TACK

Tired of relying solely on traditional marketing and sales channels to generate pipeline? What if you could crowdsource introductions instead? At TACK, we get to work with some amazing companies, and Commsor ?? is one of them. They’re fun (Dinos FTW!) and truly innovative in their approach to pipeline generation. Here’s why: Instead of sticking to traditional methods, Commsor taps into networks. The result? Warm introductions to people who can help you get a meeting. Connections with buyers or influencers who can move deals forward. Guidance to find the right person to talk to. Recently, Commsor launched something I think is absolutely brilliant: Intro Boards. ?? Check it out here: Intro Boards (https://lnkd.in/gmuVjt7K). It’s a way to publicly crowdsource introductions for deals. It’s still early to measure the exact revenue impact, but here’s the exciting part—since launching their first Intro Board just last week, nearly 10 people have already made introductions. Way more effective than cold calling, don’t you think? Want to try it out for yourself? Set up your own Intro Board here: https://lnkd.in/gKKCGiFr. If you’ve tried Intro Boards or a similar approach, let us know your thoughts in the comments. We’re excited to see how this innovative strategy reshapes pipeline generation!

A growth channel and strategy far too few companies truly use is Customer-led Growth. You can’t ignore it. CLG is a game-changer. Customer-led Growth (CLG) uses customer insights, relationships, and feedback to drive revenue growth. It helps companies grow efficiently and reliably through expansion, customer advocacy, and retention programs. Here’s how it works: ONBOARD: Educate and support new customers so they see fast value and success. PARTNER: Create stronger relationships with customers by delivering value beyond your product. DELIGHT: Design moments and experiences that make customers fall in love with your product and brand. Want to make CLG a real growth strategy in your business? Then ask your head finance how much it costs to acquire one customer vs. keep one customer. Share that you're focusing more on keeping customers and partnering with them to acquire more customers. And we need 'X' to do so. Should be music to their ears. Check out this class available to TACK Insider pro members to learn more about how to use Customer-led Growth to grow your business. https://lnkd.in/ebUhAQvj

? Member Spotlight: Seth Goldstein ? Meet Seth Goldstein, Principal Creative Director & Co-Founder at Goldstein Media and the driving force behind the new Podcast Mastery division. ?? Seth is passionate about helping creators and businesses launch and grow podcasts that make an impact. His motto? "Failure isn't FAILURE. It's a chance to pivot and keep going!" ?? Here’s what Seth is currently focused on: ??? Getting Podcast Mastery off to the races ?? Inspiring and connecting with awesome people (like the TACK crew!) Want to learn more? Check out Seth’s work and follow Podcast Mastery for fresh content daily! ?? Let’s show Seth some love in the comments. What’s your go-to podcast tip or favorite podcast right now? ??

Your title makes you a manager. Your strategy makes you a game-changer. Integrated revenue campaigns are more than just a plan. They're strategic and collaborative. And truly transformative. → They unite, not just align. Great campaigns don't just align teams; they unite them. They bring together marketing, sales, and customer success. → They have a purpose, not just a goal. Every campaign starts with a trigger. Whether it's a new target, product launch, or cornerstone offer. → They are collaborative, not top-down. Successful campaigns involve everyone. They ensure input from Sales and Customer Success. → They are precise, not vague. Clear messaging, defined offers, and accurate tracking. These are the pillars of a strong campaign. → They are living documents, not static plans. Campaigns evolve. They get updated as they progress. Integrated revenue campaigns are essential. They align your financial goals. They ensure growth and profitability. Don't leave success to chance. Check out our 2025 integrated campaign webinars we did if you are in planning mode. https://lnkd.in/eSWASnPP Make your campaigns a game-changer.

What a great time last night. Amazing group of people. Tremendous venue thank you to George P Johnson Experience Marketing and Brendan Brown Delicious Greek food from Salonki Most importantly, the quality of the conversations and the new connections I made. Shout out to Jay Acunzo and Lindsay Tjepkema for making it happen. TACK was honored to play a small role in helping bring it to life and get about 50 creative minds together. Now when and where is the next Boston Business Storytellers event? ??

We are an advocate for simplicity. ? B2B is often too complex. ? Too many emails, too many tools. ? It’s overwhelming. But there's hope: ? Big changes are coming from TACK. ? Starting December 1, our newsletter gets a revamp. ? We’re making it simpler and more valuable. Here’s what’s new: 1. TACK Insider Revamp: A unified platform with two tiers—Subscribers and Pro Members. 2. Sunday Morning Delivery: Start your week with actionable insights and curated resources. 3. Focused Content: Less fluff, more value—GTM strategies, tools, and tips you can use right away. This matters because: Simplifying your buyer’s journey builds trust and drives action. Whether it’s website design, sales processes, or email campaigns, simplicity wins. What you can do today: 1. Join the TACK Insider Slack to connect with other GTM leaders. 2. Read the latest newsletter for insights into simplifying your GTM approach. 3. Register for our upcoming webinar on influencer partnerships that drive growth. What’s one area where you can simplify for your buyers? Let us know in the comments, or join our Slack group to discuss how simplicity wins in 2025. Let’s make B2B better—together.

If you’re in business and want to connect deeply with your audience, read this now: Introducing the People-first GTM Method 1. Define Your ICP ? Understand who your ideal customer is. This is the foundation of a People-first approach. ? Get specific. The clearer you are, the better your strategy. 2. Develop Offers That Resonate ? Create offers that speak directly to your audience’s needs. ? Focus on value. Your offers should solve real problems. 3. Build Authentic Partnerships ? Partner with people and companies that align with your values. ? Trust is key. Genuine relationships drive long-term success. 4. Optimize Your Positioning ? Position your brand to stand out in the market. ? Be clear and consistent. Your message should be unmistakable. 5. Focus Your Channels ? Choose the right channels to reach your audience. ? Quality over quantity. It’s better to excel in a few channels than to be mediocre in many. 6. Streamline Operations ? Simplify your processes to be more efficient. ? Less is more. Cut out the unnecessary to focus on what matters. 7. Lead with Empathy ? Put yourself in your audience’s shoes. ? Show you care. Empathy builds loyalty and trust. When implemented, this method creates a powerful word-of-mouth flywheel for your brand and product. It’s not just a strategy—it’s a movement. Ready to make the shift to People-first GTM? Explore the model and let me know your thoughts in the comments below.

Is Influencer Marketing part of your 2025 planning? Well, it should be. Vin joins Nick Bennett and Brianna Doe to share Influencer Marketing tactics that actually drive pipeline. When? 12/10/24 @ 1 PM ET Register here: https://lnkd.in/e7Ui8DWY

It's not selfish to ask people how they found you. It's smart. If you want to know how someone discovered your brand: ? Ask them directly ? Listen to their responses ? Use their feedback to improve Self-reported attribution is a game-changer. I recently saw an example that blew my mind. It wasn't from a B2B company. It was from Bombas, a sock company. After buying some socks, I saw a unique question. Most people recommend an open-ended question to avoid bias. But Bombas did the opposite. Their approach was focused and specific. Maybe we should consider this method too? It got me thinking about how we gather feedback. Should we be more direct? Let’s rethink our strategies. Sometimes, the unexpected approach works best. Consider trying it out.

Another happy client! Big shoutout to the Yess team. They have been fantastic to work with. Anyone else need event help? Slide into our DM's.