Talk Shoppe

Want to know who were the winners last night at the Marketing Research Insight and Excellence Awards brought to you by Quirk's Media #QuirksAwards Then head over to the website to see all the winners, why they won and how you can be involved in the 2025 Awards next year - just click the link below https://lnkd.in/e4ScKFVH A massive thank you once again to our Sponsors who make this Event possible 10k Humans Applied Marketing Science Discover.ai Forsta MarketVision Research Opinium QRCA Rare Patient Voice Recollective RONIN International Also a huge well done to everyone that was Shortlisted for each of the categories. The competition was tough and the 40+ independent judges had a difficult time on choosing the winners with so many quality entries. The Awards are truly global with entries coming in from all around the world - so it was so nice to see so many winning entries coming from the UK ?? ???? Finally, congratulations to all the Winners - whether as an individual or company ?????? The rather superb #QuirksAward Trophies will be mailed, shipped and are winging their way to you as we speak - Please make sure to add us to your Social Media Posts with a Pic when they arrive ?? I hope everyone was able to raise a glass in celebration ???? whether it be at Home or in the office - If you have any photos of you celebrating last night please post them in the comments section below ?? Well done Market Research Industry!! You smashed it again for another year #marketingresearch #marketresearch #insights #newmr #mrx #quirksawards #bestofthebest

Unit bias describes people's tendency to want to complete a task or process for the sake of completion. In other words, we feel compelled to finish something once we have started it, regardless of whether it's beneficial for us or not. Unit bias is often used in the context of food, and describes people's inclination to want to finish something they started eating even if they are no longer hungry. This is why some nutritionists suggest serving food in small plates. That way your mind satisfies itself by "finishing the unit" (eating the full plate) but you lower your chance of over-eating. A progress bar - at the top of news articles or surveys - is a technique that also leverages the unit bias. Visualizing the full unit, and your progress within it, makes people more likely to actually complete it. Examples of how this bias may manifest in consumer research or marketing: 1?? People may consume more of a product when it is packaged in larger units, even if the total quantity exceeds their immediate needs, due to the perception that finishing the entire unit is necessary or expected 2?? People may perceive larger portion sizes as offering better value for money, leading them to choose larger-sized options even if they don't need the extra quantity 3?? People may be more inclined to sit through an ad rather than skip it if they don't how much longer is left #wednesdaywisdom #consumerinsights #marketing #research #consumerpsychology #cognitivebias #humanbehavior #pizza

It is official! The winners of the 2024 Marketing Research and Insight Excellence awards have been announced. Go to https://lnkd.in/gyhzpict to find out who won each of the 2024 #QuirksAwards categories and learn more about the winners. Thank you again to our title sponsor, 10k Humans! As well as our category sponsors Applied Marketing Science, Discover.ai, Forsta, MarketVision Research, Opinium, QRCA, Recollective, RONIN International and Rare Patient Voice. Watch the 2024 Virtual Award Celebration at https://lnkd.in/g87MxBEd #QuirksMR #MRX #insights

We are thrilled to announce that Tal Oren has been named Researcher of the Year by Quirk's Media in their 2024 Marketing Research and Insight Excellence Awards! ?? Tal's relentless pursuit of excellence in market research, innovative communication of insights, and impactful initiatives - like Storytelling Tactics, TGIF Newsletter, and Bias of the Week series - have transformed our organization. His dedication to lifelong learning and fostering a data-driven culture inspires us all. Congratulations, Tal, on this well-deserved honor! ?? #researchExcellence #Leadership #MarketResearch

It's AWARDS TIME ?? ?? ?? ?? ?? Who will be crowned the best of the best at tonights Virtual gathering of the Quirk's Media Marketing Research and Insight Excellence Awards #QuirksAwards https://lnkd.in/e5vW_Dm7 We would love for you to join us Virtually this evening with the Event starting at 5.00pm UK GMT time 6.00pm Central European Time 12.00pm Eastern Time US A huge thank you to all our Sponsors 10k Humans Applied Marketing Science Discover.ai MarketVision Research Opinium QRCA Rare Patient Voice Recollective RONIN International With hundreds of nominated companies and individuals, I would like to wish all of the Shortlisted Finalists the best of luck for this evening - You are all my FAVOURITES!! ?? Escalent The Clorox Company Hornby Hobbies Ltd Talk Shoppe Smarty Pants Kokoro Global Magenta Research Tapestry Research The Mix Global Basis Behaviorally Mintel Opinium Ferrara Glassdoor ōURA Reckitt 84.51? Reach3 Insights Material LBR Insight, Inc. Stravito Latitude AI InsightsNow Dig Insights inca | Nexxt Intelligence STRAT7 Incite Lacuna Agency (formerly 7th Sense UK)Thinks Insight & Strategy Deep Blue Thinking #marketresearch #mrx #newmr #insights #quirksawards #virtualceremony #fingerscrossed

Tomorrow is the day! Hosted by Quirk's Media, the 2024 Marketing Research and Insight Excellence Awards virtual celebration kicks off at 9 a.m. PT/12 p.m. ET/5 p.m. U.K. We're excited to be up for two awards - Best B2B Research Project alongside our partners at IAB, and Researcher of the Year - and look forward to sharing the event with other research agencies and clients. Registration is free but required. Be sure to register individually if you want to take part in the discussion or trivia game during the live celebration! Register now at https://lnkd.in/gkxw8Za2 #QuirksAwards #QuirksMR #MRX #insights

Social comparison bias describes people's tendency to determine their own social and personal worth based on how they stack up against others. This bias makes us compare "up" more often than "down". This can be aspirational but also result in negative feelings, such as feeling less-than or like we haven't accomplished as much, even if our life is actually much better than the lives of many others. (Here is a tip: comparing "down" can often lead to appreciation and gratitude). A fascination with celebrity culture and the prevalence of carefully-manicured social-media feeds, for example, is how social comparison bias can manifest itself when it comes to comparing "up". Examples of how this bias may manifest in consumer research or marketing: 1?? People may choose to buy the latest smartphone model to keep up with their peers and avoid feeling left out of social conversations about technology 2?? People may purchase expensive clothing brands endorsed by celebrities to emulate their lifestyles and feel closer to their social idols 3?? People may buy a larger house or luxury car to match or surpass the possessions of their neighbors or colleagues, driven by the desire to appear successful in comparison #wednesdaywisdom #consumerinsights #marketing #research #consumerpsychology #cognitivebias #humanbehavior #society

Africa has a young and rapidly growing population which translates into a large consumer market with increasing purchasing power. ? If your focus is on Gen Z, 70% of sub-Saharan Africa is under the age of 30. ? If you’re a brand, your competitors are going to Africa. ? If you’re an agency, your competitors are learning how to do research in Africa. Back from a recent trip to West Africa, our very own Joyce Chuinkam takes to the Talk Shoppe blog to reflect on the opportunities that the diverse continent offers marketers and brands, and offers some insights into doing research in Nigeria based on a project for a global social media brand. Check out her post here: https://lnkd.in/gcj_ASWg #marketresearch #africa #global #socialmedia #brands #marketing #afrotech

In honor of Veterans Day this year, we sat down with Army veteran Vanessa van der Keyl, a former colleague and current marketing strategist, to learn more about her time in the military, how her experience has shaped her professional career, and why a veteran may be exactly who you need for your next marketing or advertising hire (spoiler: a great sense of humor is one of the reasons). Check out our full conversation here: https://lnkd.in/gM5C843f Talk Shoppe also wants to salute the other veterans in our lives - husbands, fathers, mothers, uncles, grandfathers, and in-laws who served in the Army, Air Force, Navy, and Marines. We are thinking of them today and thank them for their service and sacrifice. #veteransday #service #gratitude

Our fantastic designer Meg DiRutigliano recently took to the Talk Shoppe blog to reflect on three brands that celebrate inclusivity in design by intentionally appealing to a wide variety of people. Check out her post below to learn more about the designer perspective on how #Fenty, #YouTube, and #Ulta embrace people from different walks of life in their products and marketing, serving as examples of skin tone and body inclusivity, worldview inclusivity, and spending power inclusivity. https://lnkd.in/gucV5JZm #inclusivity #design #beauty #technology