Tapcart

Roll out the red carpet—The Tapcart Tappy Award winners are IN!? ?? These brands committed to making the most of this high-converting channel—and it’s paying off. Apps work, we know it and if you’re not treating your app as a key part of your strategy, you’re leaving potential on the table. If you’re looking for inspiration on how to make your own app more impactful, here’s what you can learn from the brands doing it best: ?? Oh Polly – App Marketer of the Year Their app marketing stands out by integrating app-only discounts and early access deals. With strategic placements like a mobile banner and a TikTok bio link, they drive downloads and keep their social community engaged. ?? MIAJWL – Push Marketer of the Year Mia Bijoux uses bilingual push notifications to promote exclusive offers, restocks, and events, making their messaging both engaging and inclusive. Their efforts have led to strong customer engagement and brand loyalty. ??Primally Pure – App Design of the Year Their app isn’t just a store—it’s a content hub. By integrating their podcast, expert panel, and blog, they’ve created a platform where customers can shop and learn, increasing both engagement and AOV. ?? I Love Ugly – Best BFCM Campaign I Love Ugly’s innovative BFCM strategy closed their app temporarily, building anticipation before launching a multi-phase sales event with daily deals, giveaways, and limited-time offers, keeping customers coming back for more. ?? Great Garden Plants, Inc. – App Feature of the Year Great Garden Plants uses AR to let customers see how plants will look in their space before purchasing. This hands-on experience has significantly boosted conversion rates and customer retention. ?? Sculpted by Aimee – Best Customer Experience Their app offers interactive features like makeup tutorials, quizzes, and shoppable social content, creating a dynamic, engaging experience for their customers. Raising a glass for these brands and hoping their success inspires a little more mobile app magic this year. ? Learn more at the link in the comments ??

Some brands rely on constant acquisition. Others prioritize lasting customer loyalty. Felix S. (CEO at Pixi Inc.) is focused on the latter. Instead of relying on paid media alone, his team is investing in deeper customer relationships—creating experiences that keep shoppers engaged well beyond their first purchase. Their mobile app is key in delivering that experience. Pixi creates an owned, high-retention channel where customers return not just to buy, but to engage with exclusive content, product education, and a seamless shopping experience. Learn how Pixi Beauty is using mobile to build stronger customer relationships and drive growth. Read the full case study at the link in the comments.

Drumroll, please… ???? The 2025 Tappy Awards winners have been crowned! Firstly, thank you to every brand that was nominated. Your innovation, creativity, and dedication to building best-in-class mobile experiences continue to push the boundaries of what’s possible in mobile commerce. This year, we saw over 2,000 votes come in, making these wins a true testament to each brand’s impact and excellence. ?? Now, let’s get to the winners. The 2025 Tappy Awards winners include: MIAJWL for Push Marketer of the Year Primally Pure for App Design of the Year Oh Polly for App Marketer of the Year I Love Ugly for Best BFCM Campaign Great Garden Plants, Inc. for App Feature of the Year Sculpted by Aimee for Best Customer Experience Congratulations to all the winners and nominees! We’re looking forward to continuing to work with all of you in 2025 and beyond to keep raising the bar for mobile commerce. Learn more about the winners, their success stories, and all the incredible nominees at the link in the comments.

Why launch a mobile app? Monica Lin, Senior Director of Brand Marketing at Culture Kings, weighs in ?? ? Direct access to high-intent shoppers – “Our app users are the VVIPs of Culture Kings. Having a direct line to them is incredibly valuable for us.” ? App-exclusive drops & experiences – Exclusive product launches, personalized content, and a TikTok-style feed keep customers engaged and coming back. ? Seamless brand experience – The app bridges the gap between in-person and digital shopping, ensuring Culture Kings stays connected with customers anytime, anywhere. Culture Kings is committed to giving their best customers the best possible experience—and their mobile app is the key to making it happen.

It's been great, over the last few months, working with Jon Knott and the team over @ Tapcart. So it's exciting to highlight one of our success stories in our partnership! By working Tapcart and LoyaltyLion, Pixi Inc. achieved: - 45% Higher AOV on app vs web - 64% Repeat customer rate (RCR) - 59% RCR on app vs web If your client is looking to achieve similar goals, then get in touch with me and Jon Knott! Hannah G. Rhian Wadsworth

Looking forward to seeing everyone at Shoptalk next week! I'll be speaking at the Culture Kings + Tapcart event at Culture Kings Las Vegas next Tuesday between 4-7pm, alongside Mack Johnson, Jordan Binotto, Eric Netsch. Join us to hear an off-the-record discussion about Unified Commerce, POS, mobile, and more! https://lnkd.in/gah9m5ah

Voting for the Tappy Awards ends today and we need you to help us select winners! What are The Tappy Awards? They’re our way of highlighting and celebrating the most innovative brands that have an insatiable appetite for finding new ways to take their mobile commerce These brands know the value of building stronger customer relationships to drive sustainable business success, and they use their mobile app as the tool to do it. Check out the nominees, their mobile app success stories, and vote for your favorite in each category! Cast your votes at the link in the comments! Be sure to check back on Tuesday, March 18th when we announce the winners. ??

“Won’t an app just shift sales from one channel to another?” Fair question—but here’s the reality: moving customers to an app makes them more valuable. As Sandy Mosqueda from The Hundreds explains, customers who shop in the app convert at a higher rate, spend more per order, and retain longer than those who shop on the website or social channels. So yes, some customers will move to the app—and that's a good thing. They’ll buy more, buy more often, and develop a stronger connection to the brand. Learn more about why The Hundreds is all in on their mobile app, which is responsible for 20% of total revenue. (Link in bio)

Where oh where to begin, London ???? The past week has been a glorious reminder of how special it is to be a small part of this Shopify ecosystem. Having the chance to connect with so many of our UK Tapcart partners & customers in person after only working together virtually was pure catharsis. To the Yotpo & Domaine teams - cheers for separately pulling off two of the most thoughtfully executed ecommerce events I've had the pleasure of attending. The community you both brought together and attention to detail made for a memorable week. Eli, Evgeniya, Talia, Beth, Kallie, Jon - Your team is constantly raising the bar by providing spaces for retention / lifecycle marketers to learn from one another. And damn if they aren't fun spaces. Domaine team, Chelsey, Karolina, Marko & Mac - what y'all are building is undeniable and we're proud to be partnering with you this year. Thanks for having us! Cheers to Nosto, LoyaltyLion & Vervaunt for having us in office (James, Fiona, Shamoli, Alexander, Matt, Hannah, Brian). Lovely seeing so many of you this week and already looking forward to coming back across the pond soon.

The masterpiece isn't in the stone, it's envisioned and created by the sculptor. Voting for the ?????????? ???????????? closes tomorrow (March 14th) — have you supported your favorite merchants yet? ?? Let me paint poetic for a second... The same water that softens the potato hardens the egg — Pressure is where diamonds are made, everyone who operates or owns a brand knows this. Our customers are the stars of Tapcart, and the Tappy Awards are all about ?????????????????????? ?????? ?????????????????????? ?????? ?????????????????????? ???????? ?????? ???????????????????? happening in?ecommerce. These brands aren’t just driving +10% ???????????????????? ?????????? ?????? +90% ?????????????????? — they’re grinding to find the next edge, testing strategies, and building massive communities of their most loyal fans. Their push subscribers are obsessed with this channel and the proof is in the pudding. Strategic push notifications are driving + 30% ???? ?????????????? ?????????? and boosting unreal ?????? — These brands are setting the bar for what's possible with mobile commerce -- inspiring the entire DTC community??? ???? Don’t miss your chance to vote — and let us know which brands you’re rooting for! ?? Drop a comment and let us know which brands you think should win — and don’t forget to vote ???? https://lnkd.in/gas2MfXA