Talk Shoppe

The stereotype that Latin men are the best lovers is old and persists to this day. But despite portrayals in movies, telenovelas, and “I can’t believe it’s not butter” commercials, this assertion is of course not rooted in science. It's true that generally speaking Latin cultures emphasize passion, romance, and expressive affection, but that's not the exclusive domain of any one ethnicity or group. Attraction, intimacy, and relationship success depend on the individual, not just cultural backgrounds. So while Latino men might lean into the whole passionate casanova thing, there is no reason to buy into their peacocking. Even less to make it a prominent part of your new marketing campaign. That said, we all do love us some Pedro Pascal. ?????? ???? ?? #boutiqueresearchagency #hispanicresearchagency #researchagency #hispanicmarketexpertise #culturalawareness #ricosuave #dreamboat #dreamguy #hombreofyourdreams #latinmen #latino #culturesays #mythbusting

During a recent round of ethnographies in Houston we showed up for an in-home interview with a respondent who for some reason thought we were coming to interview him for press vs. research. Our mogul in training prepped his house as if a crew from MTV were coming to feature his home on the latest installment of MTV Cribs. ?????????? #ethnography #marketresearch #qualitativeresearch #qualitative #ethnography #boutiqueresearchagency #interview #inpersoninterviews #inhomeinterview #ethnographicstudy #mtv #crib?

Back in the 80's, the good people at Coors Brewing 'stepped in it', as they say, when they rolled out a new advertising campaign themed “Turn it loose”. The problem came when they lazily translated the English version directly to Spanish. When translated, “Turn it Loose”?becomes “Suéltalo” which can colloquially refer to "getting diarrhea". Doesn’t exactly invoke images of?pristine Rocky Mountain streams, now does it. ????????? #boutiqueresearchagency #hispanicresearchagency #researchagency #lostintranslation #beer #translation #translationgonewrong #coors #marketresearch #advertising #advertisingresearch #beerbranding

So fun and invigorating to be back as a guest lecturer at California State University, Los Angeles - College of Business and Economics, this time for a Sustainability Marketing course. I had the pleasure of meeting the future generation of marketing and brand leaders, to discuss the importance and challenges of studying sustainability as a driver of purchase behavior, inspired by our own research at Talk Shoppe. We covered sustainability as an evolving concept, its growing importance for consumers, generational trends and implications for Gen Alpha, the Think-Do gap, the social desirability bias and other cognitive biases that impact both research and decision-making, the misalignment between personal and social purchase motivators, and other topics. I want to thank Professor Mine ü?ok Hughes, Ph.D. for the kind invitation to come into her class again, and to her students for their attention and enthusiasm. I always leave these lectures with a huge smile on my face.

Investing in market research before launching an ad campaign helps brands spend smarter, not harder. Research pinpoints the right audience, determines the best channels and media to reach them, and gives brands the ability to test messaging before going big. It reduces the cost of customer acquisition and can help identify opportunities in the marketplace and weaknesses among competitors. Market research = smarter decisions, higher ROI, and lower wasted ad spend. ?? #marketresearch #boutiqueresearchagency #adcampaign #adspend #brandresearch #adresearch #customeracquisition #higherROI #ROI #branding #smartermarketing #betteradvertising #besmart #smartersnotharder

Celebrating Women Who Are Paving the Way | International Women’s Day ? Ahead of International Women’s Day tomorrow, we’re honoring the trailblazers, innovators, and changemakers shaping industries across the board. From tech to travel, media to healthcare, and beyond—women continue to break barriers, redefine leadership, and drive meaningful impact. We’re especially proud to highlight these incredible women who lead with creativity, strategy, and vision every day. Chandreyi Saha Davis Laura Mackay Liana Morgado Jenna Habayeb Kimberly T. Thank you for being an example of this type of leadership. Who are the women in your life or industry that inspire you?

Forget the envelope mija, grab that statue. Zoe Salda?a’s star continues to rise as she took home her first Oscar for Best Supporting Actress for “Emilia Pérez”.?She also made history as the first Dominican-American to ever win an Oscar. Zoe has starred in blockbusters like Avatar and Guardians of the Galaxy as well as in popular streaming hits like Taylor Sheridan’s “Lioness” on Prime. ?? ?? ???? What was your favorite Oscar winner this year? #boutiqueresearchagency #hispanicresearchagency #researchagency #hispanichollywood #hispanicmarketresearch #bespokehispanicresearch?#oscars2025 #theoscargoesto #lioness #bestfilm #dominicana #dominicanamerican

Figuring out the perfect gift can be complicated, and that’s true whether it's jewelry, high-end clothing, or even diapers. Well, figuring out how to make diapers a must-give gift for new parents is exactly what we were recently tasked with. That,?and finding out if a packaging redesign of a popular high-end diaper brand would help boost purchases and elevate it to primo-brand status. Sounds like something your brand can use? Give us a shout! ???? ?? ?? #boutiquemarketingresearch #diapers #consumerresearch #gifts #giftgiving #packagedesign #marketresearch #researchdata #marketresearchagency #researchagency #quantitative #consumerinsights

We started banging the drum about tariffs a month ago. Well, they’re here. In this new economic context, understanding the power of brands and what defines good value for consumers will be even more crucial. To learn how to tariff-proof your brand, visit our website: www.letstalkshoppe.com

Have you heard of the chimera chart? ?? Fun data visualization is one of my favorite things about market research, and I'm constantly on the hunt for new techniques to make the consumption of data more enjoyable. I recently came across this data visualization technique in the recent "Off the Charts" newsletter from The Economist and thought it was so cool. Karim Douieb came up with the chart below using numbers from Our World in Data, and while it may look a bit unorthodox (or just flat out nightmarish), it certainly is a creative and effective way to bring to life what may have otherwise been a bland stacked bar or pie chart. I admire your creativity, Karim! May others follow. Click on the link in the first comment below to see more examples of how this visualization technique may be used, even for a chart on Batman ?? What are some other cool ways to visualize data?