Growth & Marketplaces | Fractional Growth Operator | EIR @ Everything Marketplaces | ex: Airbnb, eBay
UX researchers are not paid to talk to people. They're paid to understand user needs. Despite the hate he gets, Hugo Alves, Co-Founder of Synthetic Users, is building a product to help with this. Many founders claim to have thick skin. In Hugo's case, this is constantly on display. People have called him stupid, a wanker, and everything in between. Why? - because he is creating human-like AI participants for user research… In this week's edition of Hiring Humans, we discuss: - The role of UX researchers: they are paid for the outcome, understanding user needs, not for how they get there (talking to humans is an option, but not a requirement). - Real and synthetic humans share the same flaw: a desire to please. He's built his product from the ground up to avoid this flaw. - What he believes flags a great candidate: side projects. Whether it's tinkering with a new technology or simply trying to solve a problem in their personal life. Curiosity is key. Full post in comments. ______________________________ ?? If you'd like AI tips for hiring or how to run your startup, I send a weekly 30-second ( + longer form post) newsletter with lessons learned from conversations with founders and early-stage teams. ?? Subscribe in the comments.