landscape. Learn more about what's shaping flavour trends in beverage in IFF's blog below. #flavor #beverages

What's next in comfort food and drink trends? If we look at the recent success of flavours like pumpkin spice, everything bagel and even s'mores, the US is a great source of comfort food trends in Europe. Next on the list is Banana Pudding - a creamy, indulgent and versatile blend of creamy custard, bananas and vanilla wafers. With iterations appearing on menus from cookies and cocktails to banana pudding matcha latte, could this iconic US dessert be the next pumpkin spice? #foodanddrink #flavor #trends

From beef short rib ragù through to the rising popularity of Filipino spaghetti across Europe, what comfort foods are enjoying the spotlight on social media at the moment? #foodandbeverage #comfort #trends

As we continue to explore the comfort movement in food, what is happening in beverages? The term "comfort drinking" has thankfully been redefined, as consumers fall in love with all types of creamy espressos and concepts like London Fog Tea. #foodandbeverage #trends #comfort

The moment you have all been waiting for.... our European Flavour Trends Framework for 25-26 has LANDED! Packed full of #consumerinsights and inspiration for the entire food and beverage industry, our flavour framework is all you need for winning innovation in 25-26. The first instalment is here, and this month we are exploring the evolution of the Comfort trend, from chicken parm through to pineapple upside-down cocktails. Follow us for new insights every Tuesday, and to learn more about how we can help you launch successful concepts in retail in 25-26 feel free to drop us a message. #foodandbeverage #flavour

Tastepoint Europe is so proud to be part of IFF, where we make joy through science, creativity, and heart. Follow our pages for insights and inspiration ?

The next three years will be a time of two extremes for consumers, as they swing between a longing for familiarity and simplicity, versus their desire to go on new taste adventures, experience awe and wonder, and embrace creativity. Our Framework for Flavour 25-26 will explore the latest trends that are impacting consumer choices in food and drink, and highlights the key flavours that are driving innovation as well as the success of familiar favourites. With weekly posts delving into each trend, follow us in 2025 and say hello to a fresh take on taste. #foodandbeverage #trends

Conscious consuming: Whether it's a zesty iced coffee, a refreshing mocktail, or a sparkling herbal tea – today's consumers want every sip to have a purpose. Check out how IFF can help you create drinks that hit the spot every time: https://lnkd.in/gepb5NXq