SZAdil

It’s not about what product you're selling; it’s about what claims you’re making. Too often, sellers focus only on their product, but what can really get you into trouble on Amazon is the claims you make about that product. ?? Interesting? Want to watch full episode? ??Click on the link(in the comments) ??♂? Guest: Or Shamosh ?? Ep. What makes your Amazon account gets suspended or banned?

Have you ever wondered what triggers an Amazon account suspension? Or worse, a permanent ban? It's a question many Amazon users have, and in this video, our Host: Syed Zurriyat Adil, Founder SZAdil with today's Guest: Or Shamosh, Founder ASA Compliance Group. They dive deep into the answers. They talked about the.... Key mistakes to avoid and how to protect your Amazon account from potential penalties. If you're selling on Amazon and want to avoid costly account suspensions, this is the podcast you need.

Why Is Profitability Often Overlooked in Amazon PPC? In the rush to outperform competitors or stay ahead of seasonal trends, we often lose sight of the core metric: PROFITABILITY. Sure, you may be driving high volumes of traffic and generating tons of clicks, but what’s your actual ROAS? - Are your campaigns cost-effective? - Are you simply spending more to get the same results? So, why is profitability often overlooked? ? Vanity metrics can give you a temporary sense of success. What to focus on instead: ? Look at ACOS & ROAS to evaluate how well your ad dollars are turning into actual profit. ?? Common mistakes to avoid: ? Assuming higher ad spend automatically leads to more sales. ? Focusing too much on high-traffic, broad keywords without considering profitability. ? Manual bid management, which can lead to overspending. ?? Solutions: ? Adjust bids and optimize product listings. ? Test for profitability at different bidding levels and product categories. ? Analyze search term reports to identify profitable keywords. ? Automate bidding with Amazon ’s automated bidding and dynamic bids. ??♂? At SZAdil, we recommend: ?? Track Profitability Metrics: Focus on ACOS, ROAS, and margins. ?? Bid Strategically: Adjust bids based on product margins and automate optimization. ?? Optimize Listings: Ensure product listings are well-optimized for conversions. ?? Refine Keyword Strategy: Use negative keywords to keep spend efficient. P.S. Want to ensure your Amazon PPC campaigns are profitable? Get a FREE audit of your Amazon PPC campaigns and discover areas of improvement!

Not the usual updates we hear about (fees reduction, seller support, etc.) Sure, those are important, No doubt! But there are some updates that Amazon really needs to focus on to level up the platform and help sellers. ??Guest: Noah Wickham ??Full Podcast: at SZAdil's YT Channel ??Link? In The Comments

How To Approach Keyword Research and Bid Strategies? In the world of Amazon ads, there’s no one-size-fits-all strategy. (Simple) But if there’s one thing that consistently drives success, it’s knowing the art of keyword research and bid strategy. (yes, art! ) At SZAdil, we’ve seen time and time again how these 2 pillars can either make or break a campaign. Sellers often assume that bidding high on popular keywords is the key to success. ??♂?But if you’re not approaching keyword research and bids with a strategy in mind, you’re likely leaving money on the table. Let’s break it down: 1. Start with the Customer’s Journey ? Are they just browsing, or are they actively searching for a solution? ? Are they searching for a specific product, or just general information? This is crucial, because the type of keywords you target and your bid strategy should reflect this intent. 2. Keyword Research: More Than Just Popular Terms ? Long-Tail Keywords: These are more specific, less competitive, and often more cost-effective. They also tend to convert better because they speak directly to users with clear buying intent. ? Competitor Keywords: Find out which keywords your competitors are ranking for, and target the ones that match your product’s strengths. ? Negative Keywords: Prevent your ads from showing for irrelevant searches by adding negative keywords. This will protect your budget and allow you to focus on high-conversion keywords. 3. Bid Strategy ? Dynamic Bidding: Set your bids to adjust automatically based on the likelihood of conversion. Amazon will increase your bid when it senses a higher chance of a sale (and decrease it when it’s less likely to convert). ? Manual Bidding: For more control, consider manual bidding. While it requires more ongoing adjustments, it can be a game-changer if you have a clear picture of which keywords are performing best. ? Adjusting for Time & Dayparting: Your ads might perform differently at various times of the day. You can optimize your budget by adjusting your bids for the times when your target audience is most active. 4. Refining & Testing Here’s what we recommend: ? Test New Keywords Regularly: Always look for new keywords to target. [Trends and customer behavior change, so adapt accordingly.] ? Review Performance Metrics: Keep an eye on ACOS, ROAS, and conversion rates. [If a keyword is driving traffic but not converting, it might need a bid adjustment or a negative keyword added.] ? Use A/B Testing: Test different ad copy, landing pages, and keyword combinations to find the most effective formula. P.S. If your Amazon campaigns are struggling with high ad costs or low conversions, now’s the time to rethink your strategy.

If you sell on Amazon, advertise, or just want to know where eCommerce is headed next, this one’s for you. In this episode, Syed Zurriyat Adil sat down with Noah Wickham, a sales strategist of My Amazon Guy. He knows what works and what’s just hype. They talked about: ?? The Amazon updates that NEED to happen! ?? Why finding the Product is the hardest part? ?? How TikTok + Amazon is shaking up the game? ?? Things most people overlook in sales (it’s not what you think) ??Link? In the comments! ------- Stay curious, stay ahead! Because in eCommerce, the next big move is always around the corner.

Ramadan is here! This month is a reminder to pause and realign. It’s a time to reflect on our journey, focus on our values, and renew our purpose. Wishing you all a meaningful Ramadan filled with reflection, compression, and growth.

Every advertiser loves data. CTR. CPC. ROAS. ACoS. We track, measure, and optimize. This isn't bad tho, But... If you’re treating Amazon like a numbers-only game, you’re missing out for real! ??The numbers tell you what’s happening. ?? But the “human game” tells you why it’s happening. And when you align the two? That’s when the real results show up. Let’s break this down: 1. Numbers Game: ? Optimizing for high-performing keywords. ? Managing bids to hit your ACoS targets. ? Measuring impressions, clicks, and conversions. Essential? Yes. But… 2. Human Game: ? What does your audience really want when they search? ? Are your images answering their questions before they ask? ? Does your title speak their language... clearly, concisely, and confidently? Amazon shoppers don’t just “buy a product.” ?? They buy the solution to a problem or the feeling of owning something better. ? Numbers + Humans = Winning on Amazon When you combine the logic of data with the art of human behavior: ? You don’t just drive traffic; you drive the right traffic. ? You don’t just bid on keywords; you align with intent. ? You don’t just optimize ACoS; you create campaigns that resonate. At the end of the day, Amazon success... Isn’t about either/or. It’s about both/and. P.S. How do you balance data and creativity in your ad campaigns?

Amazon PPC isn’t just about getting traffic. It’s about getting the right traffic. Here’s the challenge: ?? Go too broad → You’ll rack up impressions and clicks, but most won’t convert. ?? Go too specific → You’ll find high-intent buyers, but your reach will be too limited to scale. Most advertisers pick one or the other, and that’s where they go wrong. Because the real secret? You need both. But only if you know how to use them together. Step 1: Broad Keywords (Your Testing Ground) Broad keywords help you: ? Increase product visibility (think of this as casting a wide net) ? Find hidden high-performing search terms ? Attract early-stage shoppers who are still exploring ?? The mistake? Using broad keywords without tracking conversions. ?? The fix? Treat them like a data-gathering tool, not a conversion strategy. Use broad match to see what shoppers are searching for, then refine your targeting. Step 2: Specific Keywords (Your Conversion Machine) Long-tail keywords zero in on high-intent buyers. ? These shoppers know exactly what they want ? They’re farther down the funnel and ready to purchase ? You’ll see higher conversion rates and lower wasted ad spend ?? The mistake? Skipping the broad phase and going straight to specifics. ?? The fix? Use insights from your broad keyword testing to find the most valuable specific keywords. When you layer them in strategically, that’s when the magic happens. Step 3: The Win-Win Deal To maximize PPC success, your campaign should: ? Start broad → Gather insights and attract early interest. ? Analyze performance → Identify which broad terms bring engaged traffic. ? Refine & target specific keywords → Focus on high-intent searches that actually convert. It’s not about choosing broad OR specific keywords. It’s about knowing when to use each, And how they complement each other. Finding the sweet spot is all what matters!

When running external campaigns for Amazon, it’s easy to get fixated on the "which platform" question. Isn't it? But let’s pause for a moment and think: What truly matters the most is... ? How well your product solves a problem ? How effectively you communicate its value ? How powerful and compelling your story is ? How consistently you maintain the quality of your content Because here’s the reality... Platforms may differ in... - Format - Audience - Approach but + Great content + Problem solving Product + Benefits centric Solution Will always make your product shine, regardless of where it’s displayed. Consumers today are seeking more than just a product, they’re looking for connection. They want something they can relate to, something that adds real value to their lives. Your customer’s journey is everything. And yes, platform choice does matter. But without a strong foundation nothing can truly succeed. P.S. Platforms are simply the amplifiers. Nail your content, and any platform will work for you.