TAG TrustNet

Excited to be attending the?13th?Annual?ANA Media?Conference, https://lnkd.in/g-tcWhxJ?March 31-April 2 at the?Signia Bonnet?Creek Orlando?along with media trailblazers at General Motors, Hilton, Unilever, P&G,?H&R Block, Kenvue, Prudential Financial, Intuit, Publicis,?Center for Humane Technology,?The Trade Desk,?AARP,?and?more.?? Join me and?400+ industry leaders?shaping the future of media!?https://lnkd.in/g-tcWhxJ #ANAMedia?#Media #MediaTrends Association of National Advertisers

Advertisers can do more to eliminate these risks by taking control "know where your ads run" and, at the same time, increase their return on their Programmatic investments....(i)follow the recommendations from the ANA Programmatic Transparency Study & quarterly benchmark reports (ii)sign up to the ANA TTN Programmatic Transparency Benchmark - 40 ANA members have already signed up and are taking control of their programmatic investment https://lnkd.in/etBu3vKh #knowwhereyouradsrun

TAG TrustNet LLD Register Q4 2024:?New Updates and Key Additions The latest release of the TAG TrustNet Log-Level Data (LLD) Register is now available. This vital resource tracks suppliers that offer Log-Level Data feeds, empowering advertisers with the transparency they need to gain full visibility into their programmatic supply chains. Updated quarterly, the LLD Register plays a critical role in the industry’s ongoing efforts to foster transparency for marketers. Moving forward the LLD Register will be published as part of the ANA Quarterly Programmatic Transparency Benchmark report, the joint initiative of the ANA, TAG TrustNet and Fiducia. Key Updates in the Q4 2024 Release: New Entries: - Basis Technologies (DSP) - Protected Media (AV) TAG Certified for Transparency: - Yahoo (DSP) - Magnite (SSP) TAG TrustNet LLD Connector: - Basis Technologies (DSP) - Protected Media (AV) For full details and access to the LLD Register, visit:?https://lnkd.in/eGmCBqCv. Why LLD Matters for Programmatic Advertising Programmatic advertising relies on a complex network of intermediaries, each contributing unique services. Despite the complexity, one constant across the entire supply chain is the generation of Log-Level Data (LLD) with every programmatic transaction. Accessing LLD allows brands to take full control of their supply chains, enabling them to: - Optimize ad spend?and maximize productivity - Analyze transaction costs?and reduce inefficiencies - Assess the alignment of media investments?with both price and quality goals The TAG TrustNet LLD Register is central to these efforts, making it easier for marketers to track industry progress in improving LLD access. To stay updated on the latest developments and ensure your programmatic efforts are fully transparent, sign up here:?https://lnkd.in/eGmCBqCv #programmatic #digitaladvertising #associationofnationaladvertisers

ANA / TAG TrustNet Release 2024 Programmatic Transparency Benchmark Report The?Association of National Advertisers (ANA) jointly with TAG TrustNet and Fiducia?just released its highly anticipated?2024 Programmatic Transparency Benchmark Report (https://lnkd.in/eEvKJWia), offering an important look at the state of programmatic advertising, with key insights that will help marketers improve ad spend efficiency across their supply chain. Key Findings: - Increased True Ad Spend Efficiency:?For every $1,000 entering a DSP, 43.9 percent now reaches consumers, an improvement of 7.9 percentage points, or an additional $79 per $1,000, over prior figures. - Decreased MFA Spending:?The downward trend in MFA ad spend continued, with participating marketers reducing their MFA spend from 15 percent in 2023 to 6.2 percent, and the median dropping from 10 percent to 1.1 percent. - Reduction in Publisher Count:?The number of domains and apps has further declined, from 44,000 to 22,634, reflecting a trend toward more refined and secure ad placements. - Supply Partner Optimization:?The average number of SSPs used is slightly above the 2023 level of 19, indicating there is significant room for further optimization. - Expanded Log Level Data (LLD) Access:?Although most suppliers now offer LLD access, some limitations persist. New providers include AdLook, Equative, TripleLift, Viant, and Yahoo, signaling continued progress in the availability of data critical for transparency. Looking Ahead: The ANA’s?Programmatic Transparency Benchmark?is already helping marketers better manage their supply chains and gain actionable insights into their programmatic investments. As?more suppliers offer access to LLD, we’re moving toward a more?transparent, accountable, and efficient programmatic marketplace. What’s Next: With the Benchmark and its measurments brands have a unified framework to assess and optimize their programmatic strategies, ensuring better outcomes. As the?programmatic landscape continues to evolve, marketers can leverage these findings to push for greater transparency and drive improved performance across their media investments. #ProgrammaticAdvertising #AdTech #MarketingInnovation #DigitalAdvertising #Transparency #ANA #AdSpend #MarketingEfficiency #ProgrammaticSupplyChain #CTV #LLD

Let’s meet at the ANA Multicultural Marketing & Diversity Conference, Las Vegas – Nov 18 - 20 In today’s evolving media landscape, prioritizing Diversity, Equity, and Inclusion (DEI) in advertising isn't just good business—it’s a critical responsibility. The ANA / TAG Trustnet Programmatic Transparency Benchmark is here to empower brands with actionable insights into DEI in their media investments. With the Benchmark, you can measure, target, and amplify your support for diverse-owned media like never before: ? ·??????Track ad spending on female- and minority-owned publishers ·??????Set targets and monitor your progress ·??????Add new diverse-owned sites to your inclusion list ·??????Ensure media quality meets brand safety and performance standards ? The latest ANA Programmatic Media Supply Chain Transparency Study uncovered that only transparent, intentional strategies effectively channel ad spend toward diverse ownership. Join the ANA, TAG TrustNet and Fiducia, in a commitment to a more inclusive advertising landscape.? ? We will be exhibiting at the ANA Multicultural Marketing & Diversity Conference in Las Vegas – Nov 18 - 20 or schedule a meeting with us:?[email protected] ? Better transparency, stronger accountability, inclusive impact! #associationofnationaladvertisers #programmaticmedia #supplychaintransparency #digitaladvertising #workingmedia #ANAConference #marketingoptimization #mediaefficiency #adtech #mediasupplychain #AdTransparency #MFA #TagTrustNet

Let’s work together to make every programmatic dollar count.?Join us?at the ANA Masters of Marketing in Orlando?- Booth 31 The findings from the ANA Programmatic Media Supply Chain Transparency Study?make it clear that transaction costs and media productivity losses are taking a major toll on brand budgets. With 35% of media productivity slipping away, brands are not getting the full value of for what they invest. ?? At the ANA Masters of Marketing in Orlando, we’re continuing the conversation on how to fix this. Visit TAG TrustNet at the Exhibitor Hall Booth 31? - Learn how our independent US and Global Benchmark can help you evaluate, optimize, and increase working media.? - Explore ways to reduce waste and improve transparency in your programmatic supply chain.? -?Discover the value of having log-level data at your fingertips.? ? For more information or to set up a meeting, contact us at [email protected] ? #programmaticmedia #adspendoptimization #mediasupplychain #ANAConference #digitaladvertising #supplychaintransparency #mediaefficiency #ANAMasters2024 #workingmedia #adtech #Fiducia #TagTrustNet

Join us at the ANA Masters of Marketing 2024 $1,000 in ad spend... with just?36%?reaching consumers? The findings from the?ANA Transparency Study?show that?transaction costs?and?media productivity losses?are taking a huge bite out of programmatic media investments. But there’s a solution.? ? Find out how you can increase ad spend productivity by +25%, join #TAGTrustNet and Fiducia at the?ANA Masters of Marketing Conference?in Orlando, October 22–25. Come visit us at the Exhibitor Hall to learn more about our findings and discover how you can:? - Increase transparency?across your programmatic supply chain? -?Maximize your working media? - Participate in our always-on independent benchmark?to track and optimize your media investments.? ? For more information or to set up a meeting, contact us at: [email protected]?and download the?full report here: https://lnkd.in/eW3JTrFT? ? #ANAMasters #associationofnationaladvertisers #programmaticmedia #supplychaintransparency #digitaladvertising #workingmedia #ANAConference #marketingoptimization #mediaefficiency #adtech #mediasupplychain #AdTransparency #MFA #TagTrustNet?

AI-driven, full-funnel, cookieless attribution in action ? Our AI-powered attribution solution combines log-level impression data (LLD) with all the data from advertisers' search and social activity to rebuild complete web journeys and attribute value across every touchpoint according to its impact on conversion.? ? So, for example, by feeding conversion path data into the Google Ads platform that is 2-3x in length compared with cookie-based tracking, advertisers are better able to identify and bid against top-of-the-funnel value where there is less competition.? ? By reallocating ad spend up the funnel, our customers have seen a 34% CPC reduction and up to a 89% increase in ROAS.?? ? Find out how you can unlock truly accurate attribution and achieve new levels of digital performance at: https://lnkd.in/eTqpDYJc #DigitalMarketing #DataDriven #CookielessFuture #Innovation #Fiducia #Corvidae?#logleveldata

How do you attribute value in a cookieless world? ? Through the combination of log-level, display impression data (LLD) and Corvidae, our attribution solution enables brands to:? ? - Collect: Track engagement on their own digital properties and connect this data with activity across walled-garden platforms. ?? - Rebuild & unify: Use patented AI technology to rebuild clickstream data and create a journey map of every unique customer, then stitch siloed platform and device marketing data into journey maps where behavior predictably changes post ad-exposure. ?? - Attribute: Eliminate attribution of value to low quality, non-viewable, and invalid display impressions, and use separate, patented, neural network AI to ingest joined entity maps and generate visit-level attribution data. Our joint attribution solution can be deployed in 30 days through a single first-party pixel on the advertiser site. Find out more at: https://lnkd.in/eTqpDYJc #MarketingInnovation #MarketingAI #Attribution #Cookieless #CookielessTracking #Fiducia #Corvidae #logleveldata

The benefits of AI-driven cookieless attribution by Fiducia and Corvidae ?? Fiducia’s attribution solution, provided jointly with Corvidae, combines log-level data management with patented AI-driven attribution to assign media value without the use of cookies and enables full-funnel attribution across platform, channel, and device, alongside integrated viewability and fraud verification. On implementation, advertisers immediately see:? ?? - a 40% increase in conversion path touchpoints? - more than 20% overall increase in conversions attributed to media activity? - a 25% decrease in single-touch conversions Work with Fiducia and Corvidae to solve for full-funnel digital attribution for right now. Find out more at: https://lnkd.in/eTqpDYJc #MarketingTechnology #logleveldata #Cookieless #CustomerExperience #Fiducia #Corvidae