Tarkenton Companies

?? Your Company Already Has a Culture—Are You Shaping It? Strong company culture isn’t just a buzzword, it’s the foundation of performance, productivity, and retention. Whether intentional or not, your business has a culture. The real question is: Is it working for you or against you? Get the latest insights from Program Manager, Katarina Taylor, who breaks down Building a Healthy Company Culture! https://lnkd.in/eeAUvgWe #CompanyCulture #Leadership #BusinessGrowth #CoreValues #WorkplaceSuccess

We’re in the midst of the Artificial Intelligence “Wild Wild West” right now. Organizations and individuals are eager to jump in and give generative AI a try, as they explore how to use AI tools to be more competitive, innovative, and efficient. But there are few guardrails and little consensus on how to manage these powerful new tools. Even though AI tools are saving time on various tasks and creating efficiencies, AI is not without risk. Some threats like malicious actors creating deep fakes with AI tools have been well-publicized. But there are also risks when using AI tools for even the simplest day-to-day work tasks. Data privacy, data security, ethical issues (including unintentional data bias), copyright infringement, and even unintentionally using inaccurate information are all concerns you need to guard against. Here are some best practices to help you leverage the great power of AI while minimizing the risks: https://lnkd.in/dGpHmfZ3?

At Tarkenton Companies, we know that innovation, leadership, and progress thrive when women are empowered, supported, and heard. This International Women’s Day, we celebrate the incredible women of Tarkenton Companies—leaders, strategists, problem-solvers, and innovators who drive our company forward every day. ?? Swipe through to meet some of the amazing women shaping our success! International Women’s Day is a reminder that building a more inclusive, equitable world isn’t just about recognition—it’s about action. Supporting women in business means investing in opportunities, mentorship, and growth that help every leader reach their full potential. Here’s to the women making an impact at Tarkenton Companies—and beyond. #IWD2025 #WomenInBusiness #WomenWhoLead #InternationalWomensDay

The best partnerships begin with alignment—in services, values, and goals. Check out the key steps to identify the right fit from our Chief Strategist, Eric V. Holtzclaw ?? https://lnkd.in/ey7h-Fu4?

Imagine a customer who logs into Lowes.com a few weeks before the 4th of July. They’re looking to see if the local store carries a particular brand of grass seed. But, instead of buying the seed from the website, they visit the store four days later. While shopping, they also buy hedge trimmers, heavy-duty garbage bags, and tools for pulling weeds. It’s obvious: This customer plans to improve their lawn, likely so that they can entertain guests on the holiday. **They’re also an excellent target for a variety of ads.** Enter Retail Media Networks (RNMs). Using this digital advertising platform, retailers like Lowes can allow other brands, such as landscape design firms, to reach the ideal customers at the ideal time. Learn more about RMN’s from our Director of Paid Media, Joshua Cohen: https://lnkd.in/e4cF7Hf4.??

Our 2025 PEAK Conference welcome reception on Thursday night was a great evening of Kinship! We look forward each year to reconnecting with our great advisor partners from across the country before a full day of training and our annual awards gala.

We’re well into Q1, and if your marketing efforts haven’t gained the traction you hoped for, you’re not alone. The first quarter is always tricky—teams are getting back into rhythm after the holidays, budgets are still being finalized, and plans that seemed solid in December may now feel outdated in the fast-moving world of marketing. Here's how to make the most of what's left of Q1 ?????

?? AI Is Changing Business—But Are You Protecting Yours? AI tools are transforming how we work, but with 60% of employees already using them, is your company prepared for the risks? Data leaks, security concerns, and compliance issues are all potential pitfalls if you don’t have the right policies in place. From shadow AI use to best practices for governance and approval, having a clear AI policy is no longer optional—it’s essential. Want to know how to protect your business in the AI “Wild West”? Read more from our team here: https://lnkd.in/dGpHmfZ3

The Super Bowl isn’t just a game, it’s the stage for some of the most talked-about ads of the year. But do these multimillion-dollar commercials actually drive ROI? More importantly, what lessons can businesses with smaller budgets take from them? Super Bowl advertisers know how to maximize impact beyond game day, and so can you. Find out how to apply these winning strategies to your marketing efforts. ?? Read more: https://lnkd.in/dijNcRNk

This week my conversations with our savvy team at Liger continue! Meet Program Manager Katarina Taylor. Once we’ve walked clients through a strategic framework to achieve their business goals, we have a team of pros executing these complex, large-scale projects. Listen in as Kat explains how we partner with our clients and internal team to deliver strategic results! ??