Tastemade

"Alison Roman's Home Movies" premieres TONIGHT @ 7pmEST on the #Tastemade streaming channel! Salon.com | Michael La Corte | Alison Roman

The FAST world needs to talk a lot more about, and take some cues from, YouTube. For the first two decades of my career, I obsessed over YouTube's search & discovery algorithm, babysitting newly published videos in their first few hours and tweaking thumbnails and metadata to squeeze as much performance out of them as possible. One of the defining aspects of the viewer experience on YouTube is it's endlessly dynamic. Constant surprise & delight. Recency of upload has always been a key input to the S&D algorithm, and anyone who has run a YT channel knows that if you can get your most engaged audience to watch a video in the first few hours after upload, you give that video the best chance to be exposed to a broader audience. YouTube is the biggest competitor to every TV-centric platform. It's also the reference point for how most people (especially young people) watch on their TVs. Per Nielsen, if a viewer is not watching broadcast or cable, they are most likely watching YouTube. If we want to capture cultural conversation (not just viewership) and make FAST platforms more relevant to customers, they must be as dynamic as YouTube is. Static libraries updated quarterly with already-exposed studio content are great, but they generally drive long-tail viewership - individual videos/series get decent viewership, but very few break out. Netflix knows this well - it's why they always give something new to watch. Thanks Michael Shields for talking to me about it. https://lnkd.in/dHfV6e2b

I tried to dig into where the FAST sector is headed, and whether TV makers have the chops, or interest, in becoming more vibrant programmers with help from Tastemade's Evan Bregman https://lnkd.in/e2_2EMtX

Check out our Head of Sales & Partner Experience McCall Gridley on a recent episode of the "In the Sauce" podcast! ?? McCall sat down with Host Alison Cayne to discuss how brands can partner with #Tastemade to create content that not only creates awareness, but also drives sales, as well as the ever-evolving state of food media, how to think about content & consumer mindset, and more. Heritage Radio Network | #IntheSauce https://lnkd.in/ggiPYyg7

We know that taste is made where communities and cultures intersect. This Hispanic & Latin Heritage Month, we're celebrating the vibrant taste of this rich community through contributions of Hispanic & Latin chefs, designers, creators, and media personalities who have enriched our world. We hired Artist Niege Borges to redesign our logo and pay homage to the diverse, joyful, and creative people who inspire us.??? ????????????? We're also hitting the streets of #LA all month long to highlight the small businesses you should know!??? At #Tastemade, we consistently shine a spotlight on people, culture, and cuisines from around the globe. During cultural moments, we take pride in celebrating the communities that move our brand forward. Don’t miss our thoughtfully curated programming this month across all of our channels. Tastemade is easy to watch anywhere you stream #TV for free!

Exciting news for food and adventure lovers! Andrew Zimmern's new series Field to Fire premieres tonight at 9 pm on the Outdoor Channel and streaming on Tastemade. This series promises a unique blend of culinary creativity and outdoor exploration, showcasing Andrew's passion for food from the source. Make sure to tune in and join the journey from field to fire! #AndrewZimmern #FieldToFire #OutdoorChannel #FoodAdventure #NewSeries

I’m feeling super grateful today because I just learned that I’m a finalist for the Digiday Marketing Executive of the Year award!??? It’s a bit surreal to be on a list alongside CMOs at Ulta, Workday, Pepsi, and The Knot, but it also feels so validating to know that people are noticing the hard work. So pumped ?? ? ????: Tastemade

I’m feeling super grateful today because I just learned that I’m a finalist for the Digiday Marketing Executive of the Year award!??? It’s a bit surreal to be on a list alongside CMOs at Ulta, Workday, Pepsi, and The Knot, but it also feels so validating to know that people are noticing the hard work. So pumped ?? ? ????: Tastemade

Vegas Baby! Who will I see at the GroceryShop 10/6-10/8? Excited to chat retail, grocery, and CPG. You can catch me at the Four Seasons where Tastemade is sponsoring the inagural Brand Innovators ‘Evolution of Retail & Commerce Summit’. It’s just steps away from the action at Mandalay Bay and a great place to hear from industry leaders, grab a bite, rest your feet and of course introductions ?? . LMK if you’re around, McCall Gridley and I would love to host you at our space!

I'm back from a longgggg overdue vacation with my husband - it was our first ?child-free? trip since having our daughter in 2020! While I was chowing down on pizza in Palermo, my team at Tastemade was killing it in SoCal during our Pizza Week extravaganza! We sent out custom pizza boxes to partners, talent, and influencers, that were packed with goodies like a pizza-scented candle, programming details, a pizza slicer, checkered socks, a hair claw clip, and of course, an Uber Eats gift card to enjoy a slice on us! ???? We also co-hosted two pizza making classes with the iconic L'ANTICA PIZZERIA DA MICHELE S.R.L. at their Hollywood location, and created a special collaborative menu for Pizza Week. We gave all attendees Tastemade-branded aprons. So proud of the work we were able to do, and can't wait to see (and eat) what's next!