Talk Shoppe

Despite what some AI-based research platforms want you to believe, writing a useful market research survey is not a one-click-and-done process. It takes some time and brain power to get it right. Here are a couple of easy things to avoid like day-old sushi when writing a survey: ?? Avoid leading questions that can bias the respondent. For example: "How amazing was our frozen entree?" That kind of phrasing makes an ingoing assumption about the quality of the product that the respondent may not share, and the lack of a neutral voice will just lead to garbage answers. ?? Don’t ask double-barreled questions. Addressing multiple topics simultaneously in a question makes it difficult for respondents to give clear feedback. For example: "Using the scale below, how satisfied are you with Mint’s cellular coverage and how cute is Ryan Reynolds?" Ask about one topic at a time, that way you know exactly what respondents are thinking about when answering the question. #surveydesign #boutiqueresearchagency #marketresearch #surveysays #consumersurvey #smartresearch #howtosurvey #bias #leadingquestions #doublebarreledquestions

In Mexico, torta means a sandwich ??. In Spain and Argentina, torta is cake ??. No big deal of course, unless you're an Argentinean visiting Mexico and are offered the famous torta de jamón, not realizing that you're about to enjoy a freakin' delicious ham sandwich, not a big ol' slice of ham cake. At La Tienda we get and celebrate all those beautiful linguistic nuances that exist across the region. #boutiqueresearchagency #hispanicresearchagency #researchagency #hispanicculture #diversity #diversityamonghispanics #food #sandwichorcake #sandwich #cake #torta #thisorthat #lostintranslation #savory #sweet #spanishtranslation #differentcultures

The weather makes for lousy small talk, but it has a big impact on people's purchases. By some reports it’s the?second largest influence on consumer behavior after the state of the economy, affecting roughly $3 trillion dollars worth of business in the private sector of the U.S. Brands can use weather data for contextual targeting, and to gain insights into the moods, desires, and purchase intent at any given moment. Ever wondered how the weather impacts your consumers' and their purchase journeys? Or how you should adjust your marketing to cater to new weather patterns in your area? We can help, rain or shine. ??? ?? ??? ?? ??? ?? ?? #weather #boutiqueresearchagency #marketresearch #weatherbehavior #purchasehabits #sales #marketing #advertising #brands #rainorshine

The stereotype that Latin men are the best lovers is old and persists to this day. But despite portrayals in movies, telenovelas, and “I can’t believe it’s not butter” commercials, this assertion is of course not rooted in science. It's true that generally speaking Latin cultures emphasize passion, romance, and expressive affection, but that's not the exclusive domain of any one ethnicity or group. Attraction, intimacy, and relationship success depend on the individual, not just cultural backgrounds. So while Latino men might lean into the whole passionate casanova thing, there is no reason to buy into their peacocking. Even less to make it a prominent part of your new marketing campaign. That said, we all do love us some Pedro Pascal. ?????? ???? ?? #boutiqueresearchagency #hispanicresearchagency #researchagency #hispanicmarketexpertise #culturalawareness #ricosuave #dreamboat #dreamguy #hombreofyourdreams #latinmen #latino #culturesays #mythbusting

During a recent round of ethnographies in Houston we showed up for an in-home interview with a respondent who for some reason thought we were coming to interview him for press vs. research. Our mogul in training prepped his house as if a crew from MTV were coming to feature his home on the latest installment of MTV Cribs. ?????????? #ethnography #marketresearch #qualitativeresearch #qualitative #ethnography #boutiqueresearchagency #interview #inpersoninterviews #inhomeinterview #ethnographicstudy #mtv #crib?

Back in the 80's, the good people at Coors Brewing 'stepped in it', as they say, when they rolled out a new advertising campaign themed “Turn it loose”. The problem came when they lazily translated the English version directly to Spanish. When translated, “Turn it Loose”?becomes “Suéltalo” which can colloquially refer to "getting diarrhea". Doesn’t exactly invoke images of?pristine Rocky Mountain streams, now does it. ????????? #boutiqueresearchagency #hispanicresearchagency #researchagency #lostintranslation #beer #translation #translationgonewrong #coors #marketresearch #advertising #advertisingresearch #beerbranding

So fun and invigorating to be back as a guest lecturer at California State University, Los Angeles - College of Business and Economics, this time for a Sustainability Marketing course. I had the pleasure of meeting the future generation of marketing and brand leaders, to discuss the importance and challenges of studying sustainability as a driver of purchase behavior, inspired by our own research at Talk Shoppe. We covered sustainability as an evolving concept, its growing importance for consumers, generational trends and implications for Gen Alpha, the Think-Do gap, the social desirability bias and other cognitive biases that impact both research and decision-making, the misalignment between personal and social purchase motivators, and other topics. I want to thank Professor Mine ü?ok Hughes, Ph.D. for the kind invitation to come into her class again, and to her students for their attention and enthusiasm. I always leave these lectures with a huge smile on my face.

Investing in market research before launching an ad campaign helps brands spend smarter, not harder. Research pinpoints the right audience, determines the best channels and media to reach them, and gives brands the ability to test messaging before going big. It reduces the cost of customer acquisition and can help identify opportunities in the marketplace and weaknesses among competitors. Market research = smarter decisions, higher ROI, and lower wasted ad spend. ?? #marketresearch #boutiqueresearchagency #adcampaign #adspend #brandresearch #adresearch #customeracquisition #higherROI #ROI #branding #smartermarketing #betteradvertising #besmart #smartersnotharder

Celebrating Women Who Are Paving the Way | International Women’s Day ? Ahead of International Women’s Day tomorrow, we’re honoring the trailblazers, innovators, and changemakers shaping industries across the board. From tech to travel, media to healthcare, and beyond—women continue to break barriers, redefine leadership, and drive meaningful impact. We’re especially proud to highlight these incredible women who lead with creativity, strategy, and vision every day. Chandreyi Saha Davis Laura Mackay Liana Morgado Jenna Habayeb Kimberly T. Thank you for being an example of this type of leadership. Who are the women in your life or industry that inspire you?

Forget the envelope mija, grab that statue. Zoe Salda?a’s star continues to rise as she took home her first Oscar for Best Supporting Actress for “Emilia Pérez”.?She also made history as the first Dominican-American to ever win an Oscar. Zoe has starred in blockbusters like Avatar and Guardians of the Galaxy as well as in popular streaming hits like Taylor Sheridan’s “Lioness” on Prime. ?? ?? ???? What was your favorite Oscar winner this year? #boutiqueresearchagency #hispanicresearchagency #researchagency #hispanichollywood #hispanicmarketresearch #bespokehispanicresearch?#oscars2025 #theoscargoesto #lioness #bestfilm #dominicana #dominicanamerican