Synergy by Association, Inc.

Exciting news from Synergy by Association! Terri McKinnis, EVP & COO at Bank of the Pacific, has been elected to the Synergy board of directors, bringing over 40 years of banking experience. Additionally, Board Member Matt Baker, EVP & CFO at First Federal, has been elected as secretary-treasurer of the board. Congratulations to both on their new roles! See our news release here: https://lnkd.in/gkncfQKK

Join Synergy partner Bank Marketing Center and ??Eric Cook, MBA, a prominent voice in banking innovation in the banking industry, for an engaging webinar on social media engagement! As a community banker, building relationships is your superpower ??. But are you using social media to its full potential? In today's digital landscape, it's not just about who’s following you—it’s about who’s engaging with you! In this webinar, you'll discover strategies to boost online engagement: ? Who Should Be Visible for Your Bank: Learn which roles—whether it's your CEO, loan officers, or sales team—should step into the social media spotlight to represent your bank authentically. ? Defining Your Target Market & Their Pain Points: Tailor your content to resonate with your audience by understanding their specific needs, from mortgage advice to small business support. ? The Power of "Faceless" Video & AI Avatars: Not a fan of being on camera? Explore innovative ways to engage, such as using “faceless” videos or AI avatars to convey your message without a physical presence. ? Tools & Resources to Boost Your Efforts: We'll share essential tools, like BankMarketingCenter.com, which offers AI-powered caption writing, content creation, social media scheduling, and advanced analytics, to help you create and execute effective social media strategies with ease. Sign up for the October 30th webinar here: https://lnkd.in/g8mkYFDu

Choosing the right IT provider for your bank is no easy decision. Get strategic insights from Synergy partner Integris FID who will guide you through the process of choosing the right IT provider to fit your bank's needs. Sign up for the September 26 webinar here: https://lnkd.in/gYRjgTFE

We're excited to share the registration information for Synergy partner BHG Financial's National Seminar on November 18-20 at the Westin Ft. Lauderdale Beach Resort. Learn how BHG Financial has been helping community banks grow their loan portfolios with favorable returns and minimal risk. BHG’s leadership team will deliver a deep dive into our credit model, performance history, data analytics, risk management services and more.? Registration link: https://lnkd.in/gHtrCmPn Contact Keith Gruebele, your BHG Representative, for more information.

Join OBA and Synergy endorsed partner, Bank Marketing Center and ??Eric Cook, MBA for a live webinar on July 31 about harnessing the power of AI in your bank's marketing. Eric will explore the role of AI in shaping the future of marketing within financial institutions. You'll learn about strategic applications of AI that can optimize your marketing functions and drive meaningful customer engagement. He'll also address common apprehensions related to AI, such as data privacy, job security, and how AI, rather than replacing marketers, can amplify their capabilities and make them more valuable within their organizations. Sign up here: https://lnkd.in/g45vmGbc

Synergy is proud to announce our new endorsement of Integris to provide community banks with premium managed IT support and solutions. The endorsement comes after an extensive due diligence process and approval by the Synergy board of directors. Says Synergy SVP Andee Rose, "Selecting the right managed services partner is critical for a bank's success in navigating today's complex technological landscape. It's not just about finding a provider; it's about forging a strategic partnership that ensures reliability, security, and innovation in delivering essential banking services to customers. At OBA and Synergy, we are confident that Integris is the right strategic partner for community banks, and we are thrilled to bring this endorsement to our membership." If you are interested in learning more, connect with Integris' Brad Giddens. https://lnkd.in/g2yJ-V6U

Join Synergy partner S&P Global for a special webinar for OBA members this Wednesday covering the outlook for banks as they digest higher for longer rates. Sign up here: https://lnkd.in/eCD7bAmR

If you're interested in learning more about our Cornerstone Advisors program, reach out to Jennifer Wagner.

Synergy is pleased to welcome our new incoming CEO! ??

Synergy partner BHG Financial is honoring Community Banking Month by awarding $5,000 to one lucky charity, and your community bank could be the one that decides which one! Simply register your choice by April 30th here: https://lnkd.in/grUkMvGS. Questions? Contact Keith Gruebele.