Talk Shoppe

Forget man caves and 75” flat screens. Gen Z watch sports on their mobile devices and are more likely to follow their teams and favorite players on social media than older generations. Yeah they're fans, but sometimes more so of a player and their lifestyle and values rather than the sport at large. They’re fully digital natives who want fully immersive experiences when it comes to the big game, not just a way to keep up with the scores. If you need the real real on how Gen Z is keeping up with your brand, we should talk. #boutiquemarketingresearch #marketresearch #sports #sportsculture #fandomresearch #marketingresearch #marketresearchagency #researchagency #consumerinsights #genZ #generationalresearch #socialmedia #media

Sometimes research tells us what we don’t want to hear, but need to hear just the same. Say you were a brand manager for a snack company introducing a new cookie into the world and at a focus group a respondent said that your cookie tastes like sadness. Ouch. That would be disappointing, but it could also help you avoid a career killing mistake. Hire a research partner that will get to the unfiltered truth. ?????? #boutiqueresearchagency #consumerinsights #research #productresearch #focusgroups #snacks #cookies #sadness #sadcookie #brands #brandmanager #dontkillyourcareer #besmart #researchsavescareers?

It can't all be retreats in Playa del Carmen (unfortunately). The reality is that building company culture over a broadband connection takes a lot of work and some?imagination. At Talk Shoppe we create a fun and inspiring environment by hosting our very own 'Fun?Shoppe' events, designed to give our team members a much-deserved break from crunching numbers?and client presentations to laugh, hang, and bond. We’ve hosted everything from?bartending classes to escape room challenges, trivia contests, themed Family Feud competitions, and more. And guess what? It works. How do people have fun where you work? ?? #greatplacetowork #workplace #workculture #workandfun #boutiquemarketingresearch #marketresearchagency #researchagency #funatwork #fun #allworkandnofunmakesdullresearchers

Death is getting a marketing makeover. Is your brand buying in? For millennia, death was the one thing money couldn’t outrun. But now, billionaires, biohackers, and longevity startups are treating it like just another engineering problem, something that can delayed or maybe even canceled altogether. Netflix’s documentary 'Don’t Die: The Man Who Wants to Live Forever' is one recent exploration of the extreme attempts to slow aging and extend lifespan indefinitely. If advances in this field continue and go mainstream, it quite literally changes everything we know about life. Our very own Tal Oren took to the Talk Shoppe blog to ponder, what are the implications of this rebranding of death? If mortality all of a sudden becomes optional, what happens to the way we perceive life, how does consumer behavior change, and what do we start looking for in brands? Click on the link below to read more! https://lnkd.in/gK9jFfb7

Surveys have become as ubiquitous as smartphones. No matter what you buy, where you go, you are bound to get a survey about it. Heck, you may even send one to your group chat to decide on where to go to dinner. Still, many brand managers and consumer insights people continue to come to us asking when a survey should be used for market research purposes. Here is what we tell them surveys are ideal for: ?? ???????????????????? ???????????????? ?????????? ?????? ???????? ????????????: uncover unmet needs, frustrations, and opportunities for product or service improvements. ?? ???????????? ?????????? ?????????????????? ?????? ??????????????????????: reveal how consumers perceive a brand, helping businesses align messaging with expectations to strengthen identity and loyalty. ?? ?????????????? ???????????? ????????????: track shifts in preferences and behaviors, anticipate trends and stay ahead of the competition. ?? ?????????????? ???????? ???????????????? ??????????????????????: identify distinct consumer groups to enable personalized marketing and tailored experiences. ?? ???????????????? ?????? ???????????????? ????????????????????: highlight brand strengths and weaknesses in the consumer journey, to enhance touchpoints for better retention. We could go on and on, but if you’d like to learn more about survey use cases and best practices, ping us. Oh, and we'll be chiming in with more Tal Tells in the future, so tell us what else you want to learn more about in the comments! #boutiqueresearchagency #surveydesign #surveys101 #surveysays #marketresearch #quantitative #research #brandresearch #marketingresearch #advertisingresearch

Surely you’ve heard the trope that Spanish-speaking people talk really fast? Well, it’s actually true, and there's a good reason why: Spanish has a higher syllable rate than many other languages, so more syllables are spoken per second. In fact, in a 2019 study of 17 languages, Spanish ranked 2nd on speed (right behind Japanese) with around 8-9 syllables spoken per second, whereas English was in 8th place with around 6-7 syllables spoken per second. So Spanish-speaking people *might* sound like they’re speaking unusually fast, but in reality they’re just doing what comes naturally.???? ?? ?? #boutiqueresearchagency #hispanicresearchagency #researchagency #spanishlanguage #languages #spanish #english #talkingspeed #syllables #fast #slow #trope #truth

Here’s to the women who talk the talk & walk the walk! It’s International Women’s Month, and at Talk Shoppe, a proudly women-owned business, we’re raising our (coffee-filled) mugs to every powerhouse woman in our company, our industry, and beyond. From asking the tough questions in market research to making waves in boardrooms, brainstorms, and Zoom calls, women are running the show, and the data agrees. As the legendary Ruth Bader Ginsburg once said: "Women belong in all places where decisions are being made." So here’s to all the change-makers, risk-takers, and glass-ceiling breakers, this month (and every month), we celebrate YOU. ?? ?? ?? ?? #internationalwomensmonth #womeninbusiness #talkthetalk #walkthewalk #marketresearchqueens #women #celebratingwomen #marchisforwomen #womenleadthemarch

Did you know that many Hispanic households are saying adiós to traditional cable TV services, with 79% watching less than one hour of live TV daily? So where are they going? Streaming! Streaming! Streaming! Best get your content and advertising strategies in order. And wouldn’t you know it, La Tienda can help you really dig in and find out the best way to come up with a killer strategy.???? ???? #boutiqueresearchagency #hispanicresearchagency #researchagency #marketresearch #hispanicmediahabits #mediaconsumptionstrategies #tv #streaming #hispanicaudiences #hispanictv #hispanicstreaming?

"You call that music? Back in my day..." "Today's players in the NBA are soft. Back in my day..." Sound familiar? We are hard-wired with a cognitive bias called Rosy Retrospection, which makes us believe that our best days and experiences are behind us. It happens with just about everything: tech, friends, food, music, cinema, even CPG products and advertising campaigns. For market researchers, this presents a challenge when studying innovation and change as consumers cling on to the past. Fortunately, there are research techniques to get past it. If you want to understand how your brand or product can evolve and adapt to a changing world without consumers dwelling too much on the so-called glory days, we can help. #boutiqueresearchagency?#marketresearch #marketingresearch #brandresearch #productresearch #innovation #evolution #backinmyday #cognitivebias #rosyretrospection #brands #research

Our superstar Alessandra Feio Tobin in action at QUAL360 this week! ?? We are always keeping up with the latest trends in qualitative research to deliver the best insights to our clients. Also, we just love learning and talking about this stuff ??