SYNIMA GROUP. Strategic thinkers?, marketers, and implementers, resolving complex brand and business problems ?to deliver simple and relevant solutions.
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For those of you in IT, Digital Transformation, Broadband, or Data analytics a great opportunity to hear from a leader in AI usage and data security. Dr Mark Brady was the former Chief Data Officer for the US Space Force. There will be an opportunity to ask questions. #Digitaltransformation #AI #SixsafelawsofAI #Dataanalytics
Join us on October 23 6-7pm cst with Dr Mark Brady PhD on the future of AI. https://lnkd.in/gkQYi5p
Synima Group is pleased to co-sponsor with TEDxNaperville and Arthur Zards a Virtual Salon with Dr Mark Brady former Chief Data Officer for US Space Force. AI, ML and GenAI are important strategic focuses for many of our clients. Mark brings unparalleled expertise in how AI will shape our future and provides guide-rails along which we can maintain some controls. Please register and join us on October 23rd at 6 pm CST. Bring your questions for Mark. #AI #Spaceforce #SixsafelawsofAI #Genai #Digitaltransformation
Join us on October 23 6-7pm cst with Dr Mark Brady PhD on the future of AI. https://lnkd.in/gkQYi5p
Great insight for us and our clients in broadband, fiber, Cable DAA, and Mobile Tower leasing. It's not always technology that is the key need of their customers, it can be other things; process, installation, workforce, governmental, or scale. Once you learn these needs and challenges it's about marketing how your offerings can address them and take each customer persona on a customer journey. If you want to learn more about how we are working with leaders in the #broadband #fiber, #cable, and #mobileinfrastructure market contact us at [email protected] and lets set up time to talk more
Transforming how tech businesses interact, crystallizing their proposition, purpose and creating stories to engage with their customers, employees, investors, media and partners to accelerate their growth.
Fiber Connect 2024 - What did I learn? I’ve been to many tradeshows and conferences in networking, broadband, cable, video, and consumer electronics but it was my first time to Fiber Broadband Associations, Fiber Connect 2024 in Nashville. 1. There are over 1700 Fiber Broadband operators in the US, an average of 34 per state and if all things were equal each would average 74,000 homes passed. Many operators only cover one small city or town say 6,000 residents. Strict boundary rules mean if a household or enterprise is on the other side of the street they are out of luck even if there aren't any other alternatives. 2. Permitting & Planning Approvals were the most talked about challenges for Fiber Broadband operators, for public and private property access. And yes multiple permits are required to complete an installation. Combined with any need to use utility poles and thus a utility’s workforce and tenacity becomes foremost in bringing broadband to the underserved in rural and urban areas. 3. Over 100k jobs abound to come close to the goal of 'Broadband for All' in 10 years. Job Corps, and Fiber Broadband Community Colleges are all creating training programs to educate people on the skills required to install, splice, and build aerial and underground fiber networks. Encourage friends, High School Graduates that there are alternate paths to successful careers. Not just jobs, create your own Optical ‘Plumbing’ Field Tech business with employees and become a fiber Millionaire. 4. Typical networks may have 80% fiber on poles (aerial) and 20% underground.?Rural networks expect no more than 6-8 homes passed/mile compared with 50 homes passed/mile in towns or small cities. 5. Data centers and distribution warehouses are more cost-effective in rural areas yet power and broadband remain significant obstacles. Robotics, data, and analytics drive their day-to-day operations and the critical need to be connected means redundancy is often required, one fiber provider is not enough. 6. Farming/agriculture seems to be an area of strong demand for broadband fiber. And it’s the full gamut of farming - fisheries, livestock, grains, and other produce. Combine this with the FDAs?FSMA 204 efforts for Jan 2026 and farm-to-fork food traceability requirements and the needs are clear. 7. Technology is important but it didn’t seem to be the most critical item in achieving gigabit broadband for everyone across the US. 8. Money, funds are available to build fiber broadband networks through various governmental and state programs. However, only 26 states have publicly announced plans and received financial approvals for their Digital Equity plans with 19 receiving over $1B each. 9. Some 15% of homes with children do not have Internet access, and 8.8m homes are either underserved or unserved. 10. The average peak time usage per consumer is ~7Mbps. #Fiberconnect2024 #FiberBoradband #BEAD #Govermentfunding #Broadband #DigitalDivide
We use a comprehensive competitive analysis and discovery process to establish clear differentiation and build value propositions. Here’s how we do it and why it matters: 1 Executive Interviews: Gather strategic insights, and align our approach with our client’s goals. 2 Competitive Analysis: Identify market gaps, positioning a client ahead of competitors. 3 Service Composition: Clearly define offerings, ensuring consistency and clarity. 4 Stakeholder Mapping: Identify key stakeholders—examples: Service Provider Customers, Partners, Landlords, Developers, and Communities—to tailor messaging. 5 Value Identification: Highlight core business values, enhancing brand authenticity. 6 Brand Characterization: Develop a brand personality and tone of voice for effective communication. 7 Unique Differentiation: Establish our client’s distinct position in the industry vertical, creating a unique market space. So What??Why does this thorough approach matter? We don’t just create a marketing strategy; we craft a comprehensive, data-driven approach that: Increases market visibility and competitiveness. Strengthens stakeholder relationships through tailored communication. Enhances brand authenticity and trust, driving customer loyalty. Ready to see tangible results? Connect with us at?[email protected]. #storytelling, #competitiveanlysis #stakeholders #brandcharacterization #marketingservices
Tech jargon may impress your peers, but it won't win over your customers. We bridge the gap between tech speak and customer needs. We know that behind every line of code is a solution to a real-world problem. That's why we start by understanding your product inside and out, then translate its features and benefits into language that resonates with your target audience. When your customers understand the value your product brings to their lives, they become lifelong advocates. Take, for instance, our work with a client specializing in electronic shelf labeling solutions. We turned technical features like “optical wireless communication”, “NFC-enabled tags” and “e-paper displays” into relatable benefits such as “easy product updates”, “clear readable price tags that enhance the shopping experience”?and “industry-leading battery life.” By focusing on how these features solve real customer needs, and problems, we helped our client connect with their audiences on a deeper level. Our goal is to convert technical jargon into relatable customer benefits, ensuring your product's value is clearly communicated and easily understood. Let's turn complexity into clarity together. Email us at [email protected] to start the conversation.
Look beyond the immediate product features We don’t just talk about "fiber backbone” or “Distributed Access Architectures”; we tap into the demands for, 5G backhaul, rural warehousing, distribution, Telehealth, agriculture, and Government funded broadband/fiber program needs where it is essential for future connectivity. We craft messaging highlighting fast, reliable broadband (internet) as a cornerstone for modern living, resonating deeply with businesses and consumers. It’s not just about selling a product; it's about showing how that product fits into a larger technological landscape. The key takeaway here is to always look beyond the immediate product features. Understand the broader market trends and competitive landscape. Translate technical jargon into relatable benefits that speak directly to your audience’s needs and desires. By doing so, you’re not just marketing a product; you’re telling a compelling story that connects with people on a deeper level. Strategic marketing is about more than just pushing a message—it's about creating meaningful connections that resonate with your audience and drive long-term success. If you're looking for a marketing partner to amplify your product story, follow us here on LinkedIn and know our inbox is always connected and open to chat ([email protected]). #strategicmarketing #marketing #fiberbroadband #broadband #DAA #marketingmessage #stroytelling
We speak your language Ever feel like your product is too complex to explain, let alone market? We get it. With years of experience in the technology industry, we speak your language. One of the biggest challenges in technology is to illustrate advanced technologies in a way that is accessible yet compelling.?For a previous client, we tackled this head-on by developing a series of technical whitepapers, animated explainer videos, and built an interactive website that showcased their product's capabilities. Our integrated approach included optimizing their SEO, managing a sophisticated CRM system, and running targeted ad campaigns to reach the right audience. We also tackled complexities in their customer experience by improving user journeys on their website, segmenting their client base for personalized communications, and integrating new data analytics tools to provide real-time insights. This meticulous attention to detail not only enhanced their customer engagement but also significantly boosted their conversion rates. We can often understand the technology your products are built on after just an initial conversation with your experts. We then take pride in crafting the product marketing strategies that not only showcase your product's capabilities but also resonate with your tech-savvy audience. Let's turn complexity into clarity together. Email us at [email protected] to start the conversation. #technicalmarketing #productmarketing #simplifycomplexity
As a member of the Synima Group, I absolutely stand by our approach to client partnerships. We understand the challenges businesses face when starting with a new team, and that's why we focus on delivering tangible results from day one. Our unique blend of sophisticated data-driven strategies, and personalized customer journeys and direct responsibility for deployment, sets us apart. It's always exciting to see how our approach consistently drives increased loyalty and value for our clients. If you're looking for a marketing partner that goes beyond the norm, to truly impact your bottom line, do connect - We'd live to discuss how we can help.
Firsts/Providing value at every touchpoint Approaching first projects with a new agency can feel uncomfortable. We get it. You don’t know what you’re really getting into until the most difficult part of the project comes into play. It can be a tight deadline, constant pressure for analytics and dashboards, a battle of product marketing wills or quarterly reports. Our partnership can start with running one campaign but know you won’t get the standard digital and email marketing tactics. We leverage your brand authority, messages, and customer data to create unique customer journeys with touchpoints that genuinely impact your bottom line. We bring sophisticated CRM systems to life, integrate them with your existing data, and meticulously segment your client base to tailor communications and offers, ensuring each interaction feels personal and valued. We are committed to providing value at every touchpoint, not only to elevate your brand but also to significantly increase repeat purchases and customer loyalty.? Let's discuss your needs and how we can get started [email protected] #marketingasaservice #strategicmarketing #fractionalCMO
Firsts/Providing value at every touchpoint Approaching first projects with a new agency can feel uncomfortable. We get it. You don’t know what you’re really getting into until the most difficult part of the project comes into play. It can be a tight deadline, constant pressure for analytics and dashboards, a battle of product marketing wills or quarterly reports. Our partnership can start with running one campaign but know you won’t get the standard digital and email marketing tactics. We leverage your brand authority, messages, and customer data to create unique customer journeys with touchpoints that genuinely impact your bottom line. We bring sophisticated CRM systems to life, integrate them with your existing data, and meticulously segment your client base to tailor communications and offers, ensuring each interaction feels personal and valued. We are committed to providing value at every touchpoint, not only to elevate your brand but also to significantly increase repeat purchases and customer loyalty.? Let's discuss your needs and how we can get started [email protected] #marketingasaservice #strategicmarketing #fractionalCMO
The end, is just a beginning The end of a project doesn't mean the end of our relationship—it's just the beginning of a new chapter. We stay engaged and invested in our clients' long-term success. We're here to celebrate your wins, support you through challenges, and cheer you on every step of the way. For us, client engagement isn't a one-time event—it's a lifelong commitment. And we wouldn't have it any other way. Even when you don't have an active project, we remain in touch through regular check-ins. We’ll offer insights, share new opportunities, and can provide ongoing support to ensure you continue to thrive. Whether it's a quick coffee chat to discuss market trends or a comprehensive review of your evolving strategies, we're always here for you. If you're looking for a marketing partner dedicated to your ongoing success, follow us here on LinkedIn and know our inbox is always open to chat [email protected] #messaging #productmarketing #strategicmarketing #marketingasaservice #clientengagement