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Kickr Design is a product development company for entrepreneurs and enterprise companies. They had historically relied on inbound through paid search and social, but were ready to start outbound activities with BDRs. Before they could begin, they wanted to give their website a refresh. They also knew there was a need to better segment their markets. Take a look at the new website for Kickr Design that shows their breadth of services and design capabilities: https://lnkd.in/e7Qk5h5N

Successful client relationships extend far beyond the initial sale.

If your CX isn’t part of your sales conversations, you’re leaving deals (and trust) on the table.

86% of B2B marketers have had successful collaborations with influencers. You can work with B2B influencers to share valuable, engaging content that highlights your brand. They can contribute to blogs, podcasts, whitepapers, or webinars, offering expert opinions or insights that resonate with their audience. This content can be done on your platform, tagging the influencer, or even on the influencer’s platform. This can help position your brand as a trusted resource in the industry, benefiting from the influencer’s reach.

Privacy-first data strategies don’t have to mean the end of meaningful insights. Instead, this new landscape invites B2B leaders to refine how they think about data, focusing on broader patterns, the value of first-party data, and leveraging predictive insights.

“The 60/40 rule states that marketers should spend roughly 60% of their budget on brand and 40% on demand.” - LinkedIn

Key performance indicators (KPIs) can often feel intangible, especially for B2B companies with complex customer journeys, long sales cycles, and multiple touchpoints. Not everything is easily measurable or directly attributable to a specific action. What if you could break down these seemingly unmeasurable KPIs into actionable metrics?

If you’ve worked with remote teams, you know the benefits and challenges they bring. A key hurdle is sparking creativity while driving performance. With intentional management, you can unlock new levels of innovation and efficiency.

77% of B2B buyers?say they prefer to be contacted by email than any other channel. However, there are distinct differences in the goals and approaches of email depending on the use case.

Have a small block of time today? Here are 4 quick things you can do to improve your website's SEO. 1. Craft compelling meta tags. Optimize titles and descriptions to improve click-through rates and organic traffic. 2. Don't forget image alt text. Descriptive text helps accessibility and SEO. 3. Go mobile-first. Ensure your website is optimized for mobile devices. 4. Speed things up. Improve website loading times for a better user experience and higher rankings.