Tassel?

?? New year, new name! North Star Marketing is now... Watch the video to find out! Then, check out our new website (link in comments). We can't wait to serve you in 2025! ??

Should you post tuition pricing on your school website? It’s an important question that schools often ask. Your admissions page is one of the most visited sections of your school website. So, is what you’re presenting there actually helping or hurting enrollment? Join the Enrollment Marketing Geeks for Show & Tell Show as they analyze real school website examples, highlighting what works, what doesn’t, and how you can optimize your admissions section on your website for clarity, engagement, and conversion. Whether you're planning a website refresh or just fine-tuning your admissions content, you'll walk away with practical strategies to turn website visitors into inquiries. ??? Thursday, March 6 | 1 p.m. EST ?? Hosted by Andy Lynch (Tassel?) & Rick Newberry (Enrollment Catalyst) ?? Can’t make it live? Register anyway, and we’ll send you the recording! ?? https://lnkd.in/g3vuETvS

Are you investing in the right SWAG for your school? School swag is a powerful way to build community, strengthen school pride, and create a lasting connection with students, parents, and alumni. But what actually works, and what has the risk of falling flat? Join the Enrollment Marketing Geeks as they Show & Tell: ?? The latest trends in school swag and spirit stores ?? Creative branding strategies that engage your school community ?? Real examples of high-impact swag from independent and faith-based schools SWAG: Smells Like School Spirit ??Thursday, March 27 | 1 p.m. EST ??? Live with Andy Lynch (Tassel?) & Rick Newberry (Enrollment Catalyst) Whether you’re looking for fresh ideas, practical takeaways, or just some good old-fashioned geeky enthusiasm for enrollment marketing, this episode is for you. ?? Register now: https://lnkd.in/g--Nb_4M

Your admissions page on your website plays a critical role in attracting right-fit families — but is it doing its job effectively? Register and join the Enrollment Marketing Geeks for the next Show & Tell Show as they break down real school website examples to show what works, what doesn’t, and how you can improve your admissions section for clarity, engagement, and conversion. ?? Should you post tuition pricing? ?? How many calls-to-action are too many? ?? What do prospective families actually need to know? We’re answering these big questions (and more!) to help you refine your admissions content and turn website visitors into inquiries. ??? Thursday, March 6 | 1 p.m. EST ?? Hosted by Andy Lynch (Tassel?) & Rick Newberry (Enrollment Catalyst) ?? Can’t make it live? Register anyway, and we’ll send you the recording! ?? https://lnkd.in/g3vuETvS

Do you need revenue to drive marketing, or marketing to drive revenue? It’s the classic chicken-and-egg dilemma — and for many schools, it’s the roadblock to securing a strong marketing budget. Without a clear case for investment, marketing can be seen as just “throwing money at a problem” instead of the strategic growth engine it really is. In our latest blog, we break down this challenge and outline a three-step process to help your school secure the marketing budget you need — and make it work for you. ?Read more here: https://lnkd.in/ghz33tqD

Is your admissions process truly guiding right-fit families — or leaving them unsure about their next steps? This summer, the Enrollment Marketing Geeks are hitting the road to help schools rethink recruitment and retention strategies. ?? ?? The Family Journey? Workshop – July 17 | Linfield Christian School, Temecula, CA ?? The Admissions Playbook Workshop – July 24 | Timothy Christian Schools, Elmhurst, IL These interactive workshops will provide: ? Proven frameworks to attract and engage right-fit families ? A structured roadmap for guiding prospective parents through the enrollment journey ? Insights to identify gaps in your marketing and admissions process ? Actionable strategies to strengthen conversions and long-term retention ??? Register by May 15 for Waaaay Early Nerd pricing. Secure your spot today: https://lnkd.in/gVnbTim7

? Every minute counts when a new inquiry comes in. If your school takes too long to follow up, you risk losing a right-fit family to another school that responded faster. But if you respond too quickly without a clear strategy, you might not be making the best first impression. So, what’s the right balance? Learn how to optimize your response time — and why the first 24 hours are critical to building connections with prospective families. ?? Find out how fast you should follow up: https://lnkd.in/gc5DMCcF

How do you navigate sticky conversations with families who aren’t a good fit for your school? ?? Know who you’re for ?? Lean into your mission, vision, and values ?? Create a culture of clear communication ??? Be diligent with documentation ?? Follow through with courage and commitment Check out our healthy enrollment? blog to learn more. Link in comments below ??