Syneos Health Communications

In her recent piece, Kisha Greer, PhD reflects on her journey from lab research to healthcare communications. After a surprising piece of feedback from her advisor, Kisha realized her strength in big-picture thinking could open doors beyond the lab. Today, she applies that perspective to make complex science clear and engaging for biotech and pharma clients. Read more about Kisha’s path and insights on aligning career with strengths: https://lnkd.in/gWwtEkC8 #HeartofHealth #CorporateAffairs #Healthcare

With the rise in LinkedIn engagement from C-suite leaders, it’s clear that executive presence online is more than a trend—it's a powerful tool for connection. In the past year alone, LinkedIn has seen a notable rise in C-suite participation, with video content proving especially effective. How can executives leverage LinkedIn to amplify visibility and foster engagement? Our digital & social strategy team lays it out. Click through to learn more. #LinkedIn #SocialTrends #HeartofHealth #DSS

With Adobe Creative Cloud and Firefly’s generative AI, our creative teams at BoldSky are transforming how we create and deliver tailored healthcare solutions. These advanced tools are enabling our teams to produce high-quality, customized content faster, keeping pace with diverse healthcare needs and driving client outcomes. Learn more:?https://lnkd.in/e2k3FfKK #AI #BoldSky #HeartofHealth

In rare disease healthcare, intention isn't just a fleeting thought; it’s a powerful driver shaped by values, context, and motivation. Our #PredictiveStorytelling method anticipates these intentions, helping us craft messages that resonate deeply with each patient, caregiver, and healthcare provider. By leveraging advanced analytics, we not only forecast needs but shape the narratives that connect on a truly human level—making each message more relevant, empathetic, and impactful. Carolyn Stephenson and Kathy Moriarty, MSW explore how Predictive Storytelling supports intention-driven engagement in healthcare:?https://lnkd.in/e4bTvg-k #HeartofHealth #BehavioralScience?

We're excited to share that our agencies have been nominated to PRWeek's Healthcare Awards in 7 categories! Congratulations to our teams and partners who helped make this possible—your dedication drives us forward every day. Check out the rest of shortlist:?https://lnkd.in/d28cYWpp #PRWeek #HeartofHealth

You've seen the news: anti-vaxxer RFK has been nominated as HHS secretary. In the past 24 hours, your colleagues or clients may have looked to you, as a biopharma communicator, for your perspective or perhaps even for guidance. Wondering what others are doing? Want to run your newest FAQ past trusted peers? Ellen Murphy and Ron O. of T2B's Media Minds Roundtable are hosting an ad hoc private open forum on Monday for our community to talk, seek feedback, ask questions, brainstorm. This is your FAST PASS: MAHA EDITION. We're also bringing in special guest, Paul Tyahla, EVP, Risk and Reputation Management at Syneos Health as a resource. RSVP: https://lu.ma/fastpass

We’re thrilled to announce that our Germany team has won 7 Awards of Excellence at the RX Club Awards! The annual awards show showcases the best of the medical advertising industry, and we couldn’t be more excited for all of the teams involved in these wins. Check out the rest of the winners: https://lnkd.in/gzyfV79 #RXClub #Awards #HeartofHealth

Launching successfully today means going beyond the basics of Pre-Approval Information Exchange (PIE). Pharmaceutical companies now face an increasing need to engage early and consistently to foster transparent, ongoing relationships with population health decision-makers so their brands gain access at launch. The 12 to 18 months leading up to FDA approval represent a crucial window for shaping your brand’s value story with payers. During this time, how you optimize your PIE can play a pivotal role in establishing the right narrative and building strong relationships that will support your launch. Getting this right is essential to setting your brand up for long-term commercial success. Click here to learn more: https://lnkd.in/gGWWcWQP #CostandCare #PIE?

We're thrilled to congratulate Shauna Keough, President, US Public Relations, on being named to PRWeek's Health Influencer 30 list for the second year in a row! The annual list comprises some of the most prominent players influencing healthcare and pharma PR. Congratulations, Shauna! Learn more: https://lnkd.in/dcGyFV3P #PRWeek #HeartofHealth #Awards

Sustainability is a growing priority across sectors, especially in health. Our Social Impact team is closely tracking key topics like biodiversity loss, sustainable disclosures, and the vital links between climate and human health. With evolving regulatory demands and rising public expectations, companies need transparent, data-backed sustainability communications that resonate and minimize risk. How can your organization effectively communicate its impact? McKenna Gramoll dives in:?https://lnkd.in/gwd-dek9 #CorporateAffairs #Sustainability #ESG #HeartofHealth