Tarte Cosmetics

Loved speaking at Advertising Week on my favorite subject… tarte??!!!!

Can’t wait to join all of these amazing speakers this month! Looking forward to sharing insights on the evolving beauty landscape! ??

In a record-setting display of collective strength and compassion, Tarte Cosmetics took TikTok by storm with the #StormOfLove fundraiser, uniting over 20 top creators—including Tianna Roblliard, Sonia Barbie Tucker, Samantha Jo, & Vidya Gopalan—& generating an astounding 5.5 million+ impressions in 12 hours. This incredible reach not only drove the fundraising efforts but also brought much-needed awareness to the devastating impact of Hurricane Helene, amplifying the call for support & solidarity.??The 12-hour TikTok Live event was more than just a moment—it was a movement, raising an incredible $250,000 for World Central Kitchen. Tarte contributed $100,000 by donating 100% of net proceeds from the TikTok Shop sales during the Live & sales from tarte.com, & in a remarkable show of personal commitment, Founder & CEO Maureen Kelly generously donated $150,000 of her own funds to support those impacted by Hurricane Helene through World Central Kitchen. Together, these funds will provide tens of thousands of critical meals to those affected by Hurricane Helene. ? This initiative was more than just fundraising; it was a celebration of community & compassion. We are so grateful to everyone who participated & showed that together, we can make a real difference. ? If you would still like to donate in support of Hurricane Helene Relief, please head over to the link below: ? https://lnkd.in/eYDvQQbg ? All donations made to heart to tarte will directly benefit the World Central Kitchen. ?? ? Let’s keep uplifting one another and spreading kindness! ??? ? #StormofLove #HurricaneHelene

We are absolutely thrilled to have participated in SEPHORiA with SEPHORA this year! This event also marked our Atlanta Kindness Stop – #18 on our 25 city global kindness tour. Connecting with beauty lovers from around the world at this sold-out event was an unforgettable experience. A huge thank you to everyone who joined us IRL & made it so special! ???? #SEPHORiA #TarteCosmetics

We’re so excited to announce tartelette?? XL tubing mascara has won an Allure Best of Beauty Award! ?? This revolutionary mascara gives you the look of lash extensions in a tube, so you can finally ditch your falsies. It delivers incredible length, lift, & volume—& the best part? It removes easily with just warm water! No fuss, no mess, just flawless lashes. Thank you, Allure Magazine, for this amazing recognition! ??? #BestOfBeauty #TarteCosmetics https://lnkd.in/dWjhHKVN

In a recent session at the Global Beauty and Fashion AI Forum, Theresa Cowing, VP of eCommerce at Tarte Cosmetics, joins a panel of other industry leaders to take a look forward at the future of AI and the possibilities for consumer engagement, creativity and self-expression. Watch the full session to gain all these insights here: https://lnkd.in/d3Pu8ZD9

Thank you to all the incredible brands that partnered with BBR to bring together creators, beauty icons, and the community in a powerful celebration of beauty inclusivity and the trailblazers leading the way! Ulta Beauty Oribe Hair Care Danessa Myricks Beauty Tarte Cosmetics Bobbi Brown Cosmetics Fashion Fair Milani Cosmetics MAC Cosmetics FLOWER Beauty ANISA Beauty SalonCentric - A Subsidiary of L'Oreal USA Milk Makeup Rare Beauty TPHBYTARAJI PATTERN Beauty OAMskinbyciara tirtirglobal

What an incredible night celebrating Hispanic Heritage Month and Angelica Torres’ @candylover89 x tarte bundles! ? For the third year in a row, we’ve partnered with Angelica to create exclusive bundles, with 100% of net proceeds going directly to the Hispanic Heritage Foundation. Their mission to inspire and uplift Latino leaders in the classroom, community, and workforce is one we’re proud to support. ? The bundles feature Angelica’s must-haves – maracuja juicy lip plump, tartelette tubing mascara, and creaseless creamy concealer with a stunning new gemstone cap! ? Angelica’s journey from rhinestoning phone cases at 18 to building Love for Bling makes this collaboration a true full-circle moment. Celebrate with us by shopping these limited-edition bundles and supporting an amazing cause! #tartecosmetics #HispanicHeritage #GivingBack

Maureen Kelly, founder and chief executive officer of?Tarte Cosmetics, stressed the importance of personalization and customization as key ingredients of the brand’s secret sauce at the fourth annual WWD x FN x?Beauty?Inc?Women in Power?event in New York. “For 25 years, I’ve been very focused on relationships and having those relationships be organic, having them be really customized and personalized,” Kelly said. “Whether it be 25 years ago before social media existed, editors were the influencers, so I would put on a baseball cap, because I couldn’t afford a messenger, and drop off a package at the messenger dock.” Read more here : https://lnkd.in/ed2ymH33

We’re beyond thrilled to announce our new Creaseless Creamy Concealer was named Best Concealer of 2024 by PEOPLE Magazine | PEOPLE.com ??? ? “This waterproof formula, which?stays put for up to 12 hours, covers everything from breakouts to hyperpigmentation.” ? Thank you to PEOPLE Magazine | PEOPLE.com, Jacqueline Fields & Andrea Lavinthal for this Beauty Award. ??? ? #PeopleBeautyAwards #CreaselessCreamyConcealer